UNIT 4 – MARKET SEGMENTATION THE MENU: Read and discuss the opening TICKET MARKETING BASICS The Marketing Concept What’s a Market? The Marketing Strategy Formula Marketing Segmentation OUTCOMES : By the end of UNIT, you will be able to: Describe what the Marketing Concept is and why it is important. List & Describe the components of a Market. Describe the formula that makes Marketing Strategy work. 1
THE MENU: Read and discuss the opening TICKET MARKETING BASICS The Marketing Concept What’s a Market? The Marketing Strategy Formula Marketing Segmentation. OUTCOMES : By the end of UNIT, you will be able to: Describe what the Marketing Concept is and why it is important. - PowerPoint PPT Presentation
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UNIT 4 – MARKET SEGMENTATION
THE MENU:
Read and discuss the opening TICKET
MARKETING BASICS The Marketing Concept What’s a Market? The Marketing Strategy Formula Marketing Segmentation
OUTCOMES:By the end of UNIT, you will be
able to: Describe what the Marketing
Concept is and why it is important.
List & Describe the components of a Market.
Describe the formula that makes Marketing Strategy work.
SPORTS AND ENTERTAINMENT MARKETINGSPORTS AND ENTERTAINMENT MARKETINGMarketing Basics Some Key Definitions
Marketing - is the process of _________, promoting, and distributing ________ to satisfy customers' _____ and needs. Additionally, it’s the creation and maintenance of satisfying exchange