Unit 15 - LO5

Content

• Slide 3-5 - Witness Statement• Slide 6 – Draft Layout• Slide 7-10 - Production Plan for

the Poster, advert and Audio-visual advert

• Slide 11 - Conclusion to Production Plan

• Slide 12 – Photos Used• Slide 13 – Equipment• Slide 14 - Advertising Standards

Authority (ASA)• Slide 15 - Risk Assessment• Slide 16 - Safe Working Practices• Slide 17 - Changes made from

Feedback on the Magazine advert

• Slide 18 - Changes made from Feedback Poster

• Slide 19 - Changes made from Feedback to the Pitch

• Slide 20 - Clients Likes• Slide 21 - Content of the Product• Slide 22 - Comparison to existing

product – Magazine Advert• Slide 23 - Do my adverts meet the

Legal and Ethical requirements?• Slide 24 - Final Versions• Slide 25 - Conclusion

Unit 15 Witness StatementThis is my witness statement that was given to me after I has completed my pitch from Miss Oliver. This was to provide feedback from my pitch. It state good features and some which could be improved. Tasks were highlighted and ticked to confirm that I had done the tasks.

Draft Layouts

In both of these designs it is very obvious to see what I am advertising. The festival name is at the top of the page and is very big which draws lots of attention. The main image is well shown in the middle of the page and it fills most of it.

Production Plan for the Poster, advert and Audio-visual advert

Week beginning the 1st June 2016

Monday Tuesday Wednesday Thursday Friday Saturday SundayI am going to have a meeting where I am going to decide all of the dates for future briefings.

I am going to make layouts and designs plans with an hired art designer. I am also going to have to make a story board for what the audio-visual advert is going to look like.

I am going to design a logo and I am also going to decide a colour scheme with an designer and editor. This will also need to be decided for the audio-visual advert.

I am going to make some graphic layouts to see if it looks nice and appropriate with the colour scheme. I am going to listen to the music and look at the chosen colour scheme for the audio-visual advert and see if they go well together with the colour scheme well representing the music genre.

I am going to have a meeting with all of my staff to get their opinion and see what needs to be changed or the poster and audio-visual advert

Completed by: Completed by: Completed by: Completed by: Completed by:

Completed by:

Completed by:

Date 1st June Date 2nd June Date 3rd June Date 4th June Date 5th June Date 6th June Date 7th June

Week beginning the 8th June 2016

Monday Tuesday Wednesday Thursday Friday Saturday SundayFrom the changes made from the meeting on Friday they need to be put into place

The new layout and designs will have to be completed today. The audio-visual advert will also need to have the colour scheme finalised

The final layout needs to be approved with the colour scheme and design. The video will need to be approved by the editor before anything else can be changed.

I need to have a photographer. Today there will be a meeting with them about what is going to happen in the photoshoot.

The model which I am going to use for the magazine adverts needs to be contacted and told all of the information about the photoshoot.

Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed by:

Date 8th June Date 9th June Date 10th June Date 11th June Date 12th June Date 13th June Date 14th June


Monday Tuesday Wednesday Thursday Friday Saturday SundayThe model and photographer will take the pictures at the location which has already been decided (by the editor). The music will need to be recorded for the audio-visual advert

The photoshoot template needs to be completed and presented for the approval for the meeting. The template for the audio-visual advert will also need to be finished.

I will have to select the best photos from the photoshoot which are going to be use in the magazine advert. I will need approval from the editor for the picture which I have chosen. Timings for the audio-visual advert need to be decided by today.

The photos will be edited and placed onto a template of the magazine advert. This will be done on Photoshop. Testing needs to be done to see if the timings between the text and music flow nicely.

The edited picture will need to be approved again. Continue to add the text to the audio-visual advert.


Date 15th June Date 16th June Date 17th June Date 18th June Date 19th June Date 20th June Date 21th June


Monday Tuesday Wednesday Thursday Friday Saturday SundayThere needs to be a budget summary for all of the printing costs today. The footage will need to be finalised.

When the advert is created it there will be a plan where it is advertised, this is the same for the audio-visual advert as it needs to be decided where it will be shown.

The advert needs to be proof read The budget plan will determine how many times it can be used in other magazines. The video will need to be proof watched and read before being published.

The final advert will need to be approved by the editor and then the magazine which it is going to be put in will be chosen. The videos will be ready to be released on social media sites.

All of the advert will be launched today.


Date 22th June Date 23th June Date 24th June Date 25th June Date 26th June Date 27th June Date 28st June

Conclusion to Production PlanThe reason why I have made a production plan is so that I can clearly see what I need to do on a day to day basis to be able to complete and make my adverts and this highlights how I am sticking to a deadline. By planning this I am able to create a deadline where I know what date I am going to be finished by. Also, this plan will allow me to visualize every stage which needs to be done and I can see if there is anything missing. Overall, it makes me a lot more organized by planning and arranging what is going to happen, thus making the creation of the adverts very efficient. The have chosen for all of the adverts to be released on the same day as this makes it easier to know when they are going to be released. If they were all on different day it would be harder to keep track when they were going to be released. Also with all of these adverts being released at the same time I think it will be more effective as with multiple ways in which it can reach people they will be exposed to it more as they are 3 adverts being released rather than 1 at a time which people could forget about or more easily ignore.

Photos usedThese are the photos which I used for the Photoshop adverts. I have edited these images to make them look more professional and appropriate to my adverts. They were then placed as an background or as an image.

EquipmentI used a DSLR 1200D canon camera to take the all of the pictures (£257). I also used an IPhone 4s (£193) to take some test photos to make sure the setting as it was quicker to do this on the phone while setting up the camera. I also used a tripod (£9.03) for the camera to reduce the amount of movement of the camera which reduces the amount of blurred pictures as well as it is easier to get the same positioning of the photos.

https://www.amazon.co.uk/Canon-1200D-Digital-Camera-3-5-5-6/dp/B00IE3UR08

https://www.amazon.co.uk/Apple-16GB-iPhone-Free-Smartphone/dp/B0062ZFSCM/ref=sr_1_7?s=electronics&ie=UTF8&qid=1466584538&sr=1-7&keywords=iphone+4s

https://www.amazon.co.uk/Konig-Traveller-Camera-Camcorder-Tripod/dp/B0017PEBZW/ref=sr_1_9?s=electronics&ie=UTF8&qid=1466584700&sr=1-9&keywords=tripod









Advertising Standards Authority (ASA)

The ASA are a organization where they have to responsibility to regulate adverts and respond to complaints about them. People will complain if they are offended and the ASA will check to see if they break any codes. This means that my adverts cannot be inappropriate so that it doesn’t offend anyone and I must stay within the ASA codes. The images and written material which I use cannot be inappropriate. The advert must be ethically sound to not to offend. Otherwise I will have to suffer the consequences which would mean that my advert would be removed and I will have to change it and re-distribute it. This is an un-necessary cost which I wish to avoid.

https://www.asa.org.uk/About-ASA.aspx



Risk Assessment

Safe Working PracticesI use Adobe Photoshop CS5.1 to make my poster and magazine advert. I used this because it has all the tools and features which I need to use to edit my poster and magazine advert to make it look professional and of very high quality. Some of the tools which I used were the crop, gradient, shape, text, adding my own images, quick selection tool and rubber. The gradient was used to make one of my backgrounds where the colours changed from yellow to red and green. The colours were able to fade nicely between each other which can only be done on Photoshop. When using colours I used the Swatch's which I could save in so that I would use exactly the same colour each time.

Changes made from Feedback on the Magazine advert

After my pitch there was lots of feedback given to me from my Witness Statement and Survey monkey on my Magazine Advert where there were good features and some which could be changed or added. One change which I have made was the Puff promotion. Based on the feedback given in the Witness Statement I added a stroke around it to make it more visible and stand out more from the background. I also added some social media icons and a Hash tag to promote social synergy for my festival as recommended from someone in my Survey Monkey. I also changed the colours of the blue which were hard to read to red which is easier to read especially at longer distances. I also added a dark blue background so that it is easier to read. Furthermore, there logo was recommended to be added. It was also recommended that I move the logo away from the edge which was from my client.

Before After

Changes made from Feedback PosterFor the Poster I had the same recommendation to move the logo more away from the edge and more into the poster which was stated my Witness Statement. Also, I should again add more social media synergy at the bottom of the page which meant that I also move the website url to the right more.

Before After

Changes made from Feedback to the Pitch

From the Witness Statement it was stated that I could make some improvements to some of the slides in the Prezi.One of these was the Launch date in the production plan as it needed to be more clear so I could put a red box around it.I should also add a slide about the specific connotation on the Slogan.I made a mistake in the Prezi where I said Magazine poster instead of Magazine Advert, which I need to change.

Clients LikesFrom my Witness statement there were some comments on parts of the adverts which was liked. The Draft Logo was liked and it looked very techno which is one type of genre at the festival. The Regulatory bodies of codes of conduct was stated it was very detailed. The whole of the pre-production was stated to be very detailed by highlighting all the plans well. The deadlines were outlined well and the Overall thoughts on the adverts were very professional looking. This included the sunset image which I took and of the person jumping acting as a shadow. Also, the artists names where well laid out.

Content of the Product

The purpose of the content is to inform the audience about the festival specifically when its is , where it is and who is performing. There is also a Website url and telephone number to also inform users more about the festival. At the bottom of the magazine advert and poster there is social synergy with other social media site.

Comparison to existing product – Magazine Advert

Both of these adverts have similar themes. They are both very full and busy with content available for the audience. They also have Puff promotions, a black shadow of a person/monster. The headers are both big and the artist are laid out in a similar way. Overall, it has the same layout as my magazine advert and the content of the product is correct based on form and style because I followed a advert of inspiration.

Do my adverts meet the Legal and Ethical requirements?

I believe that my adverts do meet the legal and ethical requirements. I won’t get into legal difficulties due to I haven't copied anyone's content which would breach Intellectual property. This was because I created all of my designs myself. In my location Reece I have stated that I didn’t need permission to take the photos as they were either in a public place or at my house. There is also no copyrighted material used in my adverts.I haven't added any information which could be deemed as offensive or violent so it shouldn’t offend anyone. Also, there is no slander or defamation of character with the adverts against anyone as well.

Final Versions

On the left is the magazine advert and on the right is the poster. They are both one side of A4 and I believe that they have successfully conveyed the the campaign message.

Conclusion

I have concluded that I will be using this poster and magazine advert for my adverts for the JUMP Festival in 2016. This is because based on the people who I presented my pitch to they liked my adverts and said that they were very appropriate. As this was very positive I think this will be a similar response from the general public.

Unit 15 - LO5

Education