Unit 1 individual project

Social Media MarketingWhy Northwestern Technologies should use Social Media Marketing in their Marketing Strategy.

Introduction Definition: “Web sites and other

online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales.” ("Social Media")

Top Social Media (750mil Users Monthly) ("Top 15 Most Popular”)

Top Social Media Platforms Facebook (750mil) Twitter (250mil) LinkedIn (110mil) Pinterest(85mil) MySpace(70mil) Data Provided by

EBiz("Top 15 Most Popular”)

Emergence of Social Media In The Corporate World Social Media Grew. Users began to withdraw from

traditional ways to communicate. Companies felt the need to follow

users where they are spending their time at.

Companies needed to use social media to reach out to clients.

Customer Service.

Current Social Media Landscape in the IT Industry Build Up Brand. Bring in Customers. Use For Customer

Service. Communicate with

target audience. (Nair, Radhika P.)

Opportunities and Benefits for Northwestern Technologies Able to connect to

millions of customers.

Able to conduct customer service.

Able to Build on Brand.

Can target audience.

Conclusion Social Media allows companies to reach out to millions of

possible clients. You can build on a Brand through social media or repair the

one you have now. With social media corporations are able to help customer

satisfaction through customer service.

Works Cited Nair, Radhika P. "How Companies Are Using Social

Media to Take Entry in New Markets." The Economic Times. The Economic Times, 17

May 2013. Web. 21 July 2013.

"Social Media." Dictionary.com. Dictionary.com, n.d. Web. 21 July 2013.

"Top 15 Most Popular Social Networking Sites | July 2013." Top 15 Most Popular Social

Networking Sites. EBiz, July 2013. Web. 21 July 2013.