Uniliver vs Procter and Gamble

7/28/2019 Uniliver vs Procter and Gamble

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RANA ABDUL BASIT 255

MUSSADIQ HUSSAIN 242

MUHAMMAD WASEEM 250

AMJAD ALI 240

FURQAN KHALID 239


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The Procter & Gamble Company, also known as P&G, is an

American multinational consumer goods company headquartered in downtown

Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal

care products. Prior to the sale of Pringles to Kellogg Company, its product line

included foods and beverages.

In 2012, P&G recorded $83.68 billion dollars in sales. Fortune magazine awardedP&G a top spot on its list of "Global Top Companies for Leaders", and ranked the

company at fifth place of the "World's Most Admired Companies" list. [Chief

Executive Magazine named P&G the best overall company for leadership

development in its list of the "40 Best Companies for Leaders


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Taken together, their Purpose, Values and Principles are the foundation for P&Gs

unique culture. Throughout their history of nearly 175 years, their business has

grown and changed while these elements have endured, and will continue to be

passed down to generations of P&G people to come.

their Purpose unifies us in a common cause and growth strategy of improving more

consumers lives in small but meaningful ways each day. It inspires P&G people tomake a positive contribution every day.

their Values reflect the behaviors that shape the tone of how they work with each

other and with their partners.

And their Principles articulate P&Gs unique approach to conducting work every

day.


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As of July 1, 2011, the company structure is categorized into two "Global Business

Units" with each one further divided into "Business Segments" according to the

company's 2011 Annual Report. Dimitri Panayotopoulos is Vice Chairman of Global

Business Units.

Beauty segmentGrooming segment

Health Care segment

Snacks & Pet Care segment

Fabric Care & Home Care segment

Baby Care & Family Home Care segment


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26 of P&G's brands have more than a billion dollars in net annual sales, according tothe 2011 Annual Report and P&G Corporate Newsroom.

Most of these brandsincluding Bounty, Crest and Tideare global products available

on several continents..

Manufacturing operations are based in the following regions:

United States

Canada

Philippines

Mexico

Latin America

Europe

China (31 wholly owned factories) and other parts of Asia


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Pantene

Wella

Ariel

Head & Shoulders

Safeguard


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150 million consumers in over 40 countries have tried it; a product that got right intothe root of the toughest hair problems - hair fall*, split-ends and damaged hair. See a

visible difference! Get rid of all your hair problems within 14 days; use all NEW

PANTENE with PowerofOIL. You Try, You Decide!


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when its comes to hair care. Wella takes pride in giving their hair the color and care itthey truly deserves.

In short at Wella, your hair is our passion. Hence, we offer you quality coloring with

convenience, confidence, and care.


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New Ariel (micro-cleaning boosters) removes tough stains better in one wash versustwo washes of an ordinary detergent.*

*It has the latest 3D technology of micro-cleaning boosters that helps achieve

impeccable cleaning in just 1 wash.

*Ariel micro-cleaning boosters tough stains like tea, ketchup and gravy stains better in

1 wash versus two washes of ordinary detergent.


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Head & Shoulders is the worlds # 1 anti dandruff shampoo. Its unique Acti-Zincformulation helps it work directly on the scalp, making it healthy and removing up to

100% dandruff.

It is approved by the renowned P&G Research Center England and it is the No.1 choice

of most dermatologists around the world. This makes Head & Shoulders an ideal choice

for scalp care.


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Be, and be recognized as, the best consumer products and

services company in the world

Two billion times a day, P&G brands touch the lives of peoplearound the world. P&G people work to make sure those

brands live

up to their promise to make everyday life just a little bit better.

P&G PROMISE


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On any given day, two billion people use Unilever products to look good, feel good

and get more out of life.

LIFE PARTNERS

With more than 400 brands focused on health and wellbeing, no company touches so

many peoples lives in so many different ways.

Our portfolio ranges from nutritionally balanced foods to indulgent ice creams,

affordable soaps, luxurious shampoos and everyday household care products. We

produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmanns and

Omo, alongside trusted local names such as Blue Band, Pureit and Suave.


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RESPONSIBLE BUSINESS

For us, sustainability is integral to how we do business. With 7 billion people on our

planet, the earths resources can be strained. This means sustainable growth is the

only acceptable model of growth for our business. The Unilever Sustainable Living

Plan sets out to decouple our growth from our environmental impact, while at thesame time increasing our positive social impact. Our Plan has three big goals that by

2020 will enable us to:

Help more than a billion people to impove their health and well-being.

Halve the environmental footprint of our products.

Source 100% of our agricultural raw materials sustainably and enhance thelivelihoods of people across our value chain.


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Brands

From long-established names like Lifebuoy, Sunlight and Ponds to new innovations

such as the Pure it affordable water purifier, our range of brands is as diverse as our

worldwide consumer base.Unilever has more than 400 brands, 14 of which generate sales in excess of1 billion

a year.

Many of these brands have long-standing, strong social missions, including

Lifebuoys drive to promote hygiene through hand washing with soap, and Doves

campaign for real beauty.


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SURF EXCEL

KENNOR

LUX

WALLS


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SURF EXCEL

Surf Excel is known for its famous tagline Daag tou achay hotay hain/Dirt is good.

But this is much more than just a tagline. It is a central philosophy that the brand lives

by, with an intrinsic passion to ensure child development through tactile learning.

Over the years, the brand has worked hard to build awareness on the importance ofchild learning through experience.


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Kenorr

Great flavor is at the heart of the Knorr brand. Which is why we go the extra mile to

work with some of the best chefs around the world to develop authentic and

nutritious meal solutions.

Established as early as 1873, Knorr was created with the purpose of providing highquality dried soups. Carl Heinrich Knorr, born in 1800, created the company from

knowledge acquired during his time as a wholesaler of agricultural goods. He died 2

years after the company was founded but his legacy lives on as Knorr is known today

for chef men ship and great tasting food.


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LUX

Lux is a beauty soap which has silk protein extract that delivers soft and smooth skin.

With natural ingredients like peaches, cream and silk protein extract, Lux is a soap

that delivers for the most superior soft skin and beautiful fragrance.


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WALLS

Walls Desserts has a wide offering of delightful and exciting flavours that bring

magic to family moments. Ranging from exotics like Almond Praline and Swiss

Delight to cultural favorites like Kings Kulfa and Mango, Walls In-home range has

flavours to suit all the palettes.


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Uniliver vs Procter and Gamble

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