Name: IIPM Print Ads Year: 2007 to date The Indian Institute of Planning and Management (IIPM) has been in the limelight for a few years now and certainly not for the right reasons. The Indian Business school has been under the scanner for its frivolous ads claiming its tie-ups with the top business schools in the world like Cambridge and UC Berkleyto name a few. The MBA channel and Indian magazines like Career 360 have been watching the institute closely over the years and on digging deep into its practices and ethics have come up with some rather shocking facts. Firstly, most students are not aware of the true picture and only have their bubbles bursted after they have enrolled for a so called µpremier¶ MBA course by which time it¶s too late to step back. Secondly, most claims about associations with renowned universities has proved to be false ± For example the false claim of an association wi th Stanford in 2007 was completelydenied by the Stanford authorities and they confidently stated that they had no association whatsoever with IIPM. Considered the biggest fraud Institute in the country by some and µthe next best thing¶ in the world of management education by others, IIPM certainly needs to take a stand as to where it draws the line between ethics and profit.
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The battle for market share in laundry segment has spread from pricing to other platforms likeopen air advertising etc. P&G has filed a case in the Calcutta High Court against HindustanUnilever's new ad campaign, which openly claims the superiority of its product Rin over P&G's
Tide.
HUL's new Rin campaign, which started over last weekend when the courts were closed, claimsthat Rin provides more brightness in comparison to Tide Naturals. Tide Naturals is a new
product that P&G launched a few months back in the mass segment positioning it against Rin aswell as Wheel.
The reason that triggered this campaign is HUL¶s new found aggression to regain market sharein the laundry segment. Tide Natural came up with an advertisement a few weeks ago where it
claimed it provided whiteness with a special fragrance. HUL subsequently challenged Tide'sclaim in the Chennai High Court following to which the court asked P&G on March 1 2010 to
modify the ad since they were not really able to substantiate the claim. A written judgment is stillawaited on this matter.
Meanwhile, the advertising watchdog Advertisement Standard Council of India (ASCI) has said
it has issued a notice to FMCG major HUL asking it to substantiate its claim in two weeks aboutthe TV commercial that its washing powder Rin is better than rival P&G's Tide.
Similar duals have been happening between two private airlines-Jet Airways and Kingfisher,leading beverage players ³Coca Cola´ and Pepsico, and more recently between two digital TV
service providers ³Big TV¶ and ³Airtel´. Time and again such cases drag on to the courts ongrounds of fair advertising codes before being forced to be withdrawn. However, by the time
such cases get decided in courts in one to two weeks time, the companies launching the
controversial campaigns get some headway before they are withdrawn.
Unethical advertising
Advertisement is considered unethical in the following situations;
o When it has degraded or underestimated the substitute or rival's product.
o When it gives false or misleading information on the value of the product.
o When it fails to give useful information on the possible reaction or side effects of theproduct. And