JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY SCHOOL OF MANAGEMENT STUDIES KAKINADA Business Ethics & Corporate Governance (Unethical Advertising) Presented by: L.Srikanth 13021E0034
Unethical Advertising
Nov 21, 2014
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITYSCHOOL OF MANAGEMENT STUDIES
KAKINADA
Business Ethics & Corporate Governance(Unethical Advertising)
Presented by:
L.Srikanth 13021E0034
Introduction
“Unethical advertising means misusing the advertising channels for the sole purpose of getting profits by the companies ignoring ethical values.”
Women stereotyping
Exaggeration
White ho to TIDE ho… One Drop Challenge
Unverified Claims
Unhealthy Brand Comparisons
Using women as commodity in advertising
Unfair treatment of cultural beliefs
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