Understanding Your Organization’s Culture: Tools to Make HR Practices Strategic Sheila L. Margolis, PhD May 26, 2011
Mar 26, 2015
Understanding Your Organization’s Culture:
Tools to Make HR Practices Strategic
Sheila L. Margolis, PhDMay 26, 2011
2
What Is Valued at Whole Foods Market?
What Is Valued at Zappos?
3
Use Culture to Generate Success
5
Agenda
1. Define Core Culture
2. Align HR Practices with Core Culture
The Podiatry Institute St. Jude’s Recovery Center, Inc.
American College of Rheumatology
Southeastern Lung CareGastrointestinal Specialists of Georgia, PC
Manage Culture & Change
Speak, Teach and Write
8
Think About Your Organization…
• Choose one value that would enable your company to compete and thrive.
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Agenda
1. Define Core Culture
2. Align HR Practices with Core Culture
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Understand Your Core Culture
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Core Cultur
e
Vision
Purpose
Philosophy
Priorities
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Define the Purpose:“Why” Is this Work Important?
Purpose
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Vision
Why?
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Support Health, Well-being and Healing
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What Is Your Gift to Society Through Your Work?
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Keep the Purpose Brief in Length
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Ensure the Purpose Is Broad in Scope
We organize the world’s information
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Unite Around a Shared Purpose
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Use the Tool: Core Culture Interview:
Purpose
1. What is the purpose of your
organization?
2. Why is that important?
(Ask up to five times.)
The Purpose is:______________________
Purpose
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Purpose Options Not at all
%
A little
%
Moderately
%
Quite a bit
%
Very much
%
Very much + Quite a bit
%
•To cultivate relationships
5.3 10.1 22.1 26.9 35.6 62.5
•To promote friendships 6.9 9.8 27.5 31.4 24.5 55.9
•To be a home away from home
12.7 10.7 18.5 22.9 35.1 58.0
•To enhance lives 5.6 6.1 15.0 33.2 40.2 73.4
•To make people happy 6.2 5.2 7.1 18.5 63.0 81.5
Case Example: Purpose
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Define the Philosophy:“How” Is the Organization Unique?
Purpose
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Vision
Philosophy
Distinctive & Enduring How?
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Live the Southwest Spirit:Herb Kelleher
Purpose
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Vision
Philosophy
Distinctive & Enduring How?
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Preserve the Purpose and Philosophy
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Vision
PhilosophyPurpose
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Entertain through the Disney Magic
Philosophy
Purpose
We Make People Happy
Imagination
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Use the Tool: Core Culture Interview:
Philosophy
3. What prime value is fundamental
and distinctive to your company?
4. Describe the founder and the ideals that drove the organization’s founding.
5. What makes your organization feel different from others doing similar work?
The Philosophy is:_______________________
Philosophy
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Case Example: Philosophy
PurposeWe
make people happy
“Club” Standard
Philosophy
We Anticipate Needs and Exceed Expectations with a Sense of Urgency.
We Consistently deliver Superior Experiences.
We pay Attention to Details. We have heartfelt Caring and
Respect for all.
All of the above is the difference between Good and GREAT!
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Define the Priorities:“How” To Compete & Thrive?
Purpose
Philosophy
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Vision
Strategic How?
Priorities
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Decide “How” to Achieve the “What”
Purpose
Philosophy
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Vision
StrategicHow?
Priorities
What?
Manage Smarter
Improve Collaboration
6. What should we focus on and pay attention to?
7. To effectively achieve our strategy, what values should guide how we work?
8. What key values, if followed, would help us compete and thrive?
The Priorities are:______________________
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Use the Tool: Core Culture Interview:
Priorities
Priorities
Purpose
Philosophy
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Case Example: PrioritiesTraining & Development
• Increase employees’ knowledge and skills so they share a common vision and goals, and practice the “Club” Standard in their daily interactions
Purpose
Philosophy
Priorities
Teamwork• All working together --
to make people happy through the “Club” Standard
Communication• Open, honest, and timely sharing of information— from the
top down, from the bottom up, between departments, and between locations
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Understand Your Hidden Asset
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Core Cultur
e
Vision
Purpose
Philosophy
Priorities Core
Culture
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Use the Tool: Core Culture Interview
1. What is the purpose of your organization?
2. Why is that important? (Ask up to five times.)
The Purpose is:______________________________
3. What prime value is fundamental and distinctive to your company?
4. Describe the founder and the ideals that drove the organization’s founding.
5. What makes your organization feel different from others doing similar work?
The Philosophy is:____________________________
6. What should we focus on and pay attention to?
7. To effectively achieve our strategy, what values should guide how we work?
8. What key values, if followed, would help us compete and thrive?
The Priorities are:____________________________
Priorities
Purpose
Philosophy
33
Define Your Core Culture
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Core Culture
Vision
Purpose
Philosophy
Priorities
•Definitions•Examples & Stories
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Include Everyone in Defining the Core Culture
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Agenda
1. Define Core Culture
2. Align HR Practices with Core Culture
Align the Five Ps
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Priorities
Purpose
Philosophy
Projections
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Vision
PracticesInternal & External
Core Culture
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Align Internal Practices with the Core
Priorities
Purpose
Philosophy
Internal Practices
Projections
External Practices
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Vision
Core Culture
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Structure,Work
Design & Systems
Recruitment &
Selection
Training &
Development
Performance
Management
Internal
Communications
Technology
Align Internal Practices with the Core
Use the Tool: Internal Practices Alignment Audit
Degree of Alignment1 2 3 4
5Extremely
Extremely Unaligned
Aligned
Recommendations to
Improve Alignment
Purpose Philosophy Priorities
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Audit Structure, Work Design & Systems
To what degree do the following align with the Core Culture…
Degree of Alignment
1 2 3 4 5Extremely Extremely Unaligned
Aligned
Recommendations to Improve Alignment
Purpose Philosophy Priorities
1. Does the organizational structure support the Core Culture?
2. Do job titles reflect the Core Culture?
3. Does the design of work reinforce the Core Culture?
4. Do systems for doing work align with the Core Culture?
5. Does decision making reflect the Core Culture?
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Align Structure with the Customer Service Culture
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Align Job Titles with the Revolutionary Culture
Align Work Design with WOW Service
Change Guidelines to Improve Quality
Align Systems with Fun and a Little Weirdness
Encourage Employees to Make Decisions
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Audit Recruitment & Selection
To what degree do the following align with the Core Culture…
Degree of Alignment
1 2 3 4 5Extremely Extremely Unaligned
Aligned
Recommendations to Improve Alignment
Purpose Philosophy Priorities
6. Do recruitment materials reflect the Core Culture?
7. Do recruitment practices support the Core Culture?
8. Do you talk about the Core Culture with applicants?
9. Do you model the Core Culture when meeting with applicants?
10. Do you interview for culture fit?
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Align Recruitment Materials with the Disney Culture
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Use Recruitment Practices to Support the Teamwork Culture
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Talk about the Core Culture with Applicants
Model the Core Culture When Meeting with Applicants
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Interview for Fit with a Culture of Fun and a Little Weirdness
If you could be a superhero, which one would you be?
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Audit Training & DevelopmentTo what degree do the following align with the Core Culture…
Degree of Alignment
1 2 3 4 5Extremely Extremely Unaligned
Aligned
Recommendations to Improve Alignment
Purpose Philosophy Priorities
11. Do you orient new employees to the Core Culture?
12. Do you train new employees in the skills to be able to practice the Core Culture?
13. Do you provide ongoing training to ensure actions meet/ exceed standards for living the Core Culture?
14. Does the way training is conducted model the Core Culture?
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Orient and Train New Employees to Understand and Practice the Core
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Provide Ongoing Training to Ensure Quality Standards
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Ensure Training Models Pixar’s Culture of Collaboration
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Audit Performance Management
To what degree do the following align with the Core Culture…
Degree of Alignment
1 2 3 4 5Extremely Extremely Unaligned
Aligned
Recommendations to Improve Alignment
Purpose Philosophy Priorities
15. Do employees have standards for performance linked to the Core Culture?
16. Do you hold employees accountable for personal action plans that reinforce the Core Culture?
17. Do you give positive feedback to employees who model the Core Culture?
18. Do you celebrate the achievement of goals that promote the Core Culture?
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90 Day Action Plan
Align Performance with the Core
Give Positive Feedback to Employees who Model the Core Culture
Celebrate the Achievement of Goals that Promote the Core Culture
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Link Bonus Pay to Team Performance
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Audit Internal Communications
To what degree do the following align with the Core Culture…
Degree of Alignment
1 2 3 4 5Extremely Extremely Unaligned
Aligned
Recommendations to Improve Alignment
Purpose Philosophy Priorities
19. Do you disseminate information about the Core Culture?
20. Does the flow of information align with the Core Culture?
21. Do leaders regularly talk about and demonstrate the Core Culture principles and values?
22. Do meetings reflect the Core Culture?
Disseminate Information about the Core
Align Flow of Information with the Core
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Talk about and Demonstrate the Core
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Align Meetings with the Core Culture
67
Audit Technology
To what degree do the following align with the Core Culture…
Degree of Alignment
1 2 3 4 5Extremely Extremely Unaligned
Aligned
Recommendations to Improve Alignment
Purpose Philosophy Priorities
23. Do you use equipment to support the Core Culture?
24. Does your software effectively support the Core Culture?
25. Does your intranet align with the Core Culture?
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Use Technology to Enhance Customer Service
Align the Intranet with the Core
Use the Tool: Internal Practices Alignment Audit
Degree of Alignment1 2 3 4
5Extremely
Extremely Unaligned
Aligned
Recommendations to
Improve Alignment
Purpose Philosophy Priorities
Use Culture to Generate Success
72
Agenda
1. Define Core Culture
2. Align HR Practices with Core Culture
73
Understand Your Core Culture
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Core Cultur
e
Vision
Purpose
Philosophy
Priorities
74
Use the Tool: Core Culture Interview
1. What is the purpose of your organization?
2. Why is that important? (Ask up to five times.)
The Purpose is:______________________________
3. What prime value is fundamental and distinctive to your company?
4. Describe the founder and the ideals that drove the organization’s founding.
5. What makes your organization feel different from others doing similar work?
The Philosophy is:____________________________
6. What should we focus on and pay attention to?
7. To effectively achieve our strategy, what values should guide how we work?
8. What key values, if followed, would help us compete and thrive?
The Priorities are:____________________________
Priorities
Purpose
Philosophy
75
Define Your Core Culture
Strategic Goal
Strategic Goal
Strategic Goal
Strategic Goal
Core Cultur
e
Vision
Purpose
Philosophy
Priorities
•Definitions•Examples & Stories
76
Include Everyone in Defining the Core Culture
Use the Tool:Internal Practices Alignment Audit
Degree of Alignment1 2 3 4
5Extremely
Extremely Unaligned
Aligned
Recommendations to
Improve Alignment
Purpose Philosophy Priorities
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Culture Is Your Distinctive Advantage
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Culture Is the Basis for Your Success
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What Is Valued at Neiman Marcus?
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Build Your Culture of Distinction
For more information: www.SheilaMargolis.com