UNA 2015 - Taming The Trolls

Taming the TrollsFearless Social Media Engagement

Wit h Duke Speer A t UNA’s Annual Conference 2015

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Questions?

Fire Away Anytime

Slides posted on SlideShare:

http://www.slideshare.net/DukeSpeer

Ever Feel Like This?

Or This?

Or This?

Seeking Younger Donors

Applying our new “Social Media Strategy”

Google $10K/mo. Grant

Internet Profiling –better understanding our constituent

SOCIAL MEDIA TO THE RESCUE!

PROFILING TO THE RESCUE?

What About Engaging Your Volunteers In Social Media?

May, 2015Duke Speer OpenWest 2015

Technologist -Turn To The Pros

WHY LISTEN TO THIS GUY?No particular reason! – Might be mildly amusingSerial Volunteer - Open Source MattersTeam Lead - Joomla! Trademark / Licensing TeamMarketing, Resources and Extensions Review Teams

Non-Profit Community Specialist

Technical Reviewer:

No particular reason! – Might be mildly amusingSerial Volunteer - Open Source MattersTeam Lead - Joomla! Trademark / Licensing TeamMarketing, Resources and Extensions Review Teams

Non-Profit Community Specialist

May, 2015Duke Speer OpenWest 2015

It’s all about IMPACT

What Is A Troll?

What Is A Troll?

• Wikipedia article “Troll (Internet)”

– “In Internet slang, a troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.”

• Wikimedia MetaWiki “What is a Troll?”

– “The idea of defining trolling is in many ways comical at best. The nature of trolls is to slip from any definition intended to constrain their actions and to find new and innovative ways to annoy…[It] is not possible to identify everything someone might do to deliberately try to wreak havoc.”

What Is a Troll?

Trolls Just Want To Have Fun!

Are All Trolls Really Trolls?

Are All Trolls Really Trolls?

Are All Trolls Really Trolls?

Are All Trolls Really Trolls?

Are All Trolls Really Trolls?

Would you speak like this in public?

What Do You Do?

Ban Them?

Ignore them?

Engage them?

Call Them Out?

Call Them Out?

“Comment can inform us (through reviews), affirm us (through empathy), improve us (through informing feedback), manipulate us (through misdirection or fakery), alienate us (through non-constructive criticism and hate), shape us (through social comparison), and sometimes simply perplex us.”

“Puzzling, short and asynchronous, these messages can be slap-dash, confusing, amusing, revealing, and weird, while shedding context in their passage through the Internet.”

Know Your “Goal”

Figure OutWhom You Are Dealing With

Own The Playground

Bring The Debate ToHome Turf

Close The PlaygroundAfter A Few Days

Remove Anonymity …

Require Registration& Display User’s Details

Set Rules and Follow Them!

Simplest Code of Conduct!

Don’t Be A Jerk!

- WordCamp SLC

Set Rules and Follow Them!

H T T P:/ /WWW.OPEN WEST.ORG /C ODE -OF-CON DUCT /

H T T P:/ /WH I RLPOOL.N ET.A U/WI K I /WP_ RULES

Empower Your Vounteers

- To Set A Civil Tone- To Moderate- To Have The Last Word

Pause First …

Draft Your

Answer Offline

How did I do?Before you leave …

Please, rate and comment on this talk!

UNA Evaluation Form @Duke3D

Questions?Your Experiences?

ENGAGE! (Answers optional)

Solutions References• Blogger’s Code of Conduct (http://bit.ly/ruAg9O)

• The Chapel of the Hermits (http://bit.ly/nUKEM2)

• How to Disagree (http://bit.ly/pCJIEb)

• How to Handle a Troll (http://bit.ly/nrOPjp)

• Interpretive Charity (http://bit.ly/q3w3hs)

• Being a Gentleman in the Age of the Internet: 6 Ways to Bring Civility Online(http://bit.ly/qGbBhI)

• Clive Thompson on the Taming of Comment Trolls (http://bit.ly/pA60uK)

• Special Abu Muqawama Q&A with Daveed Gartenstein-Ross (http://bit.ly/pXcVj8)

• God Help! These People Are Driving Me Nuts! (http://bitly.com/py0qz5?)

Thank You!

Join me for more!I’m here all day.

@Duke3D