ULBrandWorkbook

{x x < 3}4

The University of Lethbridge Brand

A Guide to Communications

Table of Contents

01 Introduction02 Desired Brand Experience04 Creative Platform 05 Collage 08 Colour Bar 10 Photography12 Typography13 Tone & Manner 14 Putting It All Together

Introduction

The U of L brand was defined in 2008 after extensive consultation with

stakeholders. These guidelines will help you understand the strategic

foundation of the desired brand experience and how it lives in our

communications material.

This document also helps internal staff and outside agencies understand

and apply our brand elements – the identity elements and creative

platform that distinguish the U of L from other institutions. If you have

questions that are not addressed in this document, please contact the

Communications Department.

Desired Brand ExperienceA brand is the embodiment of an experience. It is a sum of all the impressions people have

of an organization. If we want to encourage a consistent and meaningful impression of the

U of L, we need to communicate and support our brand in a consistent and meaningful way.

The desired brand framework for the U of L serves as a tool to articulate what

the brand stands for – the experience we want people to have when they interact

with the university. It includes three areas:

1. Traits, which describe the brand’s character and personality

2. Advantages, which summarize key differentiators, the strengths that encourage stakeholders

to choose, trust and/or admire the brand

3. Brand Promise, which states the net benefit a stakeholder receives from the brand

TrAITs

Creative

Supportive

Engaging

Approachable

Emergent

ADvAnTAGEs

• Personal, supportive learning

community

• Inspired scholars who integrate

research and creativity with teaching

• Relevant programs and

interdisciplinary approachProMIsE

Engage life with confidence

2

WhAT DoEs ThIs BrAnD MEAn for PEoPLE?

CorE BEnEfIT: EnGAGE LIfE WITh ConfIDEnCE

The combination of support and rigour at this university helps students

develop confidence. students are a name, not a number. The interdisciplinary

approach helps students discover their passion. hands-on learning opportunities

help them develop their strengths. Encouragement and advice from professors

help them define their futures.

faculty and staff ensure that students are both supported and academically

challenged. faculty bring current research and creative output into the

classroom and integrate theory with practice. staff and faculty are

approachable, and we have a sense of community here.

In a myriad of options, the U of L offers a sense of community in an

academically stimulating environment. students receive superior

program grounding that will help them find careers, go to graduate

school or enter a professional program.

The university promotes learning and development that go beyond the

campus. Its research activities benefit the community and draw global

recognition. Its student body brings energy and youth to the city.

As an employer, it helps support the economy and draws both local

and international employees.

U of L graduates have been part of a community that has supported them

and encouraged them to become life-long learners. They have a solid academic

foundation on which to succeed, and enduring personal connections that can

help them grow.

This place is unique. It’s a small but comprehensive university. It has a truly

interdisciplinary approach. It delivers both superior research and superior

teaching. More than that, it has a culture of support – a place where you

can take risks and be recognized for unique achievements. Everyone at

this university contributes to its success.

To ThIs GroUP…

sTUDEnTs

fACULTy AnD sTAff

PoTEnTIAL sTUDEnTs

CoMMUnITy

ALUMnI

BrAnD oWnEr

ThE BrAnD Is…

An ExPErIEnCE

A PUrPosE

An oPPorTUnITy

shArED vALUEs

A PArTnErshIP

A LEGACy

3

Creative PlatformThe creative platform is a visual

representation of the U of L brand that

provides consistency among our materials.

It consists of three elements:

1. The collage, which

represents the personal,

multifaceted U of L

experience.

2. The colour bar, which

includes colour options for

each faculty and school.

3. The photography,

which is chosen appropriate

to the specific piece.

{x x < 3}4

Discover the real U

4

CollageThe collage is a distinct visual

representing the U of L experience.

It consists of a combination of elements

that represent depth, diversity and

curiosity. It suggests the integration

of theory and practice. It suggests the

support that comes from having a sense

of place and sense of community.

It suggests an interdisciplinary and

rigorous academic approach.

The collage is often accompanied with

– and relates directly to – a personal

testimonial, but a testimonial is not

always required.

The collage always includes

a combination of three types

of elements:

• Environment

• People

• Academics.

The collage elements are a combination

of lineart and small photographs.

The lineart can have an opacity so that

the image below shows through it.

The collage elements are coloured

based on the U of L colour palette.

Discover the real U

{x x < 3}4

Kyle Franz (MA ’07) PhD candidate, Queen’s University

“ The greatest

advantage of the

graduate program at

the U of L is its small

size. You literally

receive one-on-one

interaction with a

professor who has

tailored a course to

fit your needs. It was

ideal for me to go out

and do my research

once the coursework

was complete.”

Amanda MautheMSc (Mgt) student

“ My experience in

the graduate program

at the U of L has

been amazing.

The faculty members

are very supportive

and encouraging.

My supervisor has

not only shared his

knowledge and

expertise with me, but

has become a great

mentor in my life.”

University of Lethbridge 4401 University Drive

Lethbridge, AB T1K 3M4

403.329.2793

www.uleth.ca/sgs

School of

Graduate Studies

Shaylyn Cunningham (MEd ’06) Family Counsellor, Calgary Health Region

“ I chose the U of L’s

Master of Education

program because of its

flexibility. The program

opens many doors and

prepares you to go into

many different areas:

research, clinical work,

chartered psychology

or private practice.”

“ The faculty at U of L are extremely invested in

the success of each and every graduate student.

One only has to look at the successes of our

graduate students in terms of peer-reviewed

publications to see compelling evidence of this.” Shannon Digweed, PhD candidate

CONTACT INFORMATION

School of Graduate Studies

University of Lethbridge

4401 University Dr. West


Phone: 403.329.2793

Fax: 403.329.2097

www.uleth.ca/sgs

Master of Arts

Master of Science

Doctor of Philosophy

Phone: 403.329.2793

Fax: 403.329.2097

[email protected]

www.uleth.ca/sgs

Master of Science in Management

Phone: 403.380.1819

Fax: 403.329.2038

[email protected]

www.uleth.ca/man/programs/graduate/

Master of Education

Phone: 403.329.2425

Toll free: 1.800.666.3503

Fax: 403.329.2372

[email protected]

www.uleth.ca/edu/grad/office.cfm

EnvIronMEnT ELEMEnTs

PEoPLE ELEMEnTs

ACADEMIC ELEMEnTs

right: An example of a collage with

a testimonial. In this case the collage

elements relate directly to the personal

experience of the featured student,

alumni or professor at the U of L.

5

EnvIronMEnT ELEMEnT ExAMPLEs

PEoPLE ELEMEnT ExAMPLEs

ACADEMIC ELEMEnT ExAMPLEs

Collage Elements

{x x < 3}4

6

“ In the small classes at the Calgary campus, I had the opportunity to solve practical scenarios and work with influential professors. As a result, my degree has given me the mindset to succeed and accomplish anything.” skye Dack, BMgt 2006

founder & President

forget Me not Charity and Events

Faculty of Management

Calgary Campus

7

“ This department provides a research-intensive

program, granting our graduate students the

opportunity to make a contribution to science

at an early stage of their careers.”

Danny Krupp, post-doctoral fellow


Psychology

Examples of Collages


International Programs

“ My exchange was not only a learning experi-ence, but a life experience that I will remember forever. I improved my second-language skills and made many friends from countries all over the world.”

Faculy of

Education

{x x < 3}4

Colour BarColour also provides consistency among

U of L materials and differentiates the

university from other schools. We have

a colour palette assigned to the university

and to each faculty and school.

The colour bar grounds other visual

elements on a page and includes the

sun as a visual signifier of the U of L.

It is always placed in the top third of the

page and is no more than 20% of the

page in height. The colour opacity is set

at 80% in the colour bar so that images

under it show through. The colour used

must be faculty/school appropriate.

ThE CoLoUr BAr InCLUDEs

MInIMAL TExT: onLy A hEADLInE

or TITLE.

Incorrect

Discover the real U

Discover the real U

“ Innovative, flexible and up to date – the U of L paved my road to success. The case-oriented learning style really helped with the transition into my professional accounting designation.” Diego Barbieri, BMgt 2005

Correct


“ The greatest

advantage of the

graduate program at


size. You literally

receive one-on-one

interaction with a

professor who has




and do my research

once the coursework

was complete.”




at the U of L has

been amazing.

The faculty members

are very supportive

and encouraging.

My supervisor has

not only shared his

knowledge and


has become a great




403.329.2793

www.uleth.ca/sgs

School of

Graduate Studies



Master of Education














CONTACT INFORMATION





Phone: 403.329.2793

Fax: 403.329.2097

www.uleth.ca/sgs

Master of Arts

Master of Science


Phone: 403.329.2793

Fax: 403.329.2097

[email protected]

www.uleth.ca/sgs


Phone: 403.380.1819

Fax: 403.329.2038

[email protected]


Master of Education

Phone: 403.329.2425

Toll free: 1.800.666.3503

Fax: 403.329.2372

[email protected]


ThE CoLoUr oPACITy

Is sET AT 80% In ThE

CoLoUr BAr

8

Faculy of

Education

Faculty of

Management

School of

Graduate studies

Faculty of

health sciences

Faculty of

Arts & science

Faculty of

fine Arts

Colour PaletteThe U of L has a set of 16 pantone

colours for use in materials. Each School

and Faculty has a primary colour which

is the predominant colour used on

materials and a set of secondary colours

that are used as accents. The primary

colour is used in the colour bar to

differentiate the Schools and Faculties

from each other.

Pantone 130

Pantone 3005

Pantone 7417

Pantone 192

Pantone 121

Pantone 1205

Pantone 7489

Pantone 3272

Pantone 7504

Pantone 287

Pantone 7495

Pantone 1685

Pantone 375

Pantone 629

Pantone 7492

Pantone 418

EDUCATIon

MAnAGEMEnT

Primary Colour Pantone 7495

Secondary Colours Pantone 7495, 1685, 418, 375, 130, 121











GrAD sTUDIEs

hEALTh sCIEnCEs

ArTs & sCIEnCE

fInE ArTs

9

Discover the real U

PhotographyPhotography focuses predominantly on

people. We favour images of people

doing things – engaged in research,

learning, interaction, creativity. We use

both colour and black & white images.

Photography that will be used with a

collage needs to have a simple, clean

composition.

Descriptive shots should suggest the

sense of space and reveal the natural

beauty of the campus.

{x x < 3}4

10

Samples of U of L photo styles

11

TypographyThe font we use provides consistency among our materials.

We use fonts from the Frutiger Condensed family.

ABCDEfGhIjKLMnoPqrsTUvWxyz abcdefghijklmnopqrstuvwxyz 0123456789Frutiger 67 Bold Condensed

aBcDeFghijkLMnopqrsTUvwxyz abcdefghijklmnopqrstuvwxyz 0123456789Frutiger 57 Condensed

ABCDEFGhIjkLMnoPqRSTUvWxyz abcdefghijklmnopqrstuvwxyz 0123456789Frutiger 47 Light Condensed

12

Tone & Mannerour tone and manner stem from our

personality. We are…

CrEATIvE

Involves pushing the boundaries, with

new ideas, new methods, new activities.

sUPPorTIvE

Means providing the encouragement,

direction and services people need to

succeed.

EnGAGInG

Means finding learning exciting and

excitement contagious.

APProAChABLE

Involves making complex subjects

accessible and interesting.

EMErGEnT

Means always moving, always growing,

by expanding what we do well.

our writing style is professional yet

conversational. We also appeal to

curiosity – we inspire thought.

To emphasize the personal, supportive

experience here, we tell personal stories

of our students, faculty, staff and alumni.

We favour interview-style articles and

information-rich testimonials.

WrITInG sUGGEsTIonsUsE

• open-ended questions that inspire

thought

E.g., Who will manage organizational

futures?

• Common sense words

E.g., “turning up the volume”

• Concrete words that show and tell

E.g., “hands and feet”

• A confident but not arrogant tone

E.g., “We know that students will

succeed…”

AvoID

• Closed questions with simple yes/no

answers

E.g., Want a degree?

• Inaccessible and overly technical language

E.g., “auditory increases”

• Too many abstractions or generalizations

E.g., “motor skills”

• hesitant or apologetic language

E.g., “We hope that students will succeed”

• Exclamation marks, which are overblown

E.g., Students succeed!

Why did you choose the U of L?

I chose the U of L because being from

Lethbridge, I felt it was the right place

for me. The university is great and

close to home. I like that I can still

see my family and friends and go to

school. I really liked that it is smaller

than most universities.

The environment here is more

personable then at some other bigger

universities. The class sizes are just

right, and with the new 1st Choice

Savings Centre for Sport and

Wellness, it was the ideal choice for

me. Being a basketball player, I had

to look at where I would fit into that

program as well.

What do you like best about

the U of L?

I like that it is small enough that you

can get to know people well. I had

many classes in which I started the

semester knowing no one. By the end

of the semester I had met so many

new people. The professors are

really friendly and helpful too.

If ever anyone has a question, they

are always willing to help out.

how did you choose your major?

I haven’t really chosen one yet.

What do you plan to do with

your degree?

I plan to become a teacher and

a coach for younger kids.

Do you have any advice for

prospective students?

Although you may be stressing

out about where you want to go

to continue your education,

remember that you have to choose

what is right for you. you need

to make a decision that will benefit

you and your future. This is a new

chapter in your life – don’t be

scared to live it.

favourite class:

history

favourite outdoor activity:

Rollerblading

favourite place to study:

Library cubicles

“ The environment here is more personable than at some other bigger universities.

The class sizes are just right, and with the new 1st Choice savings Centre for sport and

Wellness, it was the ideal choice for me.”

Lauren Taal | social science | social studies Education

13

putting it all TogetherBecause the collage is a

complex image, the rest of the

composition needs to be kept

simple. The use of white space

is important to avoid an overly

busy layout.

The U of L logo is placed in the bottom right corner. It is always surrounded by white space.

never in the colour bar.

never over collage elements.

{x x < 3}4

Discover the real U

The collage should take up no more than 33% of a page.

2.25” from top of

page to top of picture

1.125” from top of page to top of colour box

Logo text is .375” from the right edge of cover and

The bottom of the logo is .375” from the bottom of the cover.

4” from left edge of page to right edge of box

2.625” from top of page to bottom of colour box

1.5” height of colour box

2.25” from bottom of page to bottom

of picture

6.5” height of

picture

8.5” x 11” CovEr

14

.375”

.375”

The interior pages are built on the layout of the cover.

The top 2.25” of the page is meant for headlines,

quotes and images. As with the cover the use of white

space on the interior pages is important to avoid an

overly busy layout.

The interior pages are

based on a 4 column

grid for layout.

on interior pages screened back collage images bleed off of the outside edges of the page.

Collage images should be light enough to place type or imagery over in layouts.

Collage images should take up no more than 33% of a page.

Collage images should not be used as images in the centre of a page or spread.

2.25” from top of


8.5 x 11 InTErIor PAGEs

Look for Your Program“ Doing my Exercise

Science degree here

really inspired me

to gain certification

in personal training

and group fitness

instruction. Now

I get to instruct my

own classes.”

Noor Kara, Exercise Science

“ My environmental

science professor

took our class to the

river valley to teach

us about the life

history of cottonwood

trees and the

geomorphologic

characteristics of the

Oldman River Basin.

It was great to

literally have class

on the beach, and it

was great information

to know for my

summer job.”

Michael Gretzinger, Biochemistry

“ Most of my classes give me the opportunity to volunteer

for the professor’s research. You get a chance to see what

your degree can actually be applied to.”

Raina Schemenauer, Psychology

The U of L offers more than 150 programs, so you can find one that’s right for you.

You can even combine majors into a single program, complete general studies

degrees in some areas, and more.

IF YOU DON’T KNOW WHERE TO START, BEGIN BY CONSIDERING YOUR INTERESTS:

IF YOU LIKE…

Science, history, the environment,

literature, languages, psychology,

geography…

Or going into law, journalism,

dentistry, engineering, medicine,

social work, veterinary medicine…

YOU MIGHT BELONG IN THE…

FACULTY OF ARTS & SCIENCE Access co-op programs for every major,

independent and international study

options, and opportunities to do

research as an undergraduate.

PROGRAM OPTIONS

Agricultural Biotechnology, Agricultural

Studies, Anthropology, Archaeology and

Geography, Art, Biological Sciences,

Biochemistry, Canadian Studies,

Chemistry, Computer Science, Computer

Science and Geographical Information

Science, Dramatic Arts, Economics,

English, Environmental Science, Exercise

Science, French, French/German,

French/Spanish, Geography, German,

History, Kinesiology, Mathematics,

Music, Native American Studies,

Neuroscience, Philosophy, Physics,

Political Science, Psychology, Religious

Studies, Sociology, Urban and Regional

Studies, Women’s Studies

IF YOU LIKE…

Art, music, drama,

new media


FACULTY OF FINE ARTS Access the private studio space;

clay, wood and metal studios;

University of Lethbridge Singers;

Vox Musica Choir; Jazz Ensemble;

Wind Orchestra; opera workshop;

green screen; and digital art studios.

PROGRAM OPTIONS

Art, Art History/Museum Studies, Art

Studio, Dramatic Arts, Technical/Design,

Theatre Studies, Performance, New

Media, and Music

IF YOU LIKE…

Business, accounting, computers,

finance, marketing, government,

labour issues…


FACULTY OF MANAGEMENT Work on real projects through the

Integrated Management Experience,

job shadow through the mentors

program, gain work experience through

co-op education, and study abroad

with international exchanges.

PROGRAM OPTIONS

Accounting, Computer Science,

Economics, Finance, First Nations’

Governance, General Management,

Human Resource Management &

Labour Relations, Information Systems,

International Management, Marketing,

Political Science

IF YOU LIKE…

Teaching, education, coaching…


FACULTY OF EDUCATION You’ll get extensive practical

experience, professional development,

and opportunities to teach abroad

and tutor local students.

PROGRAM OPTIONS

K-12 teaching in any of the following:

social studies, art, drama, economics,

English, French, Spanish, German, physical

education, music, Native education,

physics, biology, chemistry, mathematics

IF YOU LIKE…

Nursing, counselling, health…


SCHOOL OF HEALTH SCIENCES You’ll experience clinical practice,

and rural and urban experiences with

different cultural and ethnic groups.

PROGRAM OPTIONS

Nursing, Addictions Counselling,

Public Health

12 | 13

ABOVE

Senior art student

Kimiyasu Hayakawa working

at his studio. Senior Studio

students are allocated

individual studio spaces

allowing for independent

studio practice.

15

“ In my second year, my anthropology professor asked me to come

to Peru to participate in his social archaeological research in the

Jequetepeque valley. This was an awesome opportunity for me.”

Vanessa Lodermeier, General Major in Social Sciences

What should you look for in your university experience?

University is an exciting time. It’s a time to pursue your interests, explore the world, make new friends

and discover opportunities you didn’t know you had.

When you’re choosing a university, look for a place that both challenges and supports you. Look for a place

that encourages you to be yourself, yet pushes you to new limits. Look for a place where you can ask your

professor questions, learn in hands-on ways and take a range of classes that count towards your degree.

With more than 8,000 students, the University of Lethbridge is large enough to provide you with rich

opportunities yet small enough to remain dedicated to a personal experience. It’s a place that can bring

out the best in you.

The average class size at the U of L is 33, and the

university consistently receives high marks for

teaching. According to the Canadian Undergraduate

Survey Consortium 2007 Survey of First Year Students,

the following percentage of U of L students strongly

agree with the following statements:

94% Most of my professors are reasonably accessible outside of class to help students. (Compared with 90% of survey participants)

92% Generally, I am satisfied with the quality of teaching I have received. (Compared with 88% of survey participants)

89% Most of my professors encourage students to participate in class discussions. (Compared with 82% of survey participants)

The Globe & Mail 2007 Report Card gave the

U of L an A- for overall quality of education

received and satisfaction with university

experience overall, an A+ for sense of personal safety/

security and an A for class sizes.

U of L students come from more than 85

countries worldwide. Seven per cent

of the student body consists of

international students.

A

“ My professors from the Faculty of

Education always went above and beyond

their duty to enhance my learning.”

Sarah Heimbecker, Education

The Real U

02 | 03

The University of Lethbridge welcomed

its first students in 1967. Five years later,

University Hall, which was designed

by renowned Canadian architect Arthur

Erickson, was officially opened and

the building became a southern

Alberta landmark.

Today, with campuses in Lethbridge,

Calgary and Edmonton, the U of L

has more than 26,000 alumni around

the world. STUDENT LIAISON AND RECRUITMENT403.329.2762

[email protected]

“ I am astounded by the sincerity and the personal commitment

with which the professors at this university have engaged

me, not only as a student, but as an individual.”

Qian Zhang, Science Education

8.5 x 11 InTErIor PAGE ExAMPLEs

A layout may have a full page photo

as shown here.

A layout may have a photo that stretches accross 2 pages as

shown here. The positioning and dimensions of the photo are taken

from the cover layout.

16

Look for Affordability

Discover the U of L

Additional Award Resources

www.alis.gov.ab.ca

www.aucc.ca

www.canlearn.ca

www.millenniumscholarships.ca

www.myschool101.com

www.scholarshipscanada.com

www.studentawards.com

ESTIMATED COSTS (per year of study)

Tuition and Fees

Canadian Students $5,100

International Students $11,639

English for Academic Purposes $8,661

Books

$1,000

Living Costs

(rent, utilities, food)

$3,300-$7,200

Your education is a big investment, and

we’re dedicated to helping you succeed.

Last year, the U of L gave more than $1.6

million to approximately 1,200 students.

ENTRANCE AWARDS

Students beginning studies at the U of L

for the first time, whether just completing

high school or transferring from another

institution, may apply for Entrance

Awards. They range in value from $500

to $5,000, and over half of students

who apply for an award receive one.

AFTER YOUR FIRST YEAR

The U of L supports students beyond the

first year. You may earn these awards

based on your academic achievement, on-

and off-campus community involvement,

artistic achievement or financial need.

GOVERNMENT STUDENT LOANS

Canadian students in need of financial

aid may qualify for government student

loans and/or grants. Both federal and

provincial funding is available, and your

loan remains interest-free while you are

a full-time student.

PRIVATE LOANS

You may be able to borrow money

from a bank or other private financial

institution. Contact your bank for further

information on private student loans.

ALBERTA STUDENTS

Some awards are available specifically

for Alberta residents entering studies

and continuing studies at the University

of Lethbridge. If you are an Alberta

resident, you may be eligible for

awards such as the Alexander

Rutherford, Jason Lang or Louise

McKinney scholarships.

How can you find out more about the U of L?

The best way to experience the U of L is to take a

campus tour. You can also try the Connections Program,

which lets you connect with a student for a full or half

day. You’ll be able to attend lectures, labs and tutorials

and see what a typical day is like for a U of L student.

SIGN UP FOR A CAMPUS TOUR AND/OR THE CONNECTIONS PROGRAM AT:

DISCOVER.ulethbridge.ca

WHAT’S NEXT? ADMISSIONS CHECKLIST

Use this checklist to ensure you’re ready to get started at the U of L.

1. Apply online at DISCOVER.ulethbridge.ca.

2. If you’d like to live on campus, submit an application for student housing.

3. You’ll receive a postcard from admissions staff, confirming that we received

your application.

4. You’ll receive a letter indicating that admissions has started processing

your application.

5. After your admission has been processed, you’ll receive an offer letter.

It means you’ve been admitted to a program. Congratulations!

6. If you’re an international student, you need to obtain a study permit from

www.cic.gc.ca. The International Centre for Students will contact you with

more information.

7. Send your confirmation letter, along with your Offer of Admission and $75

tuition deposit, by the deadline indicated. This lets us know that you’ve

accepted the offer of admission. International students should wait until they

receive their study permit/visa before submitting this deposit.

8. You’ll receive a registration package. This includes a U of L Calendar,

timetable and registration guide, and program planning guide, which help

you choose classes and build your schedule.

9. On your registration date, you can register in classes online using the Bridge.

18 | 19

Last year, the

U of L gave more

than $1.6 million

to approximately

1,200 students.

Two Bedroom Single

Townhome, Main Level, Single

University Hall, Large Suite, Single

UNIVERSITY HALL DORMS

The University Hall traditional style

dormitory accommodations are

furnished bedrooms that are reserved

for newly admitted high school

students. Full cooking facilities are

not available. Therefore, students

must purchase a mandatory meal

plan for on-campus dining.

APERTURE APARTMENTS

These one-, two- and four-bedroom

apartments provide students with

all the amenities of home, including

full kitchen facilities, semi-private

bathrooms and coin-operated

laundry facilities.

APERTURE RESIDENTIAL TOWNHOUSES

These four bedroom townhouses

are located just five minutes from the

centre of campus and are reserved

for senior students. Study areas,

coin-operated laundry facilities,

and barbeques are provided in each

residential area.

Units meeting the needs of those

with disabilities are also available.

Demand is very high for

on-campus housing so apply early.

For information on how to apply,

contact Housing Services at

403.329.2584.

At the U of L, you can choose to live

on or off campus.

OFF-CAMPUS HOUSING

There’s plenty of reasonably priced

accommodation within walking distance

of the university. Visit the Off-Campus

Housing website to search for

accommodations and get answers

to your housing questions.

www.uleth.ca/och

ON-CAMPUS HOUSING

We have 596 beds available on campus,

with 312 beds reserved for first-year

students. Living on campus provides

a rich environment for academic success

and personal development.

Look for Housing

Back cover layout

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Lethbridge, Alberta T1K 3M4

403.329.2762

www.ulethbridge.ca

17


“ The greatest

advantage of the

graduate program at


size. You literally

receive one-on-one

interaction with a

professor who has




and do my research

once the coursework

was complete.”




at the U of L has

been amazing.

The faculty members

are very supportive

and encouraging.

My supervisor has

not only shared his

knowledge and


has become a great




403.329.2793

www.uleth.ca/sgs

School of

Graduate Studies



Master of Education














CONTACT INFORMATION





Phone: 403.329.2793

Fax: 403.329.2097

www.uleth.ca/sgs

Master of Arts

Master of Science


Phone: 403.329.2793

Fax: 403.329.2097

[email protected]

www.uleth.ca/sgs


Phone: 403.380.1819

Fax: 403.329.2038

[email protected]


Master of Education

Phone: 403.329.2425

Toll free: 1.800.666.3503

Fax: 403.329.2372

[email protected]


Because the collage is a

complex image, the rest of the

composition needs to be kept

simple. The use of white space

is important to avoid an overly

busy layout.





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of picture

5.5” height of

picture

18

3.875” from left edge of page to right edge of box

6” x 9” sChooL | fACULTy BroChUrE CovEr

RIGHT: The Edmonton Campus

of the University of Lethbridge.

“ Finishing my degree at the U of L is allowing me to accomplish my career and educational goals simultaneously. I am able to take courses that interest me in a friendly and relaxed environment; and best of all, it fits my schedule perfectly!” Kendra Morton. Marketing Major

Edmonton Oilers Hockey Club

Small class sizes at the U of L are just

the start. Here, you’ll work closely with

your professors. You’ll receive one-on-

one help with program planning. You’ll

connect with industry mentors.

Complete majors in the most sought-

after specializations:

Accounting

Finance

General Management


Labour Relations

International Management

Marketing

Classes are offered evenings and

Saturdays to accommodate your work

life. You can study part time or full time.

International Programs

Exchange programs and work-study

programs immerse you in another

culture and in global issues. You can

take courses that count toward your

degree and study wherever your interests

take you: Europe, the Middle East, Central

and South America, the Pacific Rim.

MANAGEMENT CERTIFICATES

If you’ve completed at least eight

post-secondary courses – or if you’ve

never attended university/college

but have several years of relevant work

experience – consider a 10-course

certificate program. We offer certificates

in Finance, General Management,


Labour Relations, International

Management or Marketing.

POST-BACCALAUREATE CERTIFICATE

IN ACCOUNTING (PBCA)

Planning to be an accounting professional?

If you have an undergraduate degree

and you did not major in accounting, the

10-course PBCA helps you to pursue your

CA, CMA or CGA designation.

Co-operative Education

Co-op provides you with an

opportunity to gain career experience

before you graduate through paid

full-time work terms.

BACHELOR OF MANAGEMENT

DEGREE – Admission Routes

Post Diploma

If you have a business-related college

diploma, you can earn a Bachelor

of Management (BMgt) in as little

as two years.

Post-Secondary Transfer

If you’ve completed at least 10 eligible

post-secondary courses, talk to us

about transferring your credit toward

a BMgt degree.

Second Degree

If you have a non-business

baccalaureate degree, inquire about

how manycourses you need to earn

a BMgt degree.

For admission information, visit

www.uleth.ca/ross/admissions.

For specific information about

your diploma, visit

www.uleth.ca/postdiploma.

EDMONTON CAMPUS

www.uleth.ca/man/edmonton

FACULTY OF MANAGEMENT

www.uleth.ca/man

INTERNATIONAL PROGRAMS

www.uleth.ca/man-int

CO-OP EDUCATION

www.uleth.ca/man-cep

How can you advance your career? How can you earn the university credentials that Edmonton employers recognize? – While you continue to work?A degree in management

prepares you for a bright future.

You’ll choose from career paths

in domestic and international

business, government, and

non-profit organizations. You’ll

gain a broad understanding of

issues and approaches. You’ll be

trained for management-level

work – to be a leader.

STUDENT-CENTRED LEARNING

At the U of L, you’ll integrate current

theory and real-life practice. You’ll

develop sophisticated communication,

critical thinking and analytic skills.

You’ll of course build on the

fundamentals – accounting, human

resources, marketing, finance,

information systems. But, more

importantly, you’ll learn to tie the

different areas together. You’ll learn

how to manage responsibly in a global

environment. And you’ll polish the

soft skills essential to succeed in

any organization.

$ 7,796,100 350,600 110,860 521,179 243,486 567,713 2,056,033 $ 11,645,971

$ 5,786,517 $ 7,796,100 334,442 350,600 93,152 110,860 471,358 521,179 186,265 243,486 456,728 567,713 1,756,271 2,056,033 $ 9,084,733 $ 11,645,971

“ The U of L Edmonton Campus offers a relevant

management education, flexible scheduling

and professors who bring real-world

experience into a small class setting.”

Morgan E. C. Elliot, BMgt 2004, CA

Manager

Audit and Assurance Group

Private Company Services

PricewaterhouseCoopers LLP

The interior pages are built on the layout of the cover.

The top 1.75” of the page is meant for headlines,

quotes and images. As with the cover the use of white

space on the interior pages is important to avoid an

overly busy layout.

The interior pages are

based on a 3 column

grid for layout.

on interior pages screened back collage images bleed off of the outside edges of the page.

Collage images use a screen of the primary pantone colour of the School or Faculty of the brochure. The screened images should be light enough to place type or imagery over in layouts.

Collage images should take up no more than 33% of a page.

Collage images should not be used as images in the centre of a page or spread.

Pocket

Background is 100% of the primary pantone colour of the School or Faculty.

1.75” from top of


6” x 9” InTErIor PAGEs

19


“ The greatest

advantage of the

graduate program at


size. You literally

receive one-on-one

interaction with a

professor who has




and do my research

once the coursework

was complete.”




at the U of L has

been amazing.

The faculty members

are very supportive

and encouraging.

My supervisor has

not only shared his

knowledge and


has become a great




403.329.2793

www.uleth.ca/sgs

School of

Graduate Studies



Master of Education














CONTACT INFORMATION





Phone: 403.329.2793

Fax: 403.329.2097

www.uleth.ca/sgs

Master of Arts

Master of Science


Phone: 403.329.2793

Fax: 403.329.2097

[email protected]

www.uleth.ca/sgs


Phone: 403.380.1819

Fax: 403.329.2038

[email protected]


Master of Education

Phone: 403.329.2425

Toll free: 1.800.666.3503

Fax: 403.329.2372

[email protected]


“ This department provides a research-intensive

program, granting our graduate students the

opportunity to make a contribution to science

at an early stage of their careers.”

Danny Krupp, post-doctoral fellow


Psychology



403.329.2793

www.uleth.ca/sgs

Department of Psychology

website:

www.uleth.ca/fas/psy


website:

www.uleth.ca/sgs

[email protected]

Phone: 403.329.2793

Fax: 403.329.2097

M.A. AND M.SC. ADMISSION

REQUIREMENTS:

4-year Bachelor degree with

minimum GPA of 3.0 (based on

4.0 scale) on last 20 university-

graded courses.

PH.D. ADMISSION

REQUIREMENTS:

direct application with an M.Sc.

or transfer from U of L M.Sc.

program with minimum GPA of

3.5 (based on 4.0 scale) on all

graded Master’s level courses.

APPLICATION DEADLINES:

March 1st for May or September

start date

May 1st for September start date

October 1st for January start date

Application fee: $60

GRADUATE COURSE

REQUIREMENTS:

M.A. and M.Sc.: two to four

courses

Ph.D.: maximum of six courses

FUNDING SUPPORT:

Graduate Teaching Assistantship:

$7,000 per year

MA MSc Entrance and Continuing

Scholarship: $3,000 per year

Research Assistantship

opportunities available from

research supervisor: min. $7,000

per year

Graduate Student Travel Award:

M.A. and M.Sc. $500 and Ph.D.

$1,000

Scholarships and Student Finance

opportunities also available

TUITION FEES:

Please refer to the University of

Lethbridge Calendar:

www.uleth.ca/reg/calendar/

index.html

Dr. Drew Rendall conducting

research on baboons at his field

site in South Africa

$ 5,786,517 $ 7,796,100 334,442 350,600 93,152 110,860 471,358 521,179 186,265 243,486 456,728 567,713 1,756,271 2,056,033 $ 9,084,733 $ 11,645,971

“ The more I’ve continued my education, the more I’ve realized that it’s one thing to go through life – it is something entirely different to understand it.” Rees Barnett, Finance Major

Dr. Robbin Derry Associate Professor, Policy and Strategy

Derry’s current research focuses

on how stakeholders with very

different ideological views

collaborate to accomplish

shared goals.

“ It is easy to assume

activists and businesses

hold opposing views.

But it is more

challenging and

exciting to discover

the issues and

processes that bring

these groups together

to work toward

social change.”

Dr. Mahfooz Ansari Associate Professor, International Management, and Human Resources Management and Organizational Studies

“ There is nothing so

practical as a good

theory. Whatever

theory I teach my

students,they practice

in class so they can

see if it is working.

After all, they are

going to be the

managers of tomorrow,

and they need to

understand how to

manage beautifully

and scientifically.”

Roberto Bello Marketing Instructor

Bello conducts research into the

concept of social responsibility

as well as the impact that

corporate activities have on

consumer behaviour.

“ It is, to a certain

degree, easy for

marketers to influence

public opinion. I think

that power should

be used not only to

increase profit, but

also to benefit

society.”


Bachelor of Management 4-Year Degree and 5-Year Combined Degree

$ 5,786,517 $ 7,796,100 334,442 350,600 93,152 110,860 471,358 521,179 186,265 243,486 456,728 567,713 1,756,271 2,056,033 $ 9,084,733 $ 11,645,971

Lethbridge Campus



Office of Undergraduate Programs

Room E480

4401 University Drive

Lethbridge, Alberta, Canada

T1K 3M4

Phone: 403.329.2153

Fax: 403.329.2253

[email protected]

Calgary Campus



Room N104

Senator Burns Building

1301 – 16th Avenue NW

Calgary, Alberta, Canada

T2M 0L4

Phone: 403.284.8596

Fax: 403.284.8057

[email protected]

Edmonton Campus



#1100, University of Lethbridge Tower

10707 – 100 Avenue

Edmonton, Alberta, Canada

T5J 3M1

Phone: 780.424.0425

Fax: 780.424.0455

[email protected]

THE FACULTY OF MANAGEMENT HAS OFFICES

IN CALGARY AND EDMONTON.

93% of Faculty of Management grads say they

would recommend the U of L to others.

CUSC survey of graduating students (2007)

Back Cover

Back Cover layout options

The U of L logo is placed in the bottom left corner. It is always

surrounded by white space.



CoverInside flap

6” x 9” sChooL | fACULTy BroChUrE oUTsIDE fLAT

20


Co-operative Education and Internships

Faculty of Management 4401 University Drive


403.329.2153

www.uleth.ca/man

MANAGEMENT

CO-OPERATIVE EDUCATION

B610 University Hall



Lethbridge AB, T1K 3M4

Phone: 403.380.1810

Fax: 403.329.2112

[email protected]

www.ulethbridge.ca/man-cep

FOR AN INFORMATION PACKAGE,

VISIT OUR WEBSITE OR CONTACT

THE CO-OP OFFICE:

$ 5,786,517 $ 7,796,100 334,442 350,600 93,152 110,860 471,358 521,179 186,265 243,486 456,728 567,713 1,756,271 2,056,033 $ 9,084,733 $ 11,645,971

“ Completing a co-op designation was one of the best decisions I made. My co-op terms motivated me to achieve my educational and career goals.” Brittany Howard, BMgt ‘08, Accounting Analyst, Nexen Inc.

Co-op Alumna – Imperial Oil Ltd.





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of picture

5” height of

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5.5” x 8.5” sChooL | fACULTy BroChUrE CovEr 3.5” x 8.5” BroChUrE CovEr

$ 7,796,100 350,600 110,860 521,179 243,486 567,713 2,056,033 $ 11,645,971

Faculty of

Management



www.uleth.ca/man

INFORMATION SYSTEMS MAJOR

http://www.uleth.ca/man/programs/majors/is/

WHAT CAN I DO WITH A MAJOR IN…?

http://www.uleth.ca/ross/ces/majors.html

Lethbridge Campus


Room E480


Lethbridge, Alberta, Canada T1K 3M4

Phone: 403.329.2153

[email protected]

Calgary Campus

Room N104



Calgary, Alberta, Canada T2M 0L4

Phone: 403.284.8596

[email protected]

Edmonton Campus


10707 – 100 Avenue

Edmonton, Alberta, Canada T5J 3M1

Phone: 780.424.0425

[email protected]

“ I credit the MIS program from the U of L for

instilling in me the knowledge and skill-set

necessary to get my career started, as well as the

soft skills to differentiate myself from the others

with similar backgrounds. Discussions with peers

who have similar degrees from other schools have

lead me to the conclusion that you’ll be hard-

pressed to find another MIS program in Canada

that provides its students this unique mix of

technical, strategic-business, and soft skills.”

CHRISTINE MILLER

PROJECT MANAGER, CALGARY HEALTH REGION

BMGT 2003

Info

rmat

ion

Syst

ems

“ The unique feature of this program is that it not only offers the opportunity to build on theoretical knowledge

and gain hands-on experience, but it also presents various business components. The skills I acquired have already proven invaluable in receiving a full-time job offer, and it’s incredible to see that what I learned during my undergrad studies already has relevance in the marketplace.” ABHIJEET BAHL, BMGT 2008

21

3.875” from left edge of page to right edge of box

$ 7,796,100 350,600 110,860 521,179 243,486 567,713 2,056,033 $ 11,645,971

Faculty of

Management



www.uleth.ca/man

INFORMATION SYSTEMS MAJOR

http://www.uleth.ca/man/programs/majors/is/

WHAT CAN I DO WITH A MAJOR IN…?

http://www.uleth.ca/ross/ces/majors.html

Lethbridge Campus


Room E480


Lethbridge, Alberta, Canada T1K 3M4

Phone: 403.329.2153

[email protected]

Calgary Campus

Room N104



Calgary, Alberta, Canada T2M 0L4

Phone: 403.284.8596

[email protected]

Edmonton Campus


10707 – 100 Avenue

Edmonton, Alberta, Canada T5J 3M1

Phone: 780.424.0425

[email protected]

“ I credit the MIS program from the U of L for

instilling in me the knowledge and skill-set

necessary to get my career started, as well as the

soft skills to differentiate myself from the others

with similar backgrounds. Discussions with peers

who have similar degrees from other schools have

lead me to the conclusion that you’ll be hard-

pressed to find another MIS program in Canada

that provides its students this unique mix of

technical, strategic-business, and soft skills.”

CHRISTINE MILLER

PROJECT MANAGER, CALGARY HEALTH REGION

BMGT 2003

Info

rmat

ion

Syst

ems

“ The unique feature of this program is that it not only offers the opportunity to build on theoretical knowledge

and gain hands-on experience, but it also presents various business components. The skills I acquired have already proven invaluable in receiving a full-time job offer, and it’s incredible to see that what I learned during my undergrad studies already has relevance in the marketplace.” ABHIJEET BAHL, BMGT 2008

Ever tried to buy something from

a poorly designed website and

thought it could be done better?

Always the first to learn about the

latest thing online and then teach

your friends about it?

Enjoy problem-solving and puzzles?

Information Systems (IS) is for you if you love to solve problems,

have an aptitude for both business and technology, can

communicate well and can handle a lot of things flying

at you at one time.

Information technology and information systems are key

competitive weapons. In fact, roughly half of an organization’s

capital expenditures are on information systems.

IS professionals work closely with people at all levels of the

organization. They combine their understanding of managerial

issues and business processes with their technical knowledge

to help others work better.

AS AN IS PROFESSIONAL, YOU CAN WORK ANYWHERE

IN THE WORLD, IN A WIDE RANGE OF INDUSTRIES, AS A

Systems/Business Analyst

Database Designer/Administrator

Software Developer

Security Officer

Network Administrator/Analyst

Web Developer

Computer and Information Systems Manager

Management/Systems Consultant

Project Manager

Systems Support Personnel

ultimately, Chief Information Officer

WHAT YOU’LL STUDY

As an IS major you’ll study how computer technologies can solve

business problems. You’ll explore issues such as how to collaborate

when the new-product development team lives on different continents.

How to interface effectively and securely with suppliers and customers.

How to ensure that decision makers have exactly the information they

need. How to protect against hackers. You’ll study analysis, design

and development of computer systems. You’ll study networks and

telecommunications. You’ll be the first to see the new applications

and the revolutionizing technologies. You’ll become an expert

in gathering, organizing, analyzing, reporting and transmitting

information. And, throughout, you’ll learn to assess organizations’

information and communication needs.

COURSE SEQUENCE

Because of the tight program structure and because not all courses are

offered every semester, be sure to follow the required sequence:

GAINING EXPERIENCE

Through the Co-op program, you can be placed in work settings

that directly apply your IS knowledge and introduce you to potential

employers. There are 4-, 8- and even 16-month work terms, and you

can work in companies in Alberta, across Canada, even around the

globe. You decide.

OUR STUDENTS HAVE HELD CO-OP PLACEMENTS

IN SUCH ORGANIZATIONS AS

Agrium

Alberta Employment, Immigration & Industry

The Banff Centre

Calgary Airport Authority

Canadian Natural Resources Ltd.

City of Calgary

Conoco Phillips

Enbridge

IBM

Microsoft

Research in Motion (RIM)

Shell Canada

Suncor

Syncrude

University of LethbridgeFALL, YEAR 1

MGT 3830 - Database Applic’s

MGT 3061 - Info Systems & Mgmt

CPSC 1620 - Programming I

SPRING, YEAR 1

MGT 2070 - Operations &

Quantitative Mgmt

MGT 3821 - Visual Programming

FALL, YEAR 2

MGT 4840 - Systems Analysis

MGT 3822 - Object-Oriented

Programming

MGT 4380 - Issues in Info Systems

MGT 3920 - Project Mgmt

(recommended)

SPRING, YEAR 2

MGT 4841 - Systems Design

One out of every four new jobs created between now and 2012 will be IT-related.

SYSTEMS

MANAGEMENTTECHNOLOGY

“ In my role at Enbridge,

I require not just my IS skills

but also (and perhaps even

more so) the business skills

that I developed during

my education. It is the

combination of both skill sets that is absolutely

essential to the success of new grads.”

Rick Salmon, Information Systems

Co-op Student at Enbridge Inc.


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“ Exploring different types of industry through the co-op program has

helped me narrow my career path and gain experience in commercial

research, private business and graduate studies. Through the co-op

program I have completed work terms in the quality control lab of

a local brewery, at the Lethbridge research Centre for the WEBs project

and through the U of A assisting graduate student research.”


Discover the real U

consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore

magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip

ex ea commodo consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut

laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper

for more information call 403.284.8596 or visit us at www.ulethbridge.ca

23

“ Exploring different types of industry through the co-op program has

helped me narrow my career path and gain experience in commercial

research, private business and graduate studies. Through the co-op

program I have completed work terms in the quality control lab of

a local brewery, at the Lethbridge research Centre for the WEBs project

and through the U of A assisting graduate student research.”


Discover the real U

consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore

magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip

ex ea commodo consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut

laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper

for more information call 403.284.8596 or visit us at www.ulethbridge.ca

Black and white Ad layout

24

“ Exploring different types of industry through the co-op

program has helped me narrow my career path and gain

experience in commercial research, private business and

graduate studies. Through the co-op program I completed

work terms in the quality control lab of a local brewery.”


Consequat. Lorem ipsum

met consectetuer adipiscing elit.

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for more information call 403.284.8596 or visit us

at www.ulethbridge.ca

Discover the real U

vertical Ad layout

25

Discover the real U

consequat. Lorem ipsum dolor sit amet con-

sectetuer adipiscing elit. Sed diam nonummy

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consequat. Lorem ipsum dolor sit amet con-

sectetuer adipiscing elit. Sed diam nonummy

nibh euismod tincidunt ut laoreet dolore magna

aliquam erat volutpat. Ut wisi enim ad minim


for more information call

403.284.8596 or visit us at

www.ulethbridge.ca

Discover the real U

consequat. Lorem ipsum dolor sit amet consectetuer

adipiscing elit. Sed diam nonummy nibh euismod tincidunt

ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim

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Lorem ipsum dolor sit amet consectetuer adipiscing elit.

Sed diam nonummy nibh euismod tincidunt ut laoreet

dolore magna aliquam erat volutpat. Ut wisi enim ad minim


for more information call

403.284.8596 or visit us at

www.ulethbridge.ca

horizontal Ad layout without quote

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ULBrandWorkbook

Documents

brand elements

brand mean

brand promise

desired brand framework

togetherintroductionthe

sense of community

creative output

current research