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UKERC Communications Activity Lindsay Wright - Head of Communications Dr Matthew Aylott – Communications Officer
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UK Energy Research Centre (UKERC) Communications Activity

May 29, 2015

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UKERC brings together a range of renowned energy experts and provides vital insight into the energy-related issues facing policy-makers, researchers and businesses.
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Page 1: UK Energy Research Centre (UKERC) Communications Activity

UKERC Communications Activity

Lindsay Wright - Head of Communications

Dr Matthew Aylott – Communications Officer

Page 2: UK Energy Research Centre (UKERC) Communications Activity

The Communications Team

• Inform• Facilitate• Engage• Eyes and ears• Share expertise – CDTs, ERP, BSBEC• Unique knowledge of energy research

activities

Page 3: UK Energy Research Centre (UKERC) Communications Activity

We provide ...

Integrated platform for all communication

s

UKERC Comms Team

Skilled promotion of

research

Strong, consistent brand across all outputs

Communication to key

stakeholders

Public affairs

expertise - impact

Informing the energy community

Thinking outside the research box

Page 4: UK Energy Research Centre (UKERC) Communications Activity

Informing the Community

Instant - Twitter Feed (3000)

Daily – Energy News Update (570)

Weekly – Members’ Update (200)

Quarterly – Policy Bulletin (1600)

Quarterly – Industry Bulletin (800)

Page 5: UK Energy Research Centre (UKERC) Communications Activity

Building a consistent brand

Consistent branding

Ensures strong identity

UK and global recognition

Page 6: UK Energy Research Centre (UKERC) Communications Activity

Spreading the Word

• Briefed every UK Energy Minister & Shadow Team

• Strong relationship with key civil servants

• UKERC brand trusted by media

• Website: easy access to outputs

- receive 100,000 visitors per year

– 20% from UK, rest from overseas

• Intranet: key resource for researchers

• Energy Insights Series: easy guides to complex research

Page 7: UK Energy Research Centre (UKERC) Communications Activity

Outputs into Impacts

ESFIT Insight Paper: Amendment to Energy BillHouse of Commons Briefings: one-to-one

briefings, media coverageEcosystem Briefing Paper: Defra briefing

Page 8: UK Energy Research Centre (UKERC) Communications Activity

UK Energy Research Centre

+44 (0)20 7594 1574www.ukerc.ac.uk

@UKERCHQ