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ufaso
aprili, 2011, N4 (70)
20 aprils rusTavelis Teatris
mcire darbazSi kompania
jeoselma sazogadoebas
`praimtaimis~ axali proeqti
- `gigo gabaSvili, rogorc
fotoxelovani~ warudgina.
proeqti kulturis saministros,
saqarTvelos erovnuli
muzeumis, erovnuli arqivis
da Tbilisis sakrebulos
mxardaWeriT xorcieldeba.
proeqtis prezentaciaze war modgenili iyo gigo gabaSvilis mier
XIX saukunis bolos gadaRebuli fotoebi, romlebze dayrdnobiTac
mxatvari Tavis unikalur tiloebs qmnida. realisturi mxatvrobis
fuZemdebelma, gamorCeuli xedviTa da saxasiaTo portretebiT cnobilma
mxatvarma kidev erTxel gaaoca sazogadoeba.
yvelaferi ki ase daiwyo... erTi wlis win, rodesac gazeT
`praimtaimis~ Jurnalisti marita damenia interviusTvis mkvlevar gogi
sarajiSvils estumra, gigo gabaSvilis gaumJRavnebeli firebis Sesaxeb
Seityo. firebi erovnul muzeumSi inaxeboda. maTi gamJRavnebis Semdeg
gamoCenili qarTveli mxatvari sazogadoebam axali kuTxiT dainaxa.
jeoselisTvis qveynis kultruli memkvidreobis gadarCenis sakiTxi
Zalian mniSvnelovania. am mimarTulebiT bevri proeqti keTdeba.
kompaniaSi miiCneven rom es unikaluri aRmoCena sazogadoebas
Seuqmnis zust warmodgenas Tu ra xarisxis fotoebi iqmneboda
mecxramete saukunis bolos saqarTveloSi.
gadmocemis Tanaxmad, gigo gabaSvilma 1893 wlidan daiwyo
gigo gabaSvili, rogorc fotoxelovani”
fotokameris gamoyeneba. pirveli fotokamera ilia WavWavaZis mier
gamogzavnili 200 rubliT SeiZina.
`gigo bavSvobaSi sakmaod Tavneba da Znelad aRsazrdeli yofila
–saswavlebelSi mxolod xatvis, tanvarjiSis da geografiis gakveTilebs
eswreboda. danarCen dros quCaSi seirnobda, mtkvarze Tevzaobda,
megobrebTan erToboda. 18821883 wlebSi swavlobda TbilisSi, kepenis
kerZo samxatvro skolaSi. 1886 wels gigo
gabaSvils ocneba ausrulda _ is peterburgis samxatvro akademiis
Tavisufali msmeneli gaxda. axalgazrda, niWier, perspeqtiul mxatvars
did daxmarebas uwevda ilia WavWavaZe. ilias oTaxSi arsebuli
naxatebidan umetesoba gigos Seqmnili iyo. gigo akakisTanac
megobrobda. is iyo mxatvari, romelTanac ilia da akaki pozirebdnen.
gigos orive maTganis portreti aqvs Seqmnili.
1891 wels TbilisSi gabaSvilis pirveli warmatebuli
personaluri gamofena moewyo. 1894 wels, rubos rCeviT, gigo
miunxenis samxatvro akademiis studenti gaxda, Tumca, rogorc misi
werilebidan Cans, miunxenis akademias ar SeeZlo raime axali mieca
iseTi ostatisTvis, rogoric gigo gabaSvili iyo.
did mxatvars ori aTasamde tilo aqvs Sesrulebuli. gabaSvili
muSaobda zeTis saRebavebiT, akvareliT, aqvs kalmiT naxatebic.
namuSevrebis Tematika mravalferovania. gabaSvilma Seqmna qarTuli
kulturis moRvaweTa portretebis mTeli seria. 1897 wels TbilisSi
daaarsa samxatvro studia, 1900 wlidan aswavlida `natifi xelovnebis
wamaxalisebeli kavkasiis sazogadoebis~ xatvis skolaSi. 1901 wels
amave skolis direqtori gaxda. iyo Tbili
sis samxatvro akademiis erTerTi damaarsebeli da pirveli
profesori. mxatvari 1936wels gardaicvala. savaraudod,
komunistebisTvis miuRebeli msoflmxedvelobis gamo is sabWoTa reJimma
imsxverpla. misi saflavi axlaxan vakis sasaflaos uZveles nawilSi
aRmoaCines. dedaqalaqis mTavroba `praimtaimis~ iniciativiT,
gabaSvils didubis an mTawmindis sazogado moRvaweTa panTeonSi
gadaasvenebs~, _ es aris mcire amonaradi gigo gabaSvilis
biografiidan. dRes ki gigo gabaSvili sazogadoebam gaicno rogorc
fotoxelovani.
gigo gabaSvilis erTerTi gamorCeuli naxati `bazari samaryandSi~
niuiorkis qristis auqcionze ramdenime wlis win 1 milion 136 aTas
dolarad gaiyida.
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aprili, 2011, N4 (70)
2
SemogvierTdiT facebook-ze
aq TiToeul Cvengans Tavisi samoqmedo sivrce aqvs, aq TviTon
virCevT vis vemegobroT da vis ara, sasaubro Temis, cxovrebis
stilis, mosawoni Tu armosawoni obieqtebis arCevac, mxolod Cvenzea
damokidebuli, aq yvelafris dizainerebi da mmarTvelebic Cven TviTon
varT. mxolod Cvenzea damokidebuli rogor gamoviyenebT am sivrces,
Cvenive moTxovnilebebis dasakmayofileblad. es internet socialuri
qselia! erTi SexedviT TiTqos virtualuri, Tumca aranakleb
saintereso, emociuri da realuri, vidre TviTon cxovreba.
dRes Tanamedrove teqnologiebi alternatiuli komunikaciisa da
monacemTa gacvlis mraval saSualebas gvTavazobs, Tumca maT Soris
internet socialuri qselebis popularobas vercerTi Seedreba.
socialuri qseli saSualebas gvaZlevs SevqmnaT da ganvaviTaroT
kontenti ise, rogorc Cven gvsurs. socialuri qseli interaqtiuli
vebsaitia, romlis sivrcis Sevseba TviTon momxmarebelTa mier
xorcieldeba. saiti avtomatizirebul socialur garemos warmoadgens,
romelic saSualebas iZleva
momxmarebelma TviTon Seqmnas sakuTari unikaluri profili,
moiwvios megobrebi, gacvalos monacemebi, atvirTos foto, video da
audio failebi, Seqmnas jgufebi garkveuli interesebisa Tu
saqmianobis mixedviT, monawileoba miiRos diskusiebSi da sxv.
dRes yvelaze popularuli da gavrcelebuli aseTi qselebia LinkedIn,
MySpace, Twitter da Facebook. mxolod aRniSnuli qselebis
momxmarebelTa erToblivma raodenobam ukve didi xania miliards
gadaaWarba. aqedan yvelaze meti momxmarebeli ki Facebooks hyavs.
misi auditoria dRes 600 mlnze met momxmarebels Seadgens. maTgan
daaxloebiT 230 mln. saitze yoveldRiurad mobiluri mowyobilobebis
daxmarebiT Sedis. es ki rogorc gamokvlevebma aCvena ZiriTadad
`bleqberis~ aparatebis daxmarebiT xorcieldeba.
TiToeul aRniSnul qsels Tavisi upiratesoba aqvs, Tumca maTgan
yvelaze metad Facebooks gamoarCeven, razec misi gansakuTrebuli
popularobac metyvelebs. amas ramdenime faqtors ukavSireben.
magaliTad, sxva qselebisgan gansxvavebiT, romlebic Tavis droze
ZiriTa
dad saqmiani da megobruli urTierTobebis damyarebis mizniT
Seiqmna, Facebookis Semqmnelebma aqcenti pirvel rigSi adamianis
TviTgamoxatvis moTxovnilebis dakmayofilebasa da misi unikalurobis
ufro metad warmoCenaze gaakeTes. specialistebis azriT, adamianur
moTxovnilebebs Soris erTerT pirvel adgilze swored TviTgamoxatvisa
da `aRiarebis~ moTxovnilebebi dgas.
Facebooki gaxda is internetgaremo, sadac teqnikuri da socialuri
bazis daxmarebiT yvelas SeuZlia martivad Tavisi Tavi `Seqmnas~ da
warmoaCinos. amasTanave TiToeul momxmarebels saSualeba aqvs Tavisi
Semoqmedebis nayofi mravalmilionian auditoriasac gauziaros. garda
amisa Facebookis saitis profiliT sargeblobis saSualeba mraval
enazea SesaZlebeli, maT Sorisaa qarTuli interfeisic. amas isic
daemata, rom Facebookze momxmareblebi TviTon irCeven Tavisi gverdis
misamarTs, maSin roca bevr sxva qselebze momxmareblis gverdze
moxvedra SesaZlebelia, mxolod pirveladi identifikatoris
daxmarebiT.
unikaluri Tvisebebis gamo, Tanamedrove socialuri qselebi, da
kerZod, facebooki mimzidveli gaxda aramarto kerZo pirebisTvis,
aramed msoflios lideri kompaniebisTvisac, romlebic ukanasknel
periodSi qselSi sakmaod aqtiurad erTvebian.
dRes mTels msoflioSi wamyvani brendebis socialuri gverdebi
gansakuTrebul popularobas iZens. qselSi milionobiT momxmarebeli
saubrobs da erTmaneTs azrsa da STabeWdilebas uziarebs ama Tu im
kompaniis, produqtebisa da servisebis Sesaxeb.
specialistebis azriT, kompaniis mier socialur qselSi sakuTari
gverdis Seqmna, pirvel rigSi imis dadasturebaa, rom maT sakuTari
momxmareblebis azri ainteresebT.
kompaniebisTvis socialuri qselebi momxmareblebTan interaqtiuli
komunikaciis erTerTi saukeTeso saSualebaa. kompaniis korporaciuli
internet gverdisgan gansxvavebiT, qselSi urTierTobis ena da forma
ufro martivi da uSualoa. garda amisa oficialuri saiti SesaZloa
internet sivrceSi `Caikargos~, xolo socialuri qselis daxmare
biT kompaniis gverdi uSualod momxmareblebis garemoSia
ganTavsebuli. komunikaciis aseTi forma Tanamedrove kompanias
damatebiT SesaZleblobas aZlevs momxmareblebTan ufro meti informacia
gacvalos da amiT ufro xangrZlivvadiani da myari ormxrivi
urTierTobebi aagos. es socialuri qselebis marTlac rom unikaluri
upiratesobaa.
facebooki kidev erTi sivrcea sadac `Tqveni qseli~ urTierTobisa
da komunikaciis damatebiT saSualebas gTavazobT. imisTvis, rom kidev
ufro axlos viyoT erTmaneTTan SemogvierTdiT facebook.com/geocell
telecommunicationze.
aq Tqven SegiZliaT gaecnoT kompaniis siaxleebs, ixiloT sareklamo
rgolebi da mravali saintereso fotomasala. SesaZlebloba geZlevaT
interaqtiul rejimSi dasvaT kiTxvebi, gaakeToT komentarebi,
gamoxatoT Tqveni survilebi, rCevebi, ideebi, CaebaT diskusiebSi,
SeafasoT da gamoTqvaT sakuTari mosazrebebi.
keTili iyos Tqveni
mobrZaneba jeoselis
facebook-is oficialur gverdze.
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aprili, 2011, N4 (70)
3
jeoselis socialuri proeqti
naTia gogolaSvilis sveti
roca erTerT popularul saitze, kompaniis gverdze dasmul am
saxaliso kiTxvas wavawydi, Cemda uneburad, pasuxis Zebna daviwye.
didi dro ar damWirvebia imisTvis, rom pasuxis Cemeuli versia
momeZebna: ̀ jeosels~ baliSis qveS bevri keTili da Tbili ramerume
aqvs SemonaxulimeTqi, gavifiqre da TavSi gamielva am inovaciuri
socialuri proeqtebis kaleidoskopma, romelic kompanias
ganuxorcielebia.
didi xania internetiT da sxva mediasaSualebebiT Tvalyurs
vadevneb ganviTarebul qveynebSi SezRuduli SesaZleblobebis pirTa
cxovrebas, sociumTan maTi integraciis procesebs da metnaklebad
vxvdebi, rogor unda Semogvqondes am mimarTulebiT siaxleebi, is
emociuri foni, romelic Tan axlavs SezRuduli SesaZleblobebis mqone
pirTa dasaxmareblad gatarebul proeqtebs, male aucileblad gadava
yoveldRiurobaSi da darwmunebuli var, mTeli sazogadoeba ufro met
sargebels miiRebs cxovrebis aseTi wesisgan, vidre dasaxmarebeli
kontingenti. sargebelSi, ra Tqma unda, komerciul mxares ar
vgulisxmob. pirvel rigSi, vgulisxmob sikeTes _ eris gajansaRebis
aucilebel pirobas.
mokrZalebiT minda aRvniSno, rom jeoseli swored is kompaniaa,
romelmac Tamami nabijebi gadadga am gzaze da, rac mTavaria, is
yovelRiurad zrunavs integraciis formebisa da saSualebebis
srulyofaze. sikeTe xom, gulisxmierebis garda, pativiscemasac
gulisxmobs da bewvis xidze siarulsac hgavs. zogierTi saqvelmoqmedo
proeqtis warmomadgenlebi (aq jeosels ar vgulisxmob), romlebic
udavod did saqmes akeTeben, swored midgomis am meore mxares ver
iTvaliswineben. isini ar fiqroben, ra tkivils ayeneben dasaxmarebel
pirs, roca maT saxalxod atireben da alaparakeben, maSin roca aTasi
xerxi da saSualeba arsebobs, sxvam Tqvas igive da simZafrec ar
akldes. frTxilad SerCeuli sityva da termini umtkivneulod unda
davamkvidroT yoveldRiurobaSi da garkveuli drois Semdeg, roca
sazogadoeba marto WirSi ki ara, lxinSi Tanadgomasac SeZlebs,
dRevandeli dRe sain
tereso da saamayo mogonebad gaaxsendeba.
am mogonebas ki jeoselic erqmeva, radgan am kompaniis mier
baliSis qveSidan saTiTaod gamoRebuli proeqtebi is abebia, Cveni
eris gajansaRebas rom Seuwyobs xels. ganviTarebulma qveynebma didi
xania gaacnobieres, rom gacilebiT momgebiania SSm pirTa dasaqmeba
da maTi gadamxdelunarianobis xelSewyoba. materialuri damoukidebloba
integraciis garantiaa.
2006 wels jeoseli iwyebs proeqts `Cven Tqveni gvesmis~, romlis
farglebSic kompania Tavis struqturaSi asaqmebs smenis problemebis
mqone aT adamians da, imis dasamtkiceblad, rom mas namdvilad esmis
maTi, saxelmwifo struqturebsac iyoliebs. maT xom uSualod evalebaT
bevri ram. Tbilisis meriasTan erTad axla mTeli jgufebis daxmarebaze
zrunaven _ xan maTTvis komunikaciis tarifebis gaiafebaze muSaoben,
xan muSaobisTvis aucilebeli garemos Seqmnaze fiqroben.
jeoselis mier ganxorcielebuli msgavsi qmedebebi daimedebis
saSualebas gvaZlevs SezRuduli SesaZleblobebis mqone adamianebs.
swored am imedma miiyvana ani goguaZe kompaniaSi: `vicodi, rom
jeosels msgavsi proeqtebis saintereso gamocdileba ukve hqonda~, _
ambos is erTerT interviuSi. imedma amjeradac gaamarTla. ver
getyviT, `me aniam~ visTvis ufro keTili nayofi gamoiRo _ im
adamianebisTvis, visTvisac problemebi unda moexsnaT, Tu imaTTvis,
vinc ar icodnen kibis gverdiT damontaJebuli pandusis daniSnuleba,
magram Sedegi rom yvelasTvis sasikeToa, amas didi mixvedra ar
sWirdeba.
male am proeqts meorec mohyva. kidev erTxel Securda xeli baliSis
qveS: “gaxdi CemianiT” ufro meti xalxi dainteresda zemoT aRniSnuli
problemebiT, gadailaxa bevri fsiqologiuri barieric. mec momyveba
jeoselis baliSis siTbo. Cemi xmac jeoselis daxmarebiT aRwevs
Tqvenamde. Cven dRes istorias vwerT.
jeoseli baliSze Tavis dadebas ver aswrebs... baliSqveS Senaxuls
ki namdvilad eloliaveba...
dasviT ucnauri SekiTxvebi – gipasuxebT!
10 marts wignis maRazia „santa esperansaSi~ jeoselma moawyo basa
janikaSvilis wignis prezentacia. mwe ralma sazogadoebas gaacno
Tavisi axali romani `omobana~.
basa janikaSvilis
axali romanida am urTierTobis ganmmuxtvelia maTi aTi wlis Svili
giviko, Tavad omis Tema ki aq meorexarisxovania. vfiqrob, es wigni
ufro ojaxzea, vidre omze. ubralod, ruseTsaqarTvelos
wigni 2008 wlis ruseTsaqarTvelos omzea. saxelmwifoTa Soris
SeiaraRebuli konfliqtis fonze daba sionSi dasasveneblad wasuli erTi
Cveulebrivi ojaxic frontis wina xazs emsgavseba, sadac oms
awarmoeben colqmari vera kekeliZe da guram darCia.
`mindoda es ambavi yofiliyo ojaxze, romelSic dramatuli movlenebi
viTardeba. faqtobrivad, es ojaxi omobs
agvistos omi fonad gasdevs wignSi ganviTarebul ambebs,~ _ ase
afasebs Tavis romans avtori.
`santa esperansaSi~ Sekrebil sazogadoebas wignis avtorma
erTgvari konkursi SesTavaza. maT unda moefiqrebinaT `xuTi sityva
omis Sesaxeb~. konkursSi gamarjvebuli mwerlis avtografiani wigniT
dasaCuqrda. stumrebma saCuqrebi jeoselisganac miiRes.
mainc ras malavs
jeoseli
baliSis qveS?!
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aprili, 2011, N4 (70)
44
korespondentebi: arCil xatiaSvili, Tamar dvali naTia
gogolaSvili
dakabadoneba da beWdva: Sps „sezani~stili: ÍÀÍÀ ãÏáÀÒÉÞÄ
ISSN 1512-3049`jeoselis~ korporaciuli komunikaciis
ganyofileba
ÂÀÌÏØÅÄÚÍÄÁÖËÉ ÌÀÓÀËÄÁÉÓ ÂÀÌÏÚÄÍÄÁÉÓ ÀÍ ÝÉÔÉÒÄÁÉÓ ÛÄÌÈáÅÄÅÀÛÉ
ÂÀÆÄÈ „ÃÉÀËÏÂÉ+~-ÉÓ
ÌÉÈÉÈÄÁÀ ÀÖÝÉËÄÁÄËÉÀ.
ÔÄË: 770100, ×ÀØÓÉ: 770104, e-mail: [email protected]
5 aprils `bouling centralSi~ `lovenbraus~ turniri gaimarTa,
romelSic monawileoba sxvadasxva sferos warmomadgenlebma miiRes.
asparezobaSi monawileobdnen: gazeT `24 saaTis~, `rusTavi 2is~,
`imedis~, `regionTVis~, stomatologiuri klinika `bednieri Rimilis~,
radioproeqtis _ `es me var~, `avtoradios~, ragbistebis `borjRalosa~
da “jeoselis” gundebi.
turnirma imdenad xalisian da azartul garemoSi Caiara, rom saerTo
jamSi boulingobiT yvela gundi kmayofili darCa.
asparezobis gamarjvebuli jeoselis gundi gaxda, romlis
SemadgenlobaSi Sediodnen kompaniis TanamSromlebi, duta sxirtlaZe
(gundis kapitani), daTo mizandari da boka nefariZe.
`Tqveni qselis~ gundis yvela TamaSi, garda imisa, rom mimzidveli
sanaxavi aRmoCnda, STambeWdavi angariSiTac mTavrdeboda.
jeoselelebma uproblemod miaRwies finals, sadac `24 saaTis~ gunds
daupirispirdnen. finaluri Sexvedra daZabuli da sanaxaobrivad
saintereso gamodga. es mosalodnelic iyo, radgan turniris udao
favoritad, ukve gamocdili `24 saaTis~ gundi iTvleboda, romelic
boulingSi masme
boulingoba
jeoselis gamarjvebiT
diis turnirebis araerTgzis gamarjvebulia. miuxedavad amisa
`lovenbraus~ turniris finalSi jeoselis boulerebma gamocdil metoqeze
ukeT iTamaSes da asparezobis gamarjvebulis tituli daisakuTres.
turnirze gamarjvebuli gundis garda aseve gamovlinda yvelaze
maRali reitingis mqone xuTi moTamaSec, romelTa Soris jeoselis
gundis wevri daTo mizandaric dasaxelda.
gamarjvebuli gundi organizatorebma `lovenbraus~ ludis kasriT,
`lovenbraus~ ludxanis fasiani vauCeriTa da `boulingcentralis~ ufaso
baraTebiT daasaCuqres.
”Cven ar vRalatobT tradiciebs”TuSeTma _ saqarTvelos am
uZvelesma mTianma regionma dRemde Semoinaxa Zveli kulturis
mdidari tradiciebi. TuSuri fardagi gamorCeulia Tavisi feriT,
ornamentiTa da xarisxiT. lili murTazaSvili erTerTi imaTgania, vinc
daviwyebis piras myofi TuSeTis mravalsaukunovani tradicia
gaacocxla.
2006 wels, rodesac telekompania “rusTavi 2”is eTerSi gavida
gadacema “idea, fuli da erTi Sansi”, qalbatonma lilim swored es
Sansi gamoiyena. misi proeqti kompania jeoselis generalurma
direqtorma osman Turanma daafinansa. 2006 wlidan jeoselis
TanadgomiT lili murTazaSvilma TuSuri kultura da biznesi erTmaneTs
SeuTavsa, daasaqma adamianebi da warmoeba gaafarTova.
2006 wlidan dRemde jeoselis daxmarebiT ramdenime festivali
gaimarTa: “Tu
Suri fardagi”, “firosmanis ferebi”, “TuSuri fardagis kvaldakval”
da a.S. aprilSi sagamofeno centr “eqspo jorjiaSi” gamarTul turizmis
gamofenaze lili murTazaSvilma sakuTari fardagebis stendi
waradgina.
lili murTazaSvili: “Cven ar vRalatobT tradiciebs” zustad
Seesabameba Cems proeqts, romelic amave kompaniis daxmarebiT
ganvaxorciele. sanam anbans viswavlidi, CeCva da darTva viswavle.
dRes ukve Cemi saxelosnomuzeumi maqvs, sadac Tavdapirvelad Svidi
qali vmuSaobdiT, dRes ki 70ze meti varT. mindoda, tradiciuli,
TuSuri fardagis ornamenti aRmedgina da es dargi ganmeviTarebina.
mixaria, rom turistebis nakadi ar wydeba. iseTi gamofena, romelic
aprilSi “eqspo jorjiaSi” moewyo, swored turizmis ganviTarebas
uwyobs xels. am gamofenaze “jeoselis” wyalo
biT movxvdi, risTvisac kidev erTxel did madlobas vuxdi
kompanias.
didi xnis win germanelma profesorma egerma imogzaura
saqarTveloSi. Semdeg dawera monografia, romelSic wers, rom TuSuri
matyli erTaderTia mTel msoflioSi, romelic RruReroiania da 20ze
met
daavadebas kurnavs, siTbosicives idealurad aregulirebs.
saRebavebad mcenareebs viyenebT. 50ze meti bunebrivi saRebavi
gvaqvs. Cems sawarmoSi, ZiriTadad, firosmanis ferebi gvaqvs.
firosmani Svid ZiriTad fers iyenebda. Semdeg tonaluri SexamebiT
qmnida sxva ferebs. ZiriTadad viyenebT
Savs, yavisfers, TeTrs, lurjs da muq wiTels. matylis da, kerZod,
TuSuri matylis gansakuTrebuli Tvisebebi cnobilia.
Cems ojaxSi yovelwliurad tardeba saxalxo festivali. maxsovs,
bavSvobaSi saCeCelisa da sarTavis xmaze meZineboda. viRviZebdi da
isev is xma ismoda. deda da bebia mudam Sromobdnen. daamTavrebda
bebia qsovas da ityoda, mziT gaecviToso. sul erTia, visTvis qsovda
_ keTili survilebi yvelasTvis emeteboda.
Cemi mizania TuSuri fardagis popularizacia. amaSi ki jeoseli
mexmareba. es aris kompania, romelic xels uwyobs tradiciebis
gagrZelebas. TuSi mecxvareebisTvis yvelaze didi problema
komunikaciebis arqona iyo. es problemac jeoselma mogvigvara. ase
rom, TuSeTisTvis jeoseli yvelaze gamorCeuli da qvelmoqmedi
kompaniaa.”