Udyogprerana food logistics cold chain complete 12

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Editorial

UDYOGPRERANA March-April-May-2013II

Dear Readers and Stake Holders,

Udyogprerana is wishing you season's Greetings!

Today we are launching the Special Issue Second in series Post Harvest

Processing and Management sector- Cold Chain and Logistics. We are

thankful for the feed back and support given by you to our Post Harvest

Technology Issue.

Wastage of perishable agro commodities i.e. vegetables and fruits is a

big challenge for us. Cold Chain with modern logistics practices should the

most effective solution. The Indian agricultural sector is witnessing a major

shift from traditional farming to horticulture, meat and poultry and dairy

products, all of which are perishables. The demand for fresh and processed

fruits and vegetables is increasing as urban populations rise and consumption

habits change. Due to this increase in demand, diversification and value

addition are the key words in the Indian agriculture today. These changes along

with the emergence of an organized retail food sector spurred by changes to

Foreign Direct Investment laws are creating opportunities in the domestic food

industry, which includes the cold chain sector. As a result of the Government of

India's new focus on food preservation, the cold storage sector is undergoing a

major metamorphosis.

A cold chain is a temperature controlled supply chain which is used to

extend and ensure the shelf life of products such as fresh agricultural produce,

seafood, frozen food, chemicals and pharmaceutical drugs. The important

divisions of cold chain are Storage, Transportation, distribution and

traceability of the cargo.th

Cold Chain development in India is the top priority agenda in 12 Five

year plan. The concept is designed in terms of End to end Value Chain. The

investment in cold chain at this moment is very negligible in India. But due to

the government initiatives like improvement in APMC act, FDI in Retail supply

chain sector should attract huge investments in this sector in future. The union

budget is declared only two days before is also supporting Agri and post Harvest

Sector. So we wel- come the initiatives taken by our Hon. Finance Minister.

Overall the union budget is supporting to SME sector. Also this is supporting to

middle class which is the main customer for Processed Food Sector.

The Global Agri Processing Scenario is little bit complex and observing

some slow down in retail sector but for perishable agro commodity and

Processed Food Sector showing promising growth. Indian agripreneurs should

study the situation carefully and design the business plan. This will result good

business initiatives. The new financial year will start soon. Post Harvest

Processing and Management sector is showing good opportunities for

investment. So don't miss the opportunities!

- Atul Mardikar -

Editor

22

2013- 2014 2013- 2014 8, 8, +E +E 22 100/-100/- th ndQuarterly - March-April-May-2013, Year- 8 , Issue 2 , Value- 100/-

,

M. 9822532801 /9270233291, 9270233291

Address For Correspondence

Prajakta Technology Pvt. Ltd.154, Mandar Complex, 1st Floor,

Goldfinch Peth, Solapur.

Ph. No. 0217-2728547

Comming Isuue-

Valu Added - Food Processing

For Advertisements & Write Ups

Contacts -

Cell- 9822532801/9270233291

, [email protected]

M - 9850272067, 9225549642, 9225549642 , 9225549642

Ph - 020-24390221- 020-24390221 - 020-24390221

UDYOGPRERANA March-April-May-2013II

44 UDYOGPRERANA March-April-May-2013II

55UDYOGPRERANA March-April-May-2013II

Snowman

1717UDYOGPRERANA March-Arpil-May-2013II

Value Added Services (Blast Freezing,

Sorting, Grading, Packing, Labelling etc)

We meet all safety and quality

standards and cater to an entire spectrum

of segments as given above.viz: Fruits&

Vegetables, Dairy products, Chocolates,

Ready to Eat, Meat & Poultry, Retail and

Food Products (processed & raw),

Pharmaceuticals, Chemicals, Agricultural

and Industrial. Snowman Logistics

Limited, being an expert in managing

coldsupply chain, could provide innovative

s o l u t i o n s e s p e c i a l l y w e a v e d

andcustomized for any industry. We at

Snowman understand the highlysensitive

nature of perishable supply chain and the

high degree ofhygiene and safety which

needs to be maintained. Our quality

standards,state-of-the-art infrastructure,

efficient inventory management, quick

andsafe movement stood as pillars of

growth and success for this industry.

We could gauge the accurate

requirement of the industry andstarted

providing refr igerated transport .

We keep upgrading our technology

and keep on innovating new and efficient

ways. We leap ahead and set up

benchmarks for the cold chain industry.

Also, we take continuous feedback from

our customers to add value to our services.

We take strict care of quality and abide by

all food standards.

However, we at Snowman Logistics

Limited (SLL) have been steadfast to fight

with challenges and have developed

systems that lead to efficient distribution.

We provide a bundle of value added

services to keep the food products fresh.

We provide blast freezing, packing,

sorting, bulk breaking, gift packing

services, kitting, stuffing, de-stuffing etc.

We also keep a record of the temperature

with the help of data loggers.

Keeping track of temperature and

position of the vehicle used for

transportation or distribution plays a

critical role for perishables. Data loggers

keep a record of the temperature and our

Global Positioning System (GPS) installed

in our vehicles give an accurate data about

their position. These systems prepare us

for any emergencies and give us an edge to

control the whole chain from Source to

Stores.

Our state-of-the-art warehouses

are ISO 22000 and 14001 certified, have

G+4 racking system and are FSSA

approved which ensure the quality of

storage.

Maintaining First Expiry First Out

(FEFO) is crucial as a part of inventory

management system for perishables. At

SLL, we ensure strict FEFO and quality

compliance.

Last mile distribution and reach to

each and every part of the country

completes the perishable food chain. Our

reach to more than 100 cities with 4400+

Modern Retail Stores (MTOs) makes the

extensive reach possible.

Our PAN India network with

warehouses in 17 locations, robust fleet of

GPS and data logger installed 150+

vehicles and strong distribution network

helps us create benchmark in operating

the perishable supply chain.

Our customized solutions and

grasp of the industry enables us to provide

one stop solution to any Indian /foreign


player who wants to enter and establish a

complete supply chain. We take up

greenfield projects and work on Built to

Operate model to serve the customer at

the best level.

Snowman is expanding at a huge

pace and at present we have 36,000 pallet

capacity and we plan to double up our

capacity by end of this year. Also, we are

tapping potential in tier 2 cities like Surat

and Chandigarh. We are also expanding at

our existing locations in Pune, Mumbai,

Kolkata, Hyderabad and Ballabgarh.

Hence, we provide nation-wide single

window solution for our customers.

Our aim is always to Keep India

Healthy & Fresh.

Commin

g Issue

Value Added - Food Processing

June - July - August - 2013


Introduction

Apples have appeared in the

legends of our past. The first trees to

produce sweet, flavourful apples similar to

those we enjoy today, were located many

thousands of years ago near the modern

city of Alma-Ata, Kazakhstan. The Greeks

were growing several varieties of apples by

the late 300's BC, and the ancient Romans

also grew and loved the fruit. Researchers

have even found the charred remains of

apples at a Stone Age village in

Switzerland. European settlers brought

apple seeds and trees with them to the New

World.

The leading apple growing country

in the world is China, producing about

41% of the world's apples, followed by the

United States (7.5 %), Turkey, France,

Poland, Italy, Germany, Argentina, Japan,

Chile and India. The largest exporters of

this wonder fruit are China, Chile, Italy,

France, New Zealand and United States

where as the major importing countries

a re Russ ia , Germany , UK and

Netherlands. The apples produced from

India are exported to countries like

Bangladesh, Bahrain, Kuwait, Sri Lanka,

Maldives, Malaysia and Saudi Arabia. In

India the main apple growing areas are

parts of Himachal Pradesh, J&K,

Uttaranchal and some regions of eastern

hilly states.

Apples are generally the most

expensive of India's major domestically

produced fruits in most regions and

Apple: A Wonder Fruit of Temperate Regions

seasons. India's share in the total world

apple production is merely 2.05 per cent

out of which only around 1.6% of the

country's production gets exported. Indian

apple production averaged nearly 1.4

million tons, making it the sixth largest

apple producer in the world. Its area is

estimated to be the second largest in the

world, while its average yield, about 5.9

tons per hectare, is the lowest of the major

wor ld producers . Product ion is

concentrated in a few regions of northern

India where the climate suits production of

temperate zone crops, such as apples.

Henceforth we can say that this wonder

fruit has a lot of potential in domestic as

well as international market.

Agro-climatic requirements for apple

cultivation

In India apple is the most important

temperate fruit crop of the North Western

Indian Himalayan region. The commercial

cultivation of apple is confined to J&K,

H.P. and Uttaranchal. At present,

Himachal Pradesh is one of India's major

apple-producing regions (4.00 lakh tonnes

of apples annually), with over 90 per cent

of the produce sold in the domestic

markets. Shimla, Kullu, Mandi, Lahaul

and Spiti, Kinnaur and Chamba districts

are the major hubs of apple production.

The apple cultivar 'Ambri', is considered to

be indigenous to Kashmir and had been

grown long before Western introductions.

In more recent times improved spur types

and standard color mutants with 20-50%

higher yield potential are favored. Dry

Dr. Nartaj Singh and Dr. R.S. Sudan

Manager- (Food & Agri.) TV SD South Asia,

New Delhi

Scientist, AICRP (Maize), SKUAST-J,

Udhampur (J&K)


temperate areas are the most suitable for

apple cultivation. The fruits produced in

these areas are of high quality with high

sugar content and long shelf life. The

apple crop can be consumed as fresh and

also processed into apple products, such

as apple juice, apple juice concentrate,

cider, apple jam, apple sauce and canned

apple slices.

Soils having loam or clay loam

texture are most suitable for apple

cultivation. Apple trees should be grown

in soils having good drainage and

aeration. Slightly acidic soils with pH

values of 6.0-6.5 are ideal. The apple

var i e t i es shou ld have c l imat i c

adaptability, attractive fruit size, shape,

colour, good-dessert quality, long shelf

life, resistance to diseases and pests and

tolerance to drought conditions. The fruits

of Ambri are highly attractive with a long

shelf life. The recommended apple

varieties in J&K are as follows:

Recommended Apple Varieties In J&k

Varieties

Irish Peach, Benoni

Queens Apple,Coxs Oragne

Pippin*, Jonathan*, Red Gold*,

American Mother, Rome

Beauty, Razakwar, Scarlet

Siberian

Golden Delicious*, Red

Delicious, Lal Ambri, King

Pippin, Kerry Pippin, Sunhari

Chamura, Ambri Baldwin,

Yellow Newton*, White Dotted

Red, American Apirouge

Seasons

Early

Mid

Late

* Pollinizer

These days a shift has been

observed from Delicious to improved spur

type and standard colour mutants. Some

promising spur type and standard colour

mutants are listed below:

Spur

Type

Colour

Mutants

Well Spur, Red Spur,

Starkrimson, Oregon Spur-II,

Red Chief, Hardi Spur, Silver

Spur, Millers Sturdy Spur

Top Red, Vance Delicious,

Skyline Supreme, Hardiman,

Bright-n-Early

The apple fruits continue their

metabolic processes even after harvesting.

The maturity of fruits does not coincide

with ripening. The fruits usually do not

attain fully ripe edible quality on the tree

while harvesting. The fruits should be

harvested at proper picking maturity to

proper edible quality at ripening. On the

basis of appearance and quality apple is

graded into three grades viz. AAA, AA and

A; A, B and C; or extra fancy, fancy class I

and fancy class II. and than packed in

wooden boxes. Each box usually carry

about 10 kg or 20 kg fruits. The fruits are

packed by lining the inside of box with

newspaper, sheets and keeping margins

for over hanging the flaps. The

recommended storage temperature for

0 0

apple is 1.1 C to 0 C which is about 0.8-

0

1.8 C above the average freezing point of

most apple varieties. The relative humidity

of 85-90 % should be maintained in the

cold storage. Most apple varieties can be

stored for 4-8 months after harvesting.

Apple varieties that ripen during late

summer are generally of poor quality for

storage. Varieties that ripen in late

autumn may be stored for as long as one

year, however. For long holding,

temperatures only slightly above the

freezing point of the fruit are generally

desirable. Apples may also be stored in

inert gases or in controlled atmospheres.


Ambri variety has the longest storage life.

Nutritive, Health and Cosmetic benefits of

Apples

The apple is a highly nutritive food.

It contains minerals (iron and potassium)

and vitamins (Vitamin C, Beta-Carotene)

in abundance. The food value of the apple

is chiefly constituted by its contents of

sugar which ranges from 9 to 51 per cent.

Of this, fruit sugar constitutes 60 per cent

and glucose 25 pet cent and cane sugar

accounts only 15 per cent.

Apples do not contain any

cholesterol and are a good source of fiber,

the fiber content helps reducing

cholesterol levels in the body. The skin of

apple should not be discarded when taking

it in raw form as the skin and the flesh just

below it contain more vitamin C than the

inner flesh. The vitamin content decreases

gradually towards the center of the fruit.

The skin also contains five times more

vitamin A than the flesh.

Iron contained in the apple helps in

formation of blood. Raw apples are good for

constipation. Apples have very high

mineral contents, Pectins, Malic acids

which are good in normalizing the

intestines. Apple is the main fruit

suggested as good diet by all pathys.

On the basis of their colour and

special health promoting properties Apples

are classified as Yellow, Green and Red

Apples.

I. Green Apples: Good for strong bones

and teeth, aids in vision, anti cancer

properties.

II. Yellow Apples: Good for heart and

immune system, reduce risk of some

cancers.

III. Red Apples: Good for heart, Memory

function, lower risk of some cancers and to

maintain urinary tract health.

Cosmetic benefits: Application of apple

pulp on the face cures and improves acne.

It also helps to reduces strain of the eyes.

Paste made up apple leaves and used as

shampoo cures dandruff, prevents hair

fall and promotes hair growth.

Value Addition and Apple Processing:

Increasing health awareness

creates lot of opportunities for apple and

apple processing. As Indian apples are

tropical apples hence having more aroma.

Foodpreneurs can make this as USP for

their products. Major Products and

processing of apple involves

1. Basic Pack House activity.

2. Apple Juice Making study the growth of

Himachal Pradesh Agro Processing

Corporation's success story. Also study

the market share and potential for appy.

3. Apple juice powder by spray drying.

Growing demand as a flaovour and

Nutraceutical and Cosmaceutical market.

4. Dehydrated apple cubes and chunks

and granules. FMCG and RTE/RTC

ingredient.

5. Canned apple.

6. Frozen apple slices.

You can study the export potential

from DGFT and APEDA's figures.

Existing Cold Storages in J&K,

Himachal And NCR are normally for

Apples. Cold chain investment for apple is

already in progress in India.

Prajakta Technology is offering

Technology for Apple Processing.

Contact : [email protected]


Table 1:

Relative Storage Potential Of Selected Fruits & Vegetables

When Stored Under Recommended Temperature,

Relative Humidity & C. A. Conditions.

Vegetables / Fruits

Almonds, Walnuts, Pistachios, Cashew

Nuts, Dries Fruits & Dried Vegetables

Apples, Europen Pears, Carrots, Garlic,

Ginger, Pungent Onions, Late Crop

Potatoes

Asian Pears, Pomegranates, Kiwifruit,

Cabbages & Oriental Radishes.

Bananas, Mangoes, Grapes (no So2),

Lychees, Cherries, Plums, Sweet Limes,

Lemons, Coconuts, Cauliflower, Parsley,

Radish, Sweet Onions, Pumpkins

Papayas, Mandarin Oranges, Guava,

Watermelon, Sapotas, Apricots, Berries,

Cantaloupes & Other Melons, Peaches,

Nectarines, Green Beans, Bitter Melon,

Spinach, Cool Season Leafy Crops,

Cucumber, Lettuce, Green Onions,

Capsicum, Chilly Peppers, Early Crop

Potatoes, Mature-green Tomatoes

Baby Corn, Brinjal, Fresh Herbs, Hot Season

Leafy Crops, Mushrooms, Okra, Green Peas,

Ripe Tomatoes

Maximum

Storage

More Than 12

Months

6 To 12 Months

3 To 6 Months

1 To 3 Months

Less Than 1 Month

About 1 Week

Ref - NHB


The Vision of the Company is to

provide Multi Modal Logistics to the trade

and support Indian Economy in reducing

logistics cost.

The Mission of the Company is to

provide quality storage facility at transit

nodes, maximize the use of Railways

assets; bring economy of scales for

customers, Railways and CRWC.

About CRWC

Central Railside Warehouse

Company Limited (CRWC) is registered

under Company Act 1956. It is a Public

Sector Undertaking (PSU) under the

Ministry of Consumer Affairs, Department

of Food and Public Distribution and was

incorporated after an agreement signed

with Indian Railways.

It is an ISO certified company. It has

grown steadily with compounded annual

growth rate of over 20% established

Warehouses capacity of over 3 Lakh

Metric Tonnes and handled over 8 Million

Tonnes of Cargo in 2011-12. It is profit

making & dividend paying Company. The

authorized capital & paid up capital are Rs.

150.00 crore & Rs. 40.56 crore,

respectively.

It's the meticulous manner of our

growth that has kept pace with Nation's

growth by providing logistics support by

integrating Rail-Road movement. Growth

in value added services in a seamless

supply chain system under a unified

single stop solution to attain its avowed

corporate objective of planning,

developing & providing cost effective

services and upgrade logistics skills to

keep pace with the demand of the trade

and its valued customers, alongwith

nation 's lifeline Indian Railways.

The Company develops designs,

constructs and operates Railside

Warehouses for handling full train load of

Food Grains, Fertilizers, Sugar, Salt,

Cement etc. These Warehouses have been

developed alongwith related facilities for

roundtheclock operation in railways

goods-shed. CRWC are presently

operating 18 Terminals (RWC) across the

country namely i.e

Korrukupet (Chennai), Koodal Nagar

(Madura i ) , Mysore , Wh i t e f i e ld

(Bangalore),

Sanathnagar (Hyderabad), Dehri-on-

Sone, Alam Nagar (Lucknow), Yamuna

Bridge (Agra),

Roza, Dankuni (Kolkatta), Kandla, Nasik

Road, Hatia (Ranchi)

Badnera (Amrawati), Saswad Road

(Pune), Shakurbasti (Delhi), Nishatpura

(Bhopal), & Ghaziabad.

Salient Features

18 operating terminals

Mr. Vinod Asthana

Managing Director / CRWC

Central Railside Warehouse Company

Limited - A Step Ahead By Indian

Railways

Central Railside Warehouse Company Limited (CRWC)

is registered under Company Act 1956. It is a Public

Sector Undertaking (PSU) under the Ministry of

Consumer Affairs Department of Food and Public

Distribution

The News Items & Information Published

here in have been collected from various

sources, which are considered to be

reliable. While every care has been

taken for authenticity of the material

published UDYOGPRERANA accepts no

responsibility or accuracy of such

items.


The Vision of the Company is to

provide Multi Modal Logistics to the trade

and support Indian Economy in reducing

logistics cost.

The Mission of the Company is to

provide quality storage facility at transit

nodes, maximize the use of Railways

assets; bring economy of scales for

customers, Railways and CRWC.

About CRWC

Central Railside Warehouse

Company Limited (CRWC) is registered

under Company Act 1956. It is a Public

Sector Undertaking (PSU) under the

Ministry of Consumer Affairs, Department

of Food and Public Distribution and was

incorporated after an agreement signed

with Indian Railways.

It is an ISO certified company. It

has grown steadily with compounded

annual growth rate of over 20%

established Warehouses capacity of over

3 Lakh Metric Tonnes and handled over 8

Million Tonnes of Cargo in 2011-12. It is

profit making & dividend paying

Company. The authorized capital & paid

up capital are Rs. 150.00 crore & Rs.

40.56 crore, respectively.

It's the meticulous manner of our

growth that has kept pace with Nation's

growth by providing logistics support by

integrating Rail-Road movement. Growth

in value added services in a seamless

supply chain system under a unified

single stop solution to attain its avowed

corporate objective of planning,

developing & providing cost effective

services and upgrade logistics skills to

keep pace with the demand of the trade

and its valued customers, alongwith

nation 's lifeline Indian Railways.

The Company develops designs,

constructs and operates Railside

Warehouses for handling full train load of

Food Grains, Fertilizers, Sugar, Salt,

Cement etc. These Warehouses have been

developed alongwith related facilities for

roundtheclock operation in railways

goods-shed. CRWC are presently operating

18 Terminals (RWC) across the country

namely i.e

Korrukupet (Chennai), Koodal Nagar

( M a d u r a i ) , M y s o r e , W h i t e f i e l d

(Bangalore),

Sanathnagar (Hyderabad), Dehri-on-

Sone, Alam Nagar (Lucknow), Yamuna

Bridge (Agra),

Roza, Dankuni (Kolkatta), Kandla, Nasik

Road, Hatia (Ranchi)

Badnera (Amrawati), Saswad Road

(Pune), Shakurbasti (Delhi), Nishatpura

(Bhopal), & Ghaziabad.

Salient Features

18 operating terminals

Capacity over 3 lakh MT.

Cargo handled over 10 Million MT.

Four new terminals coming up at Cochin,

Malda, Gauhati & Gandhidham

Logistics Parks/Hubs

Warehouses - customized and bonded

Is Preparing the database of

Turn Key Project Machinery

Manufacturers. Prajakta Invites

all technnical and commercial

details to enroll the company

details in our database.

This is a free facility the

e n q u i r i e s r e c e ive d t o o u r

consultancy Cell will diverted to

the enrolled Firms.

Contact : 9822532801

Prajakta Technology Pvt. Ltd.Prajakta Technology Pvt. Ltd.

E-mail- [email protected]


The Ministry of Food Processing Industries (MoFPI) has approved 28 cold chain projects

worth Rs. 618.88 crore, according to a statement issued by the Minister of State for food

Processing Industries, Dr Charan Das Mahant.

The MoFPI implements the scheme of integrated cold chain, value addition and

preservation Infrastructure. It also provides financial assistance in the form of grant-in-aid at

50% of the total cost of plant and machinery and technical civil works in general areas, and at

75% of the total cost of plant and machinery and technical civil works in difficult areas including

north-eastern states subject to a maximum of Rs. 10 crore for strengthening and value addition

of the cold chain infrastructure.

Other government organisations like National Horticulture Mission (NHM), National

Horticulture Board (NHB), Agricultural and Processed Food Products Export Development

Authority (APEDA), National Cooperative Development Corporation (NCDC) and state

governments also provide assistance for cold storages. The schemes of the ministry and other

organisations are being implemented in the country.

After identification of Creation and Management of Cold Chain Infrastructure for

agriculture as a thrust area by the prime minister, the Planning Commission has constituted a

committee under Saumitra Chaudhuri. This committee has made a number of

recommendations for augmenting the facilities of cold chain and cold storages in the country.

The ministry has already initiated actions on various short-term, mid-term and long-

term recommendations of the committee. In order to oversee the implementation of policies and

programmes for cold chain infrastructure, an inter Ministerial Group (IMG) was constituted

under the chairmanship of the secretary, Ministry of Agriculture. Source - Images Franchise

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Govt Approves 28 Cold Chain Projects Worth Rs. 618.88cr.


Countdown to drinktec 2013: The

"World's Leading Trade Fair for the

Beverage and Liquid Food Industry" takes

place in Munich from September 16 to 20,

2013. Here, around 1,500 exhibitors from

approximately 70 countries will be

showcasing products and solutions

across the entire spectrum of beverage

and liquid food technology packaging and

marketing ideas included. Around 60

percent of the exhibiting companies come

from outside Germany few other events

organized by Messe Mnchen are so

international in character, in terms of

both exhibitor and visitor numbers.

Demand for exhibition space is

correspondingly high. A good 90 percent

of the available space is already booked.

drinktec 2013 is expected to attract

around 60,000 trade visitors from all over

the globe.

The Right Solution For Every Problem And

Every Business

"Processing + Filling + Packaging +

Marketing" the new subtitle for drinktec

says it all. More than just a technology

showcase, this event covers everything of

importance to the beverage and liquid food

sector worldwide, says Exhibition Group

Director, Petra Westphal: "It is just as

much about raw materials as it is about

filling processes, for example, and

packaging and marketing also play an

important part.

" As well as its function as a

technology and innovations platform,

drinktec is also a gigantic ideas and

Innovations And Ideas For The Beverage

And Liquid Food Industry

Press Release

information forum, a meeting place for

exchanging views and for communication.

It is this mix which attracts trade visitors

from all areas of the companies to come to

this big "family gathering" in Munich.

Global beverages, food and retailing

groups are represented here as well as

smaller, regionally focused breweries.

Main Themes? Sustainability

As in all other sectors of industry,

sustainability is a mega theme in the

beverages world, too. Innovative process

technology, such as will be on show at

drinktec 2013, aims at reducing

consumption of energy and water, and

thereby at increasing overall cost-

efficiency. In packaging, too, the emphasis

is on efficient use of resources, specifically

in terms of reducing material thicknesses.

Further overarching themes at drinktec

2013, reflected at the booths of almost all

the exhibitors, are the flexibility of plant

and equipment, hygienic design and

quality control.

Focus On Soft Drinks

Few segments in the beverages

sector have expanded so dynamically as

soft drinks. These beverages are

particularly subject to consumer trends.

Each year there are a vast number of

innovations and product introductions in

this area. What this means for the

technology is that it has to be able to adapt

quickly to the changing equipments. In

packaging in particular, flexibility is very

much in demand.

At drinktec, too, technologies,

To be Continue on Page - 30


packaging solutions and raw materials for

soft drinks have been advancing for years.

Around two-thirds of the exhibitors lining

up for September 2013 will be showcasing

specific technologies for the manufacture,

filling and packaging of water, juices and

soft drinks.

Focus on beer

With or without alcohol, beer or soft

drinks the divisions are becoming less

and less distinct beverage mixtures are

very popular around the world, and often

manufacturers of soft drinks are also

engaged in beer production, and vice

versa. In addition beer consumption is

expanding fast in the booming markets

such as Asia and Africa. And in the

saturated western markets, specialty

breweries are attracting much attention.

For the exhibitors at drinktec, therefore,

beer manufacturers are of virtually the

same importance as manufacturers of soft

drinks. Around two-thirds of them will be

offering solutions for breweries of all sizes,

and here, too, drinktec 2013 is set to fulfill

all their requirements. Showcased at

drinktec will be the entire repertoire of

cross-segment process technology for beer

and malt.

Focus on liquid food

Technologies for liquid food, in

particular for milk and milk-based

products, have grown in significance over

recent years at drinktec. The reason is that

in this area, too, there is an ever more

diverse mix within the markets

themselves. More and more beverages are

being produced that are a mix of milk and

fruit juices or alcohol, and 4 vice versa.

The exhibitors at drinktec have reacted to

these developments and now almost half

of them are offering corresponding

technology for milk processing. As

compared to the last drinktec, this section

at the show has expanded by around ten

percent.

Technology meets marketing

One factor which also plays an

important role in the success of a product

is clever sales ideas, in other words, the

right marketing. Brand managers are

increasingly important as decision-

makers, for in the end the aim is to sell the

product. Taste, color, packaging, labeling

whether all these aspects amount to a

product that sells well, depends on the

process technology used, the raw

materials and the ingredients. drinktec is

therefore a must not only for technology

experts, but also for marketing

professionals. Because it showcases

everything that is needed to turn a product

into a brand: ingredients, packaging

solutions, labeling ideas and not least

promotion materials. At drinktec (where

else?) professionals from the technical and

marketing sides come together to

exchange ideas.

A tour of drinktec 2013 is a great

opportunity for creative minds from the

marketing departments of beverage and

liquid food manufacturers to gather

important inspiration. In the "World of

Labels" section they can find out all about

the latest trends and designs in packaging,

labeling and advertising.

Drinktec is the unique opportunity for

investors, processors, marketing

companies and other stake holders to

study and observe the today's global drink

industry and future scope and prospectus.

Continued Page from 28


Refrigeration Technology From The Desk of

Federation of Cold Chain Sotrage Association

of India

M. S. President

Mr. Mahendra Swarup

1. Refrigeration Technology Preservation by

low Temperature.

Refrigeration Technology is at

advanced storage in India. Latest

technologies are available in India and are

being used by various types of cold

storages.

Predominently Cold Storages are

based on the preservation of potato. Cold

storages which were installed before the

year 2000 adopted old technology but

during recent years all type of cold storages

have started the latest technology which is

very easily available in India. Various

Indian Machinery Manufacturers are

manufacturing machines covering the

requirement of latest technology. Almost

all necessary components for the

construction of cold storages are available

in India.

During these days low temperature

preservation is also getting popular.

Previously it was used only for the

preservation of meat and fish or in smaller

number by dairies in preservation of milk.

In low temperature preservation

temperature of cold storage goes below

minus 0 to minus 40 degrees centigrade.

Very low temperature storage is used for

preservation of medicines and other

associated medical requirements.

Preservation of cut fruites, vegetables,

milk, ice cream etc. are other products for

low temperature storage.

Low temperature storage is also

used for long term storage of peas, carrots,

fruit juices and pulp.

Low temperature preservation if

gaining ground in India and should be

very popular in the coming future but the

pace at which it should grow is not gaining

ground.

2. Agri / Horti / Food Business and Cold

Chain.

Cold Chain is helping these

businesses in a big way. First of all cold

storages are used for the preservation of

potato seed. Seed potato was not availale

in India before the advent of cold storage

industry which came into line of progress

during Fifties. At present almost all agri-

products are stored in cold storages,

including big quantity of potatoes, carrots,

pulses, rice and wheat seeds etc. As far as

the Horti products are concerned, fish and

meat are stored in good quantities. India

has become leading exporter to middle-

East countries for the export of buffalo

meat because of cold storages only. Eggs,

all spices, fruits like oranges and apples

with other citrus fruits are stored in cold

storages.

In food business, ice cream, khoya,

jiggery, rab are other food products which

are stored. During these days a new line

of storage of fresh flowers is coming up.

Although fresh flowers arenot stored for a

longer period but do help the retailers to

Predominently Cold Storages are based on the preservation of

potato. Cold storages which were installed before the year 2000

adopted old technology but during recent years all type of cold

storages have started the latest technology which is very easily

available in India.


keep them for 2/3 days and balance the

market requirement.

Growing of mushrooms in cold

storages is also coming up fast.

Number of cold storages are doing

the job of ripening of banana.

Engergy Savings in Cold Chain

Electricity is the main raw material

for cold storages which is getting costlier

day by day. Cold storages are

emphasizing on the use of latest

technology for saving energy. During last

10 to 15 years there has been a big change

in the use of machinery and insulating

material. As fas as machinery is

concerned, cold storages have started

u s i n g h i g h - s p e e d m a c h i n e s .

Synchronized electric motors, use of

capacitors for power factor, improved

version of Expansion Coils such as use of

Fin/Bunker Coils or use of Units.

Atmospheric condensers are also being

replaced by Shell and Tube Type or Fin

Type Condensors.

Control of proper humidity and

Carbondioxide within the cold storage

chambers is also reducing the running of

machines for cooling.

Insulation is the most important part

for any type of cold storage which now is

most cared for. Use of puf panels over

thermocole is becoming quite common.

Method of using the insulation within the

chambers is also an important factor

which is now being observed very closely

by the help of experts.

Refrigeration experts also guide the

control of air circulation within the cold

storage chamber, ammonia circulation

within the machines and water circulation

in the condensing units.

Contact Details

Manufacturer of "Swosti" Multi-purpose Low cost

Post Harvest Equipments

Paddy dehushking

Paddy & Mustard thresher

Animal & Poultry feed Grinder

Water suction pump

Sugarcane Juice Extractor

Electric Power Generator upto 3.0 KVA

Applications Available Applications Available

LUIT-VALLEY AGRO MACHINERY, KOLKOTA .

Email : [email protected], Mob: 9435040093.


Pune, January 19, 2013: HRS Process

Systems Ltd. (HRS PSL), part of HRS

Group, UK one of India's leading heat

transfer specialist participated in the

largest world- class event in Indian

chemical industry, Chemtech which was

held in Mumbai from January 15 18,

2013.

HRS PSL showcased a wide range of

innovative products during this event like:

HRS Hot Water Generation Systems based

on ECOFLUX* Corrugated Tube Heat

Exchangers (CTHE) and Plate Heat

Exchangers (PHE), which have a prime

application in chemical and pharma as

well as HVAC, hotel, textile food and

brewery industries. HRS heat transfer

innovations are the preferred choice of

major chemical process companies in key

applications such as condensers, vent

condensers, reboilers, water coolers,

heaters, oil coolers, heat recovery units

etc.HRS PSL has expertise in Exotic

Materials; like Alloy 20, Haste alloy,

Titanium and Nickel alloy based on special

applications used in chemical and pharma

processing.

'Chem Tech is a good platform to

reach a wider segment of our target

audience. This expo allowed us to share

valuable information about our cost

effective heat transfer solutions. HRS is an

innovative technology driven company that

focuses not just on heat exchanger

fabrication but on application engineering

HRS PSL showcases a range of Innovative

and Energy Efficient Heat Transfer Solutions

at Chemtech, 2013

as well, said Mr. V Gokuldas, Managing

Director, HRS Process Systems

Limited.

HRS has over a decade of

experience in supplying state-of-the-art

solutions for chemical and pharma

industry. In addition to this, HRS PSL has

supplied more than 8000 heat exchangers

worth over $ 16 million to the chemical

process industry in less than a decade.

Editor's Note:

Established in 2003, with

headquarters in Pune, HRS PSL has

regional marketing representatives across

major metro cities of India along with the

group companies in UK, Spain, USA, Peru,

UAE and Malaysia.

HRS PSL offers effective heat

transfer solutions for an extensive range of

processing applications across a

spectrum of industry sectors like

Chemical, Petrochemicals/Oil & Gas,

Pharmaceutical, Oil & Fats, Fertilizer,

Cement, Steel, Power, Agro Chemical,

O E M ( O r i g i n a l E q u i p m e n t

Manufacturers), Paint, Paper & Pulp,

Textile, Automotive, Sugar, Distillery &

Breweries, Dairy, Food & Beverage

among others . P ioneers in the

revolutionary corrugated tube

technology for the process industry,

HRS PSL offers innovative technology of

international standard for thermal

processing, evaporators, systems for


food/fruit/beverage processing with modern pumping and filling technologies.

HRS PSL is ISO 9001:2008 certified along with ASME 'U' (The American Society of

Mechanical Engineers), NBBI (The National Board of Boiler & Pressure Vessel Inspectors),

HTRI (Heat Transfer Research, Inc.) and NSIC-CRISIL SE1A certifications.

For further information, please contact:

Piya D Banerjee

Mind Matters

[email protected]

Table 1: Horticultural Commodities Classified according to

their respiration rates

Class

Very Low

Low

Moderate

High

Very High

Extremely

High

0

Range at 5 C

0

(41 F)(mg

*

CO /kg-hr)2

60

Respriation

heatKcal/ton

/24hrs

3672

Respiration

heat KJ/

ton/24hrs

15370.9

Commodites

Dates, Dried fruits and vegetables,

nuts

Apple, beet, citrus fruits, cranberry,

garlic, grape, kiwifurit, onion, papaya,

pineapple, potato (maturea0, sweet

potato, watermelon

Apricot, banana, blueberry, cabbage,

cantaloupe, carrot (Topped), cherry,

cucumber, fig, gooseberry, lettuce

(head), mango, peach, pear, plum,

potato (immature), radish (topped),

summer squash, tomato

Carrot (With tops), cauliflower, leeks,

lettuce (leaf), lima bean, radish (With

tops), raspberry

Artichoke, bean sprouts, broccoli,

Brussels Sprouts, cut flowers, endive,

green onions, okra, snap bean,

Asparagus, mushroom, parsley, peas,

spinach, sweet corn

Source - Cooling India

*

Vital heat (Btu/ton/24hrs)= mg CO /kg-hr x 220 Vital heat (kcal/1000 kg/24 hrs)=mg2

CO /kg/-hr2


Earn more then Rs. 15,000/- per month

by installed Machine

Get fine powder 100 to 400 mash by stoneless machine of 1 to 300 H.P.

ALL TYPE OF CHEMICALS , SPICES, DRY AND LIQUID GRINDING

AS PERTOCOKE PULVERISING GAS COAL

FUELSAVE DEVICE FOR CERAMICS FIRE

BRICKS REFRACTORIES, SODIUM SILICATE

METALROTARY FURNANCE, GLASS

F A C T O R I E S & R E R O L L I N G M I L L S

AGRICULTUAL CHEMICLAS, STONE GRINDING ,

ZINC ASH METAL &

BAISEN PULVERISER,

D I S I N T E G R AT E R ,

SCREW CONVE YER

,NALIDAR& BASAMICOAL BRIQUETING MACHINES,

RIBBON BLENDER, HUSK GRINDER , SPICES,

HERBS SALTSODA,POULTRYFEED GRINDER

PULVERISERS, GRAIN GRINDING MILL (CHAKKI)

FOR DISTTILLERIES ELEVATOR, BALL MILL, U &

DRUM TYPE POULTRYFEED MIXERS, DALIA MAKING DE-STONER , STONE

SEPRATOR, DECARTICATOR, CHHALNA, SUPARI BOLDER & CHIPS

CUTTING ABSORBER DHOOP BATTI, POTATO PELLING , CHIPS MAKING ETC.

India Famous

ESTD.1963

PUNJAB ENGG.WORKS, D-71, Ph - 5,Industrial Area, Mohali (Chandigarh)PUNJAB ENGG.WORKS, D-71, Ph - 5,Industrial Area, Mohali (Chandigarh)

Ph - 0172-2264523,2226211,4013706(R)2264522,2225558

Tel-Fax:0172-2264523,2264522 Mobile:09855583289

Email: [email protected]

ND A PURB L VA ED RN ISA EH SK


Warehousing Infrastructure

Multi-facility, environmentfriendly refrigerant.

Chambers designed to accommodate products in the temperature

Range of +20 to 25C

Blast freezer with a refrigerant temperature of 40C

Fully palletized, ensuring zero damage to the products

Stateoftheart reach truck

Adequately illuminated stores with special subzero light fittings

100% power backup with multigenerator

WAREHOUSING

Reefer Services

TRANSPORTATION

Point to point (full truck load) service

Customized milk run, door pickup and delivery

Dedicated run for the customer

Part cargo consolidation and movement

Chilled, frozen and ambient movement

Facilitates last mile distribution, multi-mode for air

Shipment

Updated immediate information about cargo to client

Source - SNOWMAN


Trade Shows

Date : 2nd -4th May, 2013.

Venue : Pragati Maidan, New Delhi.

Event Profile : Indias Biggest Show on Warehousing, Transport & Logistics

Industry.

Organiser : Reed Maanch Exhibitions

Contact : Mr.

Ph -

Siddharth Narain

91-120-4334111 M - 09971600355

E-mail - [email protected]

URL - www.indiawarehousingshow.com

India Warehousing Show 2013

Date : 18th - 20th May, 2013.

Venue : Chennai Trade Centre, Chennai.

Event Profile : The show will create opportunity for new product launches,

sourcing of bakery equipments, ingredients, technology and

accessories besides forecasting and identifying industry trends.

Organiser :

Contact :

EKRA SERVICES

Mr. Kunal Joshi

M - 78458 06933 /98409 06930


URL - www.indiabakeryexpo.com

India Bakery Expo 2013

Date : 14th - 16th June, 2013.

Venue : Chennai Trade Centre, Chennai.

Event Profile : A Complete Exhibition on Hotel Supply & Equipment

Organiser : Synergy Exposures & Events

Contact : Ph - 044-2278 0776


URL - www.hbf.co.in

3rd Hospitality Business Fair 2013

Please Issue The Cheques / DDs In Favour Of Prajakta Technology Pvt.Ltd., Solapur

154, Mandar Complex, 1st Floor, Goldfinch Peth , Near Sharespot office, Solapur- 413007

Ph - 02172728547, M - 9822532801, Email - [email protected]

Prajakta Technology Pvt.Ltd.

Attention Readers ! Subscription


Date : 5th - 8th July, 2013.

Venue : HITEX International Exhibition Centre, Hyderabad.

Event Profile : The Worldwide Manufacturers And Providers Of Machinery,

Maerial And services for Food, Pharma & Packaing Industry.

Organiser : Print-Packaging.Com (P) Ltd.

Contact : Ms. Akshita Kapoor

11-29812833, 29812834 M - 09313011029, 9811715124 Ph -


URL - www.packplussouth.in

PackPlus South 2013

Date : 8 March, 2013

Venue : The Capitol Hotel, Rajbhavan Road,

Bangalore.

Event Profile : Conference on linking growth

Drivers of Food Processing

Industry.

Organiser :

(ASSOCHAM)

Contact :

The Associated Chambers of Commerce and Industry of India

Ms. Pallavi Kumari

Ph 011-46550628 M 9958980123


URL : www.assocham.org

ASSOCHAM INDIA

Date : 1st - 2nd May, 2013

Venue :

Event Profile : The Conference is intended to take stoak

of the current situation; growth v/s

inflation delemma, crystal-gaze in to the immediate furture

and importantly, out of major crops, Food Security Bill,

Domestic and international market dynamics.

Organiser : Assocom India

Contact : r. Dinesh Chauhan

Le Meridien, Janpath, New Delhi, INDIA

M .

Ph 011-47675216 M 09650533408/8527555011


URL : www.assocom-india.com

4th International Grains Conference 2013


Current Affairs

A five-tonne capacity cold storage facility for storing perishables would be set up at

the Air Cargo Complex at Tiruchi Airport by end of March.

The cold storage is being established with the support of Agricultural and Processed

Food Products Export Development Authority (APEDA). The facility would come up at the

airport as soon as necessary clearances were issued by the Airports Authority of India, said

S. Dharmaraj, Airport Director, Tiruchi.

The air cargo complex is also likely to get Electronic Data Interchange (EID) for

speedy processing and clearance of export/import procedure. Efforts were underway in

association with the Customs Department to get the facility, also by March end, Mr.

Dharmaraj said speaking at a function to mark the first anniversary of the air cargo

complex at the airport on Friday.

The opening of the air cargo complex, which became functional on December 1,

2011, has contributed to a steady increase in export of cargo through the airport. The

complex has handled 2,143 tonnes of cargo over the past 12 months, accounting for a 20

per cent increase over the corresponding period the previous year. However, the annual

handling capacity of the complex was around 45,000 leaving a huge gap in capacity

utilization. The complex had a capacity to handle 250 tonnes of cargo and it currently

handles about 200 tonnes a month on an average.

K. Anantha Padmanaban, Chief Commissioner of Customs (Preventive), Tiruchi,

observed that efforts to increase the capacity utilisation of the cargo complex have to come

from all stakeholders. You have to survive by providing better service and facilities, he

told the airport officials. Though the volume of transaction was less at the air cargo

complex, much importance was bieng attached to Tiruchi as manifest by the shifting of the

headquarters of the Chief Commissioner of Customs (Preventive) to the city from Chennai.

He assured the cooperation of the Customs in increasing cargo exports and imports

through the airport.

Source - Agri Business & Food Industry

Mother Dairy, the top milk retailer in the Delhi/NCR region, is gearing up to set up a

chain of ice cream parlours under its own brand. Its nearest competitor Hindustan

Unilever already has its Kwality Wall Swirls parlours. We are working on a model which

would be different from the existing ice cream parlours. These would be small and serve as

take aways, but there would also be innovation in terms of format and recipes with even

some amount of automation, said Subhashis Basu, Business Head-Dairy Products,

Mother Dairy. The Company has decided to pilot its parlours at a time when it is also

extending its franchise into frozen desserts, according to media reports.

Source - Food Service

2. Mother Dairy To Set Up A Chain Of Ice-cream Parlours

1. Cold Storage at Tiruchi Airport by March


Rajasthan registered a 33% rise in exports in the financial year 2011-12 and

maintained its 10th position in the country. The official figures released by the department

of industry show marginal growth in almost each sector but a mushrooming rise in agro

products.

with Rs 23,753 crore in the year 2010-11 exports from the state reached Rs 32,749

crore in 2011-12, an increase of Rs 8,996 crore in a year. The major contributor behind the

sharp increase has been the rise in exports of agro and food products, marble and stones

and chemical from the state.

The agro category witnessed an exemplary growth of 73%. In the year 2010-11 it

was Rs 2,869 but reached Rs 10,785.38 crore in 2011-12. The escalation was largely

ridden on guar gum, which was also the single biggest export from Rajasthan in the last

financial year. Out of the total exports in the category its contribution was Rs 10,316 crore.

We have registered a significant rise in almost each sector. The growth looks good

when you look at the prevailing situation outside where demand is sluggish. We are yet to

achieve our threshold and therefore more possibilities to increase our tally. With many

units setting up their plants in the state, exports will increase in subsequent years said

Rajendra Pareek, Industry minister.

However, the government officials are concerned and wary of the growth Certainly

there is a rise in total exports but there are many reasons to worry about. Growth triggered

because of a single item, in this case guar gum cant be termed as positive, said the senior

official.

Source - Agri Business & Food Industry

Sandwich major and worlds biggest restaurant chain Subway, with has 37,000

outlets across the globe, is ready to roll out its first all-vegetarian outlet in India. A private

university in Jalandhar has convinced the US-based foot-long franchisor on the benefits of

vegetarianism, according to a media report.

Jalandhar- based Lovely Professional University (LPU), run by a Hindu Mittal family

known for promoting vegetarian meals on the campus, inked the deal with Subway in

November last year. The all-veg outlet at the time of filing this report was set to open on

September 4, a Tuesday when most Hindus avoid eating meat.

We as a brand are always sensitive to the requirements of the markets that we are

in. India as a country has a large vegetarian population and right from the beginning of the

brands presence in India, we have had separate counters for our vegetarian and non-

vegetarian sandwiches. In reviewing the requirements of the university campus and the

customer base, we have created an all-veg menu for our Subway outlet at LPU, said

Chetan Arora, development agent, subway India. At present, Subway has 280 outlets in

the country.

Source - Food Service

3. Rajasthan Registers 73% Growth in Agro Exports

4. Worlds First All-Veg Subway to Open in Punjab


VADODARA/ANAND: The National Dairy Development Board (NDDB) is switching

over its business operations from Mother Dairy to MAAHI - a Sanskrit name, which means

earth.

Sources suggest that NDDB has registered MAAHI Milk Producers Company

Limited, which unlike the traditional co-operative model will be governed by the

Companies Act.

MAAHI is expected to become the face of milk producers company-a concept which

NDDBs chairman Dr Amrita Patel is trying to promote since quite some time as an

alternative to the Amul model of co-operatives.

NDDB is expected to introduce MAAHI brand in Saurashtra, Kutch and

Ahmedabad markets soon, while its existing Mother Diary brand will slowly fade away in

Gujarat.

Presetly, Mohter Dairy, run by Mother Dairy Fruits an Vegetable Private Limited, a

subsidiary of NDDB, generates business worth Rs 800 crore in Gujarat, while it processes

6.5 lakh litre per day (LLPD) at its junagadh and Madhapar dairy plants.

A membership drive for the new milk producers company has ended with 60,000

milk producers registered as members in all districts of Saurashtra and Kutch region. As

the next step, business of Mother Dairy will be transferred to MAAHI Milk Producers

Company Limited after which all the existing dairy products will be marketed under the

new brand, a source close to development told TOI, adding that for the initial period

MAAHI brand will be promoted through co-brnding with Mother Dairy products.

The process of operationalizing the new milk producers company is expected to be

over within two months. Theoretically, it will be a co-operative, but it wont be governed

by the state co-operative act. Unlike the traditional three-tier structure of co-operatives,

the board of this milk producers company will be chosen by farmers and farmers

themselves will be the shareholders, said an official, adding that the shares for MAAHI will

be shortly issued to farmers at Rs 600 per each registered member.

It is pertinent to mention here that on the basis of recommendations of a high

powered committee chaired by eminent economist Y K Alagh, the companies (second

amendment) Bill 2001 was finalized and introduced during December 2002 in Parliament.

Finally, the Companies (Amendment) Act 2002 came into effect on February 6, 2003,

which recognized Producer Companies as a fourth variety of companies.

In 2005, NDDB took over dairy plants and cattle feed factory from the erstwhile

Gujarat Dairy Development Corporation Limited to promote dairy development on

cooperative lines in Saurashtra and Kutch. It restarted Junagadh Dairy, which started

supplying liquid milk and butter milk under Mother Dairy brand in Saurashtra and

Kutch.

Presently, Mother Dairy procures 6.5 LLPD from 2,400 villages of Saurashtra and

Kutch region of which it sells four LLPD as milk and buttermilk in pouch format.

Source- Dairy Planner

5. National Dairy Development Board to Transfer Mother Dairys Business to MAAHI


India will be the only market where beverage giant is getting into the powder

category.

Beverage and snacks maker PepsiCo is set to roll out its flagship juice brand

Tropicana in powder format, pitching it directly against its global rival Kraft that sells Tang,

and home-grown firm Rasna.

India could be the only market where one of the worlds largest beverage makers is

getting into the powder concentrate category with Tropicana. The launch will help us

drive accessibility and recruit more consumers in to the packaged juice/juice-beverages

category and expand the franchise of Tropicana in India, said Deepika Warrier, Executive

Director - marketing (Beverages), PepsiCo India.

While the powder concentrate market is estimated at over Rs. 600 crore,

Ahmedabad-based Rasna is by far the market leader with over 80% share selling the

eponymous brand since the last three decades while multinational Cadbury-Krafts Tang is

a distant No 2. I am glad that a multinational player (PepsiCo) is following us. This market

is set to grow faster now, said Rasna Chairman Piruz Khambatta, which sells fruit-based

powder under the name of Rasna Fruit Plus since the last four year.

However, Pepsi wants to play an innovation game as compared to its rivals that sells

on the price plank. Leveraging Tropicanas global fruit expertise, we have developed a

unique technology which preserves real-fruit taste and allows us to convert fruit juices into

easily soluble powder without added artificial preservatives, said SR Murali, executive

director - technology, PepsiCo India.

For PepsiCo, this isnt its first foray in the powder category. It had extended its

sports drink Gatorade to powder format in early 2010 - by launching Gatorade Sports Mix.

The powdered segment is a relatively old format and hasnt kept pace with out-of-

home beverages like carbonated soft drinks or juice drinks. Pepsis new offering appears to

be a significant innovation and could change the game in growing the brand as well as the

category. Shripad Nadkarni, director, MarketGate Consulting.

Similar to most foods and beverage makers, PepsiCo too has been betting on health

and wellness, also to reduce its dependence on aerated drinks.

But this market wont be easy to crack. Apart from Rasna, Pepsi will have to

compete with its global rival Kraft that launched the worlds largest powdered beverage

brand Tang in India last year. Tang is a billion-dollor global brand, which is right on trend

with what consumers opt for - affordability, taste and refreshing goodness. Tang is a key

growth driver for Cadbury India and we are committed to making more and more Indian

consumers see this refreshing, nutritious drink as a regular purchase item, said Narayan

Sundararaman, director, powdered beverages, Gums & Candy, Cadbury India, adding that

the product has been growing in excess of 20% since its launch.

Even its arch rival Coco-Cola made attempts to cash on this category by launching

Sunfill powder drink in the late 1990s and orange drink Fanta Fun Taste in powder

formats, but both the products didnt turned popular on the retail shelves.

Source - E. T.

6. Pepsi to Launch Tropicana in Powder


Pre- Event

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Udyogprerana food logistics cold chain complete 12

Documents

cold chain sector

retail sector

management sector cold

processed food sector

cold storage sector

retail supply chain

post harvest sector

sme sector