Instructor: Erik Deutsch (@ErikDeutsch) #UCLAx425 Best Practices in Social Media for the Communications Professional UCLA X425 Spring 2014 Meeting 3 (April 29): • Brands as publishers/content producers •"Flipcam” PR •Online promotions, contests and giveaways • Building your personal brand and positioning yourself as an expert • Guest speakers: Babette Pepaj (@BakeSpace) CEO, BakeSpace, Inc. Dan Portnoy (@DanPortnoy) Head Honcho, Portnoy Media Group
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Instructor: Erik Deutsch (@ErikDeutsch)#UCLAx425
Best Practices in Social Media for the Communications Professional
UCLA X425 Spring 2014
Meeting 3 (April 29): • Brands as publishers/content producers•"Flipcam” PR•Online promotions, contests and giveaways• Building your personal brand and positioning yourself as an expert• Guest speakers: Babette Pepaj (@BakeSpace) CEO, BakeSpace, Inc. Dan Portnoy (@DanPortnoy) Head Honcho, Portnoy Media Group
4. Engaging (ask/answer questions; become part of the discussion)
The “Rule of Thirds”
UCLA X425 Spring 2014
• Enabled by social media and new forms of “owned” and “shared” media.
• Develop branded content and distribute/share with target audiences directly – without the implied third-party endorsement of coverage in traditional news media.
• PR pros are now in the content creation business, as well as the “paid media” business.
• Sponsored posts, blogs, infographics, videos, podcasts, ebooks, mobile apps, etc.