Week 3 UCLA Extension New Media Marketing Facebook and Google Plus

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(c) Liz H Kelly June 2014, UCLA Extension

New Media MarketingWeek 3: Facebook, Google+, Twitter

Tuesday, July 8, 14

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Videos

Week 3 Topics

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Facebook pages

Google+ pages

Twitter Intro

Guest Speaker - Kickstarter

Grade each other’s papers

@GoodyAwards #WorldCup4Good Campaign with Sports and Social Change Founder Howard K Brodwin

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Facebook Best PracticesBest type of content

Best time of day to post

Best times to post on weekends

Facebook Business Pages

Facebook Insights

Facebook Tabs

Facebook Ads©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Tuesday, July 8, 14

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Facebook Insights

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

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Facebook Insights

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Text

Review your Facebook page content regularly to see which posts are getting the most reach and engagement

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Google+ Benefits1.Google Plus is less crowded

2.SEO, every post gets indexed faster on Google

3.Gives you views

4.You can be found locally thru Google+ Local

5.When you add someone to your circles, you get their email (but you can’t see it until they reply to you)©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

27,760 followers8.5 million views

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Twitter IntroBest took for Marketing via social media

Best way to reach a live focus group for feedback

Best way to access anyone

@ Mention (like a cc)

# Hashtag (discussion group)

RT (like a share)

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Tuesday, July 8, 14

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Grading

You will grade each other’s papers first in class:

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Tuesday, July 8, 14

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Assignment 3Identify the "Who" (4 points)

This is the second of five Marketing Assignments (MA) in which you will identify the "Who" (Target Consumer) of your Marketing Plan: Identify the market segments and target audience to whom you will direct your marketing efforts. This assignment represents a smaller piece of your Marketing Plan (MP) which is due at the end of class. Submit your assignment using the Upload Widget.Sign into Blackboard and locate the Upload a File for an Assignment link. The document will then be delivered to your instructor.

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Tuesday, July 8, 14

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CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA.

About & Contact

Liz H Kelly, Goody PR & Goody Awards* Founder

[email protected]

Google Voice: 310-987-7207

*part of Sunrise Road Media Inc

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Tuesday, July 8, 14