UCD15 Talk - Kevin Richardson - Making Data Useful: Design, UX and Innovation

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MAKING DATA USEFUL

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About Me

Twenty-five year UX veteran

Research, evaluation, design and mgmt

Director of User Experience

Weekends spent racing for @Infragistics

Contact

[email protected]

@khr_ux

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I have data. Now what?

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Big Data’s Big Promises

Growth

Insight

Innovation

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Big Data’s Big Problem

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Translating Data to Information

{VISUALIZATION}

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Colorful

Does Not

Equal

Meaningful

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RACING

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Embarrassment of (Data) Riches

Engine Suspension Brakes Tires Pitch Yaw Lean Acceleration

100-200On-Vehicle Sensors

£1,000,000+Estimated cost of saving 1/10 sec/lap

20 TerabytesYearly F1 Team Data

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Add More Engineers!

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Data 21Data 22Data 23Data 24Data 25Data 26Data 27Data 28Data 29Data 30Data 31Data 32Data 33Data 34Data 35Data 36Data 37Data 38Data 39Data 40

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Data 81Data 82Data 83Data 84Data 85Data 86Data 87Data 88Data 89Data 90Data 91Data 92Data 93Data 94Data 95Data 96Data 97Data 98Data 99Data 100

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Data 161Data 162Data 163Data 164Data 165Data 166Data 167Data 168Data 169Data 170Data 171Data 172Data 173Data 174Data 175Data 176Data 177Data 178Data 179Data 180

Data 181Data 182Data 183Data 184Data 185Data 186Data 187Data 188Data 189Data 190Data 191Data 192Data 193Data 194Data 195Data 196Data 197Data 198Data 199Data 200

Data 1Data 2Data 3Data 4Data 5Data 6Data 7Data 8Data 9Data 10Data 11Data 12Data 13Data 14Data 15Data 16Data 17Data 18Data 19Data 20

Good Enough?

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DataCollection

IsEasy

DataInterpretation

IsHard

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Why is it a Problem?

HumanChallenge

TechnicalChallenge

VS

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What’s the solution?

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DESIGN

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UX Design Is Not…

Order Taking

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UX Design Is Not…

Art

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UX Design Is Not…

Usability

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Well-Designed = Usable Usable ≠ Well-Designed

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Design is a process.(It solves problems.)

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INNOVATION

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innovation /inǝ’vāSH(ǝ)n/

1. The action or process of innovating.2. A new method, idea, product, etc.

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innovation /inǝ’vāSH(ǝ)n/

1. The action or process of innovating.2. A new method, idea, product, etc.

@KHR_UXImproving lives in ways people could not have described.

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Innovation Is Not…

Good IdeaFairy

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Innovation Is Not…

Unpredictable.

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Innovation Is Not…

Expensive.

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Innovation Is…

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Innovation Is…

Process-drivenRepeatableAffordable

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Innovation Is…

Inevitable

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THANKS UCD!