U nit 2 - ‘M an ag in g a M us ic Pr od uc t’ Pu pil W or kb oo k - You need to work through each worksheet (WS) - Make sure all work is in your own words.

- You need to work through each worksheet (WS)

- Make sure all work is in your own words

- Make it your own - add pictures, change theme/fonts etc.

- Check your spelling

- Ask the person next to you to check you work and peer assess, what could you do to improve?

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

Unit 2: Managing a Music Product

SCENARIOThe ‘Now That’s…’ series of compilation CDs has

been going for 21 years now, and this year we would like to make Swindon Academy’s very own version of

this popular album.The album will feature songs composed using

Sibelius, recording studio & Garageband by the BTEC Music class, and it will

be made available on the popular Sound Cloud music sharing website so all will be able to easily listen to

the compositions produced by the pupils in the class.

Unit 2: Managing a Music Product

Task 1.1(1A.1, 1A.2, 2A.P1,2A.M1, 2A.D1, 2A.P2,2A.M2, 2A.D2)

“The Production Team”You should form a Production Team with others chosen from your class, with the aim of planning, developing and delivering your CD.

• At your production meetings you should consider your target audience, the content/material for your CD and how you propose to record it taking into account the availability of the studio and musicians/performers including time constraints relating to recording and mixing. Remember also to take into account any copyright issues if you are including ‘cover versions’ of existing songs, and/or ‘loops’ of existing riffs in your compositions and to include rehearsal time in your plans.

Your development activities as part of the Production Team creating the CD will include:• Contribution to scheduled recording sessions and meetings• Considering suggestions such as alternative/additional material and changes to the sound or balance of individual tracks• Reviewing the progress of the work making any changes necessary to meet deadlines and achieve your aims.• Good timekeeping and preparation, listening and responding to direction from others, working safely at all times and demonstrating good production skills.

You will need to think about:• Format, size and scope of the final album• Timescales involved and milestones• Status of the product – it is full-scale product, trial, experiment, informal, finished product, demo, master?• Success criteria e.g. how will we know if it was a success or failure?

The final product will benefit from effective teamwork and the strengths of the individual team members involved. This will include good timekeeping and preparation, listening and responding to direction from others, working safely at all times and demonstrating good production skills.

EVIDENCE

• a unit log which may contain: *What does the final delivery look like e.g. presentation to peers, press launch for album

*rough outline ideas, either in the form of written notes or diagrams *notes from discussions and meetings

*schedules/timetables *lists of required resources and equipment *set lists

*annotated sheet music *drafts of compositions or arrangements *notes or recordings from rehearsals and/or other preparations

*equipment diagrams and floor plans *room/ resource booking sheets teacher observation and/or interim assessment records.

• the final copy of your CD recording

Criteria covered by task 1.1:

To achieve the criteria you must show that you are able to:

Unit

Criterion reference

Make a positive contribution to the planning of a music product. 2 2A.P1

Make a positive and consistent contribution to the planning of a music product, making considered decisions in relation to the demands of the work.

2 2A.M1

Make a significant and imaginative contribution to the planning of a music product, making considered and insightful decisions in relation to the demands of the work.

2 2A.D1

Demonstrate a positive input into the development and delivery of a music product. 2 2A.P2

Demonstrate a positive and consistent input into the development and delivery of a music product that is integral to the success of the work. 2 2A.M2

Demonstrate a sustained and effective input into the development and delivery of a music product, making a significant contribution to the success of the work.

2 2A.D2

If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.

To achieve the criteria you must show that you are able to:

Unit

Criterion reference

Make a limited contribution to the planning of a music product. 2 1A.1Demonstrate a limited input into the development and delivery of a music product. 2 1A.2

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

Planning:Outline of ideas from the Production meeting on…..

The CD will be called “Now that’s what I call Swindon Academy Volume 1!!”

TopicsTopics IdeasIdeas

Target audienceTarget audience Our target audience for our CD is students that are in the rest of the school Our target audience for our CD is students that are in the rest of the school that we will sell our CD tothat we will sell our CD to

Content/ material of the CDContent/ material of the CD The music needs to be interesting to the young people that we will be selling The music needs to be interesting to the young people that we will be selling the CD to in the school. Because each pupil in class is contributing 1 song, the CD to in the school. Because each pupil in class is contributing 1 song,

the CD will have different styles e.g. hip hop, pop, rock...the CD will have different styles e.g. hip hop, pop, rock...

How it will be recordedHow it will be recordedEach pupil in class will create 1 composition in Sibelius or Garageband on Each pupil in class will create 1 composition in Sibelius or Garageband on

iMacs, which we will then export and put on the CD iMacs, which we will then export and put on the CD

Any copyright issues if cover songs are usedAny copyright issues if cover songs are used No copyright issues as each pupil is creating their own composition (unless No copyright issues as each pupil is creating their own composition (unless famous famous ‘‘loopsloops’’ are used) are used)

OtherOther Sales from this CD will be put towards the purchase of a new musical Sales from this CD will be put towards the purchase of a new musical instruments for the Music Departmentinstruments for the Music Department

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

Planning:Outline of ideas from the Production meeting on……

After further research, it was discovered that making our tracks available on a website called Sound Cloud instead of producing a CD was a much better idea for

the following reasons:

- The cost of producing the CDs professionally was too high and the Music budget wasn’t able to cover it

- Some CDs can be made by hand using blank CDs from Asda to made available, but the tracks on Sound Cloud will be the main way our album will be available- Our tracks being on Sound Cloud instead of on CD means they will be much

easier for people to listen too - many people may not be able to purchase a CD due to the cost of it

- Every pupil in school has an iPad and so everyone will be able to listen to the tracks through digital distribution on Sound Cloud, instead of only a small

percentage with CDs- Finally, our tracks will be much easier to share via social networks e.g. Twitter,

Facebook if they are on Sound Cloud instead of a CD

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

Planning:Outline of resource ideas from the Production meeting on……

iMacGarageband

Keyboard

Internet Blank CDs

Photocopier

Planning:Outline of Timetabled Schedule and Events from the Production meeting on………

DateDate Work to be completedWork to be completed

March March ’’1414 - Decide on resources needed for this product- Decide on resources needed for this product- Pupils start on their Garageband compositions- Pupils start on their Garageband compositions

- Hold initial production meetings e.g. target audience- Hold initial production meetings e.g. target audience

April April ’’1414- Pupils continue working on Garageband compositions- Pupils continue working on Garageband compositions

- Track Listing is finalised- Track Listing is finalised

May May ’’1414 - Pupils continue working on Garageband compositions- Pupils continue working on Garageband compositions- Pupils complete artwork for CD and final one is - Pupils complete artwork for CD and final one is

chosenchosen

June June ’’1414 - Pupils produce leaflet & final one is used to promote- Pupils produce leaflet & final one is used to promote- - 19th June19th June: All Garageband tracks finished : All Garageband tracks finished

- 26th June: Upload final tracks to SoundCloud & burn - 26th June: Upload final tracks to SoundCloud & burn some CDsome CD’’ss

July July ’’1414 - - 3rd July3rd July: Release date on SoundCloud: Release date on SoundCloud- Promote product around school e.g. PODs, teachers - Promote product around school e.g. PODs, teachers - Write an evaluation - strengths & areas to improve- Write an evaluation - strengths & areas to improve

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

Every pupil in class will contribute one song to the CD. Use the planning sheet below to help you with initial ideas:

What makes a great song, and which of these are you going to include in your composition?- Has a strong beat

- Has a very catchy riff (a short pattern of notes) that repeat again and again- All of the instruments need to be in time together

- Has a clear structure, for example intro, verse 1, chorus, verse 2, chorus, outro-Has different instruments, like drums, bass, guitar, piano, synths

-My composition is going to be very repetitive with a clear structure and lots of electronic sound effects. It will have a strong driving beat and a funky bass riff throughout.

What style & song will you base your composition on?

- e.g. slow ballad like ‘Someone Like You’? Catchy pop song like ‘Just The Way You Are’? Loud rock like ‘Sweet Child of Mine’?

My composition will be an upbeat dance piece like Danza Kaduro by Don Omar

What structure will your composition have? -A) Binary (A section, B section)

B) Ternary (A section, B section, A section)C) Pop song form: Intro, Verse 1, Chorus, Verse 2, Chorus, Outro

I will write my music using Rondo Form = ABACADAEA because I think this will be good for repeating electro music using music software.

What instruments will you use in your composition? – e.g. Hip hop drums? Electric Guitar? Synth?

Dance drum machine, synth, bass synth, sax

Development:

My Garageband Composition

Below is a screenshot of my Garageband composition that will be one of the tracks on the CD:

Development: Track List of the CD

Track No. Track No. Track NameTrack Name PupilPupil

11 Written Like KaduroWritten Like Kaduro Amir HamzaAmir Hamza

22 Bolton IdiotBolton Idiot Rueben RobinsonRueben Robinson

33 FearFear Muhammad Muneeb AhmedMuhammad Muneeb Ahmed

44 TatalityTatality Iliya NikbakhtIliya Nikbakht

55 My LifeMy Life Sabeel KhanSabeel Khan

66 FastFast Erik PiroskaErik Piroska

77 Mind Of A GMind Of A G Connor BraceyConnor Bracey

88 Life Of HurtLife Of Hurt Alexa BogdanAlexa Bogdan

99 Rock OnRock On Farhan MajeedFarhan Majeed

1010 Sea WavesSea Waves Zainab ZinaZainab Zina

1111 Happy ClappyHappy Clappy Katie BoardmanKatie Boardman

1212 A Ship Going DownA Ship Going Down Vladimir PompaVladimir Pompa

1313 EyoEyo Anett KovacsAnett Kovacs

1414 ?????? ??????

1515 ?????? ??????

Development: My Artwork Proposal for the CD

Below is my artwork proposal for the ‘Now That’s What I Call Swindon Academy! Volume 1’ CD. The best design from the group will be chosen as the front cover for the finished product.

Now That’s What I Call Swindon Academy!Volume 1

SCENARIOWell done! You have a finished product (album)! It is now time to spread the word and raise awareness so

that potential customers/ consumers are aware of how to get hold of it!

Unit 2: Managing a Music Product

Task 2.1 (1B.3, 2B.P3, 2B.M3, 2B.D3) “Promoting the Product!”

You should each create at least one element of a promotional pack for the CD. In addition to

the actual CD packaging, the pack should contain other essentials such as a press

release, radio advert, or a website.

• a copy of the final product – CD with packaging• research material, promotional material drafts and notes

• promotional materials, and links where appropriate• teacher observation and/or interim assessment records

EVIDENCE

Criteria covered by task 2.1:

To achieve the criteria you must show that you are able to:

Unit

Criterion reference

Create promotional material appropriate to the product that communicates essential information to the target audience. 2 2B.P3

Create promotional material appropriate to the product that communicates essential information to the target audience and shows awareness of industry practice.

2 2B.M3

Create imaginative promotional material appropriate to the product that communicates information effectively to the target audience and shows awareness of industry practice.

2 2B.D3

If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.

To achieve the criteria you must show that you are able to:

Unit

Criterion reference

Create promotional material. 2 1B.3

Promotion:

Outline of Ideas From Production meeting on……

In promoting our album, there were a number of ideas we had:

- With the album being widely available for free on SoundCloud, it meant that social media such as Twitter could be used to promote it via links which would not be possible if it was released on a physical CD

- On launch date, our class will go into the Y7 PODs to promote the album

- The week of the launch, our class will go into assemblies to promote the album to each year group

- 2 weeks before launch date, the teacher will email all staff and students in the school (about 1,000 people) to raise awareness of the album launch date, and then will send another email on launch date to promote the album

- The teacher will give a reward for the pupil who has had the highest number of plays in September, so each pupil in the class is encouraged to promote the album on SoundCloud as much as possible

- If we had more time, we could have promoted it around the local primary and high schools

Below is a picture of the final product - the finished CD

Volume 1

Now That’s What I Call Swindon Academy!

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

A. Create promotional material appropriate to the product that

communicates essential information to the target audience. (P3)

Create a poster/ leaflet to promote the CD. Remember to include the following:

- A picture of the actual CD we will be selling

- Name of CD - ‘Now That’s What I Call Swindon Academy! Volume 1’

- Price of CD

- Release Date

- Where it is available from: PArts Dept

- Who it is by: Year 10 BTEC Music Class

- Theme: ‘Music Technology In Action’

Remember your target audience: make your poster clear and interesting with pictures and clear writing!

Compositions from Swindon Academy’s

BTEC Music 2014 class!

Swindon Academy’s 1st Ever Album!

Release Date:

Thursday 3rd

July 2014Available from SoundCloud:

www.soundcloud.com/swindon-academy-music

Cost: Free!

MY POSTER

B. Create more promotional material that shows awareness of industry

practice (M3)

Examples of other promotional material:

A press release

A website

A radio advert

Important: Make sure these promotional materials are similar to others that are used within the music industry!

C. For D3, your promotional material needs to be imaginative, communicates the information effectively to the target audience, and shows awareness of

industry practice

SCENARIOFollowing the release of the release of the album, you will review the product and management process of the product in terms of strengths and weaknesses over the whole process, and make suggestions for

improvement/development in terms of future projects.

Unit 2: Managing a Music Product

Task 3.1 (1C.4, 2C.P4, 2C.M4, 2C.D4)“The Review”

You should review the work undertaken by yourself and your peers throughout the project. This could be in the form of a written report, recorded discussion or presentation. You need to look into:

• The strengths/ weaknesses of the process• The effectiveness of the planning e.g. sufficient time to prepare

• The management of professional relationships• The use of resources

• Individual and team contributions to the process• How planning was affected and changed as a result of the creative process

You should pay particular attention to any strengths and weaknesses evident not just in the planning and management of the project, but also take account of the artistic content and audience response when

listening to the CD. You should also make suggestions for improvement/development in terms of future projects.

• a written report, recorded discussion or presentation.

EVIDENCE

Criteria covered by task 3.1

To achieve the criteria you must show that you are able to: UnitCriterion reference

Describe the strengths and weaknesses of the product with reference to the management process. 2 2C.P4

Explain the strengths and weaknesses of the product with reference to the management process. 2 2C.M4

Explain the strengths and weaknesses of the product, justifyingconclusions, with reference to the management process. 2 2C.D4

If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.

To achieve the criteria you must show that you are able to: Unit

Criterion reference

Identify the main strengths and weaknesses of the product with reference to the management process. 2 1C.4

A) - Describe the strengths and weaknesses of the product with reference to the Management Process (P4)

Management Management ProcessProcess StrengthsStrengths WeaknessesWeaknesses

PlanningPlanninge.g. initial ideas; e.g. initial ideas;

schedule;schedule;

- The album- The album’’s title s title ‘‘Now ThatNow That’’s What I Call Essa!s What I Call Essa!’’ was catchy and memorable for potential listenerswas catchy and memorable for potential listeners- The album being available on SoundCloud means - The album being available on SoundCloud means that many people could access it instead of on a CDthat many people could access it instead of on a CD

- As we planned the album for young - As we planned the album for young people (many of the compositions were people (many of the compositions were pop songs) this might have limited our pop songs) this might have limited our potential audience, as older people or potential audience, as older people or

people who prefer classical music might not people who prefer classical music might not be interested in listening to itbe interested in listening to it

DevelopmentDevelopmente.g. resources & e.g. resources &

time used time used effectively? effectively?

- We were able to use great resources to produce - We were able to use great resources to produce our compositions using Garageband on iMacs and our compositions using Garageband on iMacs and

midi keyboardsmidi keyboards- The music teacher and Mr Harrison- The music teacher and Mr Harrison’’s strength is in s strength is in music production/ technology so they were really music production/ technology so they were really able to help pupils composing using Garagebandable to help pupils composing using Garageband

- We didn- We didn’’t have the music program Logic t have the music program Logic Pro X which has a lot more sounds and Pro X which has a lot more sounds and

instruments and so more advanced instruments and so more advanced compositions could have be donecompositions could have be done

DeliveryDeliverye.g. quality of e.g. quality of

tracks, artwork, and tracks, artwork, and promotion. promotion.

Audience response?Audience response?

- The quality of most of the pupils- The quality of most of the pupils’’ Garageband Garageband compositions was very good, with most being very compositions was very good, with most being very

musical e.g. using chords instead of just loopsmusical e.g. using chords instead of just loops- The artwork chosen was clear and memorable- The artwork chosen was clear and memorable

- Feedback from pupils and teachers who listened - Feedback from pupils and teachers who listened to the album was very positive and encouragingto the album was very positive and encouraging

- Having CDs to sell as well as the tracks - Having CDs to sell as well as the tracks being on SoundCloud would have great but being on SoundCloud would have great but

couldncouldn’’t do due to it being too expensivet do due to it being too expensive- We were limited in promoting it in classes - We were limited in promoting it in classes around school as teachers didnaround school as teachers didn’’t want us to t want us to

disrupt their lessonsdisrupt their lessons

Suggestions for Improvement:Suggestions for Improvement:Next time I would...Next time I would...

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

B. Explain the strengths and weaknesses of the product, with

reference to the management process. (M4)

- Explain how the planning process contributed to the final product

- How did you meet the requirements of your role?

- How well did your work contribute to the final CD?

- How well did the group contribute to the final CD?

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

C. Explain the strengths and weaknesses of the product, justifying

conclusions, with reference to the management process. (D4)

- Provide a full and detailed evaluation that considers how and why the activities contributed to the final CD

- How did you meet the requirements of your role? - use specific examples to justify your conclusion

- How well did your work contribute to the final CD? - use specific examples to justify your conclusion

- How well did the group contribute to the final CD? - use specific examples to justify your conclusion

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC