Typography

Typography

Typography is the art and technique of arranging type in order to make

language visible.

Typeface and FontTypeface:

"Set of characters that share common design features"

It’s the letters, numbers, and other characters that let us put words on paper (or screen).

Font:"A complete character set within a typeface, of a

particular style and size"

For eg. a set of characters of "Verdana" size 9 point and in bold is a different font then same set of character of same family but 10 point size and regular style.

Typeface Types

•Roman typeface

•Blackletter typeface

•Gaelic typeface

•Monospaced typeface

•Symbol typeface

•Display type

Roman Typeface•Serif

•Sans-Serif

•Script

•Ornamental

Serif and Sans-Serif:Serif is easier to read in long passages.

Roman Typeface

Script:Imitates handwriting orcalligraphy.

Used for logos andinvitations.

Roman TypefaceOrnamental:Used for decorative purposes. They may

contain some images, symbols etc. Almost never used in paragraph text.

Blackletter TypefaceEarliest typeface used for printing. Also

called as Gothic Scripts.

Gaelic TypefaceIrish script.

Proportional:Glyphs of varying width.Monospaced:Glyphs of common width.

Monospaced

Also called "Dingbats" consists of symbols. Eg, bullets, traffic symbols etc.

Symbol Typeface

Type used mainly to attract the viewer. Normally with higher font sizes.

Display Typeface

Typeface AnatomyBasic Parts:

Common parts

Typeface Anatomy (contd.)Ascender and Descender:

Typeface Anatomy (contd.)Pronounced Serif

Typeface Anatomy (contd.)Aperture, Ear, Hairline

Typeface Anatomy (contd.)Crossbar, Terminal, Loop

Typeface Anatomy (contd.)Spur, Link, Spine

Typeface Anatomy (contd.)Tail, Finial, Shoulder