Erik Spiekermann | January 2002 A corporate type A corporate typef A corporate typefa A corporate typefac A corporate typeface A corporate typeface f A corporate typeface fo A corporate typeface for A corporate typeface for N A corporate typeface for No A corporate typeface for Nok A corporate typeface for Noki A corporate typeface for Nokia.
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Erik Spiekermann | January 2002
A corporate typeA corporate typefA corporate typefaA corporate typefacA corporate typeface A corporate typeface fA corporate typeface fo A corporate typeface for A corporate typeface for NA corporate typeface for NoA corporate typeface for NokA corporate typeface for Noki
A corporate typeface for Nokia.
Nokia Sans LightNokia Sans RegularNokia Sans SemiBoldNokia Sans Bold
Nokia Sans Wide RegularNokia Sans Wide BoldNokia Sans Wide Italic
Nokia Sans Condensed
Nokia Sans Title SemiBoldNokia Sans Title Bold
Nokia Serif RegularNokia Serif Bold
The Nokia family of typefaces isextensive enough to solve all typo-graphic problems – in print and onscreen. The number of weights andversions is the result of an analysis ofthe possible applications, ratherthan designer whim or productionmadness.
Nokia Sans is the all-purpose centreof the family. The other versionshave been designed with specialapplications in mind, while keepinga strong family resemblance.
Nokia Typography | Overview 02 | 8
erik
condensed weight doesn't render consistently - there is some problem with the hinting.
44,252 employees, giving aresponse rate of 77 percent,wide opinion survey of allNokia employees. This is
the highest yet and up by 7percent from last year. It continues Nokia’s tradi-
tion of excellent participation
in its annual benchmarking ofhow employees perceive the
company’s performance against Nokia Values as
While each series was designed with specific applications in mind(see page 4), they all share commoncharacteristics and a strong familyresemblance.
All the weights and versions of theNokia corporate typeface can worktogether on the same line, the sameparagraph, the same document.Together, they are Nokia’s visual language.
Nokia Typography | Family 03 | 8
erik
condensed weight doesn't render consistently
Nokia’s face to the world
Nokia’s face to the world
Nokia’s face to the world
Nokia’s face to the world
Nokia’s face to the world
10 20 30 40 50 60
NokiaRotisArialMyriad
Nokia Sans and Nokia Serif appearlarger than other typefaces.That is because the lower-case characters are quite large, comparedto the capital letters.
Used at the same optical size, the Nokia typefaces occupy lessspace than other fonts used in existing Nokia publications. It will be necessary to adjust thesizes or otherwise text in NokiaSanbs or Serif will appear larger than other fonts. One example: What used to be setin 10pt, can now be set in 9pt andwill appear just as big.
Text set in the Nokia fonts could saveup to 12% space over other fonts,while being at least as legible.
Nokia Typography | Comparisons 04 | 8
The questions asked in this year’s survey were identical to those asked lastyear with three additional questions on Commitment. This was added as anew category to the ten categories used in previous surveys.The Commitmentfindings show that 89 percent of Nokia staff are personally committed toNokia achieving its goals and 81 percent are, at this moment in time, commit-ted to stay with Nokia. The overall satisfaction rating, which measures how
The questions asked in this year’s survey were identical to those asked lastyear with three additional questions on Commitment. This was added as anew category to the ten categories used in previous surveys.The Commit-ment findings show that 89 percent of Nokia staff are personally committedto Nokia achieving its goals and 81 percent are, at this moment in time,committed to stay with Nokia. The overall satisfaction rating, which meas-
The questions asked in this year’s survey were identical to those askedlast year with three additional questions on Commitment. This wasadded as a new category to the ten categories used in previous sur-veys.The Commitment findings show that 89 percent of Nokia staff arepersonally committed to Nokia achieving its goals and 81 percent are, atthis moment in time, committed to stay with Nokia. The overall satisfac-
The questions asked in this year’s survey were identical to those asked lastyear with three additional questions on Commitment.This was added as anew category to the ten categories used in previous surveys.The Commit-ment findings show that 89 percent of Nokia staff are personally commit-ted to Nokia achieving its goals and 81 percent are, at this moment in time,committed to stay with Nokia.The overall satisfaction rating, which meas-
The questions asked in this year’s survey were identical to those asked lastyear with three additional questions on Commitment. This was added as anew category to the ten categories used in previous surveys.The Commit-ment findings show that 89 percent of Nokia staff are personally committedto Nokia achieving its goals and 81 percent are, at this moment in time,committed to stay with Nokia. The overall satisfaction rating, which meas-
Nokia SansShort copy or heavily structured text –like instructions, manuals, intros,advertisements, listings – that doesn’t require continuous readingover long periods, but where economy of space is an issue (likethese captions).Nokia Sans is a narrow typeface, compared to Myriad, Arial or Rotis, and accommodates up to 12% more characters in a line.
Nokia Sans WideFor copy as Nokia Sans, but under difficult conditions: low contrast,modest resolution (on-screen, faxes,inkjet printing, product graphics), and for very small sizes (≤ 8pt). Character shapes are more clearlydiistinuished in a wider typeface,especially the counter (=inner) spaces of the letters, improving reading under those conditions and on certain media.
Nokia Sans TitleHeadlines in print, packaging and advertising;product names, logo lock-ups(NokiaNet, NokiaPeople or similar) –maybe mixed with other weights or the Nokia logo.
Nokia Sans CondensedShort text in small spaces:packaging, stationery (especially business cards), spread-sheets, short manuals, headlines.
Nokia SerifLong text:magazines, reports, booklets, books, advertisements. Classical serif fonts are still preferred and thus more legible for “traditional” copy and for continuous reading.
whether they will get theservices they need at thetime and place of theirchoice. Can they use thephone to send text messa-ges, receive an image,watch football, get weatherreports, book a taxi? Willthe phones on offer fit theirimage, lifestyle, and theirbudget? This is not a worldwhere ‘one size fits all’. Butit is one where phones are
Not everybody needs or wantsthe complete set of fonts – except, of course, professionalgraphic designers, typesettersand printers.
As the typefaces have beendesigned to solve specific problems, they will be distributedin separate packages, containingonly the fonts required for certaincommunication tasks.
1. Office packagefor correspondence, reports, faxing and all electronic communications requiring on-screen reading;
2.Publicity packagefor corporate communications; internal & external reports (laser-printed or distributed as pdf files or electronic attach-ments), magazines and other publications like booklets, books,newspapers.
3.Low-resolution packagemainly for on-screen designing, editing and reading.
4.Design packagefor all Nokia’s needs in corporate design, advertising, product graphics, packaging and publication design.
Nokia Typography | Packages 06 | 8
Nokia Sans WideNokia Sans Wide BoldNokia Sans Wide Italic
Nokia Sans WideNokia Sans Wide BoldNokia Sans Wide ItalicNokia SerifNokia Serif Bold
Nokia Sans WideNokia Sans Wide BoldNokia Sans Wide ItalicNokia Sans Title SemiBoldNokia Sans Title Bold