Types of Promotions in Marketing

8/18/2019 Types of Promotions in Marketing

1/31

Sahil Relhan 341

Gaurav Talwar 319

Mohit Choudhary 364

Lavan Chaurasia 327

Anshul Sinh 3!9

Shu"ha# Chavhan 36!

$R%M%T&%'


2/31

MAR()T&'G M&*

The $ath Ahead+++++++++


3/31

MAR()T&'G M&* The tools availa"le to a "usiness to ain the rea,tion

it is see-in .ro# its taret #ar-et in relation to its#ar-etin o"/e,tives+$R%M%T&%'


4/31

Tell consumers about the product

0 $R%M%T&%'


5/31

$ro#otion #i is a ,o#"ination o. the ,o##uni,ationstrateies that a ,o#5any uses to rea,h its ,onsu#ers

$R%M%T&%' M&*

A)RT&S&'G

&R)CT MA&L

)*&8&T&%'S

$)RS%'AL S)LL&'G

$8L&C R)LAT&%'

SAL)S $R%M%T&%'

S$%'S)RS&$


6/31

ersonal: 5aid one;way #ass ,o##uni,ationa"out a 5rodu,t or orani


7/31


8/31

An %rdinary #ail or an )#ail to a taret,onsu#er "ased u5on a data"ase

A hihly .o,ussed ,o##uni,ation The 5otential ,onsu#er is >de?ned> "ased u5on a

series o. attri"utes and si#ilarities

Advertisin #ail in,ludes advertisin ,ir,ulars:

,ou5on envelo5es : ,atalos : Cs: and other,o##er,ial #aterials+

&R)CT MA&L

A67)RT&S&' G

6&R)CT

)*&8&T&

$)RS%'AL S)LL

$98L&C R)LAT&%'

SAL)S $R%M%T&%

S$%'S)RS1&$


9/31

Show,ase its 5rodu,ts and servi,es to the taretaudien,e

The 5ur5ose is to in,rease awareness and toen,ourae trial

Co#5anies will not #a-e #u,h 5ro?t at su,hevents

el5s #a-in new ,onta,ts and renewin old

ones

)*&8&T&%'S

A67)RT&S&' G

6&R)CT

)*&8&T&

$)RS%'AL S)LL

$98L&C R)LAT&%'

SAL)S $R%M%T&%

S$%'S)RS1&$


10/31

eter#ines ,lient needsBwants and res5onds throuh5lanned: 5ersonali


11/31

$u"li, Relations is de?ned as >the deli"erate: 5lanned andsustained eDort to esta"lish and #aintain #utualunderstandin "etween an orani


12/31

SAL)S $R%M%T&%'

Consu#er 5ro#otions

Tareted at ,onsu#ers

&n,ludes ,ou5onin: #oney oD

5ro#otions: ,o#5etitions: .reea,,essories: introdu,toryoDers +

Trade 5ro#otions Tareted at retailers to ensure they "uy #ore o. the

5rodu,t to "e -e5t in the store

&n,ludes trade s,he#es:.ree i.ts to retailers on5ur,hase o. 5arti,ulara#ount o. S(: etra S(swhen 5ur,hase ,rosses a5arti,ular nu#"er et,

A67)RT&S&' G

6&R)CT

)*&8&T&

$)RS%'AL S)LL

$98L&C R)LAT&%'

SAL)S $R%M%T&%

S$%'S)RS1&$


13/31

S5onsorshi5 is where an orani


14/31


15/31

An &deal 8lend o. $ro#otional A,tivities isreIuired in order to rea,h the desired tarets+Sele,tion o. whi,h de5ends on various .a,tors

li-e J;

Ha,tors that inuen,e sele,tion o.5ro#otion #i

Availa"ility o. #edia8udet$rodu,t li.e ,y,le stae Taret #i Ty5e o. 5rodu,tReulations


16/31

Co,a Cola

A)RT&S&'G

&R)CT MA&L

)*&8&T&%'S

$)RS%'AL S)LL&'G

$8L&C R)LAT&%'

SAL)S $R%M%T&%'

S$%'S)RS&$


17/31

A)RT&S&'G


18/31

)*&8&T&%' $8L&C R)LAT&%'

SAL)S $R%M%T&%' S$%'S)RS&$


19/31

%M&'%S

A)RT&S&'G

&R)CT MA&L

)*&8&T&%'S

$)RS%'AL S)LL&'G

$8L&C R)LAT&%'

SAL)S $R%M%T&%'

S$%'S)RS&$


20/31

A)RT&S&'G


21/31

)*&8&T&%' $8L&C R)LAT&%'

SAL)S $R%M%T&%' S$%'S)RS&$


22/31

AIuauard

A)RT&S&'G

&R)CT MA&L

)*&8&T&%'S

$)RS%'AL S)LL&'G

$8L&C R)LAT&%'

SAL)S $R%M%T&%'

S$%'S)RS&$


23/31

A)RT&S&'G

$)RS%'AL S)LL&'G


24/31

)*&8&T&%' $8L&C R)LAT&%'

SAL)S $R%M%T&%'S$%'S)RS&$


25/31

%AH%')

A)RT&S&'G

&R)CT MA&L

)*&8&T&%'S

$)RS%'AL S)LL&'G

$8L&C R)LAT&%'

SAL)S $R%M%T&%'

S$%'S)RS&$


26/31

A)RT&S&'G


27/31

$8L&C R)LAT&%' S$%'S%RS&$

SAL)S $R%M%T&%'


28/31

S'A$)AL

A)RT&S&'G

&R)CT MA&L

)*&8&T&%'S

$)RS%'AL S)LL&'G

$8L&C R)LAT&%'

SAL)S $R%M%T&%'

S$%'S)RS&$


29/31

A)RT&S&'G


30/31

&R)CT MA&LS$%'S%RS&$

SAL)S $R%M%T&%'

$8L&C R)LAT&%'


31/31

+++TA'(

Types of Promotions in Marketing

Documents