Internet Marketing and Promotions Deck

Who are you?

© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.

We’re Gunner Technology and we bring more than 50 years combined experience, building

marketing strategies, websites, apps, branding and technology.

We Have Helped:

•  Entrepreneurs build, market and sell their dream

•  Mom & Pops compete with companies 10x their size

•  Large companies cut cost and improve efficiency

What’s your plan for me?


What’s this going to cost me?


The Small Business Administration recommends that small businesses allocate 7-8 percent of their budgets to marketing. Thus, the lowest annual marketing budget for a $5 million business is $350,000 per year. That’s nearly $30,000 per month. Further, the SBA says totals should be as high as 20 percent for consumer-focused industries. That’s $84,000 per month. But we’ve got better options.

What will you charge me?


That depends on you. We need a budget to be effective. And we have a number of ways

to get the budget we need.

•  Retainer

•  Gross Revenue Share

•  Conversion Revenue Share

Retainer


You pay us a fixed monthly rate to fund our budget and do our job.

Pros: •  Simple

•  Immediate budget

•  Lowest commitment

Cons: •  Not a partnership

•  Highest risk to you

•  Doesn’t grow

Gross Revenue Share


You pay us a simple rev %. Ex. At 2%, you gross $700 in July. You pay us $14.

Pros: •  Simple

•  Immediate budget

•  Lower risk

Cons: •  Cuts into margins

•  Loose partnership

•  “Coat tails” feel

Conversion Revenue Share


You pay us a conversion-based %. Ex. At 40%, we increase your gross by $700 in

July. You pay us $280.

Pros: •  No risk to you

•  Highest growth potential

•  True partnership

Cons: •  Slowest (we start with -$)

•  Requires you to track $

•  Too successful?

Where does the budget go?


The budget pays for the direct costs and time/labor costs needed to execute our strategy, including ads, software licenses, technology development, meetings, research, graphics and analysis. We allocate budget, depending on your specific needs and estimated ROI, both of which can change monthly. Let’s look at an example for a monthly budget.

Huh?


•  $2,000 - Add coupons to iPhone app

•  $300 – Promo creative •  $100 - Software Licenses •  $50 - Stock Photography •  $50 - Buying #s and emails

•  25% - Facebook Ads •  20% - Google AdWords •  10% - Yellow Pages •  10% - Keyword Research •  10% - Competitive Analysis •  5% - Meetings with client

We start with the revenue from the previous month. For example, $20,000. The left column is totaled and

subtracted from that, leaving $17,500 to be allocated to the right column. We also maintain monthly

minimums for items in the right column, so we’re always putting some budget toward each.

What’s it going to get me?


More than if you don’t do anything.

•  Businesses should spend 7-8% of their budgets to marketing

•  The lowest annual budget for a $5 mil company should be $350k

•  Consumer-focused industries get as high as 20%

•  If you’re not willing to sacrifice margin for volume, we’re not for you.

•  We don’t offer promises. Other than we want to work with you.

But…


We can still play out the various scenarios. If we go back to our example $20,000

budget, this would mean, either:

•  You chose the retainer option at $20,000/month

•  You chose the gross rev share option and did $875,000 gross

•  You chose the conversion rev share and we drove $43,750 to you

We Give You an EDGE


Compete… and Win!

www.GunnerTech.com