TWO SECON D CURRIC ULUM SUSTAINABILITY AT THE CHECK-OUT COUNTER
Two second curriculum
May 25, 2015
Welcome to the 2-second curriculum. Modeling how to educate shopper,s in tiny increments of time, about supply chain and the benefits of buying used.
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Transcript
TWO SECOND
CURRICULUM
S U S T A I N A B I L I T Y A T T H E C H E C K - O U T C O U N T E R
Is Current Consumer Behavior Sustainable?!
MEN AND WOMEN SPEND NEARLY TWO FULL HOURS A MONTH JUST SHOPPING FOR CLOTHES
LETS
CAPT
URE THAT
TIME A
ND USE IT
TO
EDUCATE C
ONSUMERS
ABOUT TH
E SUPP
LY
CHAIN A
ND PRODUCT
LIFECYC
LE
“ No gear deserves to be imprisoned in a dusty basement or musty garage. All gear needs fresh air and another chance to play.”
THE HUMMINGBIRD AFFECT
Inspiring change one drop at a time
Where does stuff
come from?
Where does it go?
Make shoppers feel like they’re doing something green
Educate shoppers about the impacts of their purchases.
Inspire Action
“Learn and Pass It On”
Take-Away Cards
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