© Digital Vidya www.digitalvidya.com The Jewel in the Social Media Crown Twitter
Twitter the jewel in the social media marketing crown (B2B)
Aug 20, 2015
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© Digital Vidya
www.digitalvidya.com
The Jewel in the Social Media Crown
© Digital Vidya
www.digitalvidya.com
Earlier - "Papa, look Sparrow" said Hridya on seeing the Twitter
logo. Now - "Papa, look Twitter" said Hridya on seeing a Sparrow.
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Key Milestones!
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What can you accomplish?
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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Tweet 2 Order
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Reputation Mgmt
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Personal Example
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Product Promotion
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Event Promotion
800+ Registrations | US$ 2500 Price
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Twitter Basics
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Open Conversations via Mention/Reply
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Private Talks via Direct Message (DM)
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Group Discussions via #Tag
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Listening is the Key to Success!
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Quiz Time!
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_____ is the 2nd Largest Search Engine!
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Listening via Search
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Smart Listening via Advanced Search
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twitter.com - Exercise
• Mention (@) person sitting next 2 you
• Reply back
• Create a Tweet mentioning (@) 3 person
in this room w/ “#dvcamp”
• RT the most interesting tweet
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search.twitter.com - Exercise
• Find out most engaging tweet in this room
in last 1 hour
• Search for conversations relevant in your
domain
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Other Tools - Exercise
• HashTracking: Analyze #dvcamp Tweets
• TweetReach.com
• Listorious.com
• Tweet.Grader.com/location
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A Strategic Approach
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Let’s look at an example!
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Product Promotion
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Follow Create Engage
People talking about
Vodafone’s products
& services
People talking about
Mobiles, competitors
Links to online
promotions, insider
info and discount
codes
Twitter-only offers to
reward loyalty
Check DMs and
replies regularly
Answer questions &
acknowledge
feedback
Provide info when
requested
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70:20:10 Mantra
70% Tweets: Core Area
20% Tweets: Related Area
10% Tweets: Casual
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How to gain Followers on Twitter?
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“Talking to them is like talking to a Friend
who happens to sell Shoes.”
The Ultimate Victory!
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Thank You!
Our upcoming Social Media Trainings
Bangalore Delhi Mumbai
Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5
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