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Twitter Cairo, December 20 th Acquiring new customers & servicing existing ones Fady Ramzy Interact Egypt country Manager
25

Twitter session in Markedu 2010 Event

Jan 13, 2015

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Page 1: Twitter session in Markedu 2010 Event

Twitter

Cairo, December 20th

Acquiring new customers & servicing existing ones

Fady RamzyInteract Egypt country Manager

Page 2: Twitter session in Markedu 2010 Event

210/04/2023Twitter

So, how is it going over TWITTER

at the Moment?

#followinteract#SMMC

Page 3: Twitter session in Markedu 2010 Event

http://www.spotonpr.com/menatwittersurvey/310/04/2023Twitter

Visits to twitter.com grew more than

142% from MENA

between June 2009 & June 2010

Page 4: Twitter session in Markedu 2010 Event

4 10/04/2023Twitter

How good is your Customer care?

Page 5: Twitter session in Markedu 2010 Event

The 140 characters Goldmine

Page 6: Twitter session in Markedu 2010 Event

6 10/04/2023Twitter

Step 1: Listen, then listen & Listen

Understand how your customers & competitors use Twitter

Monitor tweets about your brand: twitter search, tweetscan

Identify influencers: Klout score, twittergrader

Understand and find friends: Friend and follow

Page 7: Twitter session in Markedu 2010 Event

7 10/04/2023Twitter

Step 2: Determine your goals & Profile

Prioritize your needs

Build a plan: Identity, resources, timeline, budgets

Determine profiles: Personal or Branded?

Page 8: Twitter session in Markedu 2010 Event

8 10/04/2023Twitter

Step 3: Build & Promote your Twitter identity

Page 9: Twitter session in Markedu 2010 Event

9 10/04/2023Twitter

Step 3: Build & Promote your Twitter identity

Page 10: Twitter session in Markedu 2010 Event

10 10/04/2023Twitter

Step 3: Build & Promote your Twitter identity

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11 10/04/2023Twitter

Step 4: Respond & engage

Be there!

Position yourself as a knowledgeable and trustworthy expert in your domain

80/20: 80% personal & conversational, 20% about the company I work for

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Step 4: Respond & engage

Share useful info: your blog, your website?

Share links: tweetmeme

Share photos and videos

Invite users to share

Page 13: Twitter session in Markedu 2010 Event

Customercare?

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14 10/04/2023Twitter

Customer care: Why?

Quick problem resolutions

Cost reduction

Promoting Brand image: Manage, track, study & respond properly!

Page 15: Twitter session in Markedu 2010 Event

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Customer care: Presence and response

make your Twitter presence known

Respond quickly and transparently

Be authentic and transparent

Page 16: Twitter session in Markedu 2010 Event

Seriouscases

Page 17: Twitter session in Markedu 2010 Event

http://www.spotonpr.com/menatwittersurvey/1710/04/2023Twitter

Page 18: Twitter session in Markedu 2010 Event

http://www.spotonpr.com/menatwittersurvey/1810/04/2023Twitter

Page 19: Twitter session in Markedu 2010 Event

$

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$

Page 20: Twitter session in Markedu 2010 Event

Egyptian Cases?

Page 21: Twitter session in Markedu 2010 Event

21 10/04/2023Twitter

Vodafone Egypt

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Vodadone Egypt

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Mobinil

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Mobinil

Page 25: Twitter session in Markedu 2010 Event

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Interact Egypt7B Omar Shaaban,Nasr city, Cairohttp://Egypt.interact.itGrazie!

شكرا

10/04/2023

Fady [email protected]: @CyberzizoLinkedin: Fady Ramzy