www.ForwardProgress. net (877) 592-6224 Twitter for Business Coaches – Retention & Growth Class Starts in Less Than 30 MIN
www.ForwardProgress.net(877) 592-6224
Twitter for Business Coaches – Retention
& Growth Class Starts
in Less Than 30 MIN
www.ForwardProgress.net(877) 592-6224
Twitter for Business Coaches – Retention
& Growth Class Starts
in Less Than 15 MIN
www.ForwardProgress.net(877) 592-6224
Twitter for Business Coaches – Retention
& Growth
www.ForwardProgress.net(877) 592-6224
• Founder and CEO of Forward Progress• Over 25 years in business Coaching and Consulting• Trained and Coached over 15,000 People• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 25 Million Leads, Coach and
Trained Thousands of People using Internet Based Lead Generation
• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Coaching, Training and Channel Sales…..
Dean DeLisle – Social Media Specialist
www.ForwardProgress.net(877) 592-6224
Enhance your credentials and align yourself with some of the industry’s most sought after business coaches.
Our members enjoy seven broad WABC benefits: Advocacy
We see business coaching as an essential business service. Benefit from the initiatives we’ve introduced to build client demand and define industry standards.
Business DevelopmentGrow your business, hone your expertise and boost your effectiveness with our many business development resources.
CredibilityAdvertise your high standards and add to your credentials by aligning yourself with the world’s most respected international business coaching association.
NetworkingAccess a powerful network of the industry’s leading coaches. By tapping into a community of like-minded colleagues, you can broaden your knowledge, strike up business alliances and exchange valuable referrals.
Personalized ServiceReceive free one-on-one service from WABC representatives, including member support response within one business day.
RecognitionWe believe in honoring individuals who make outstanding professional contributions. Become eligible for some of the most prestigious awards and distinctions in the industry.
Strategic AlliancesTake advantage of the alliances we’ve built with leading experts, businesses and organizations willing to share their resources and expertise.
There's never been a better time. Apply for membership: www.wabccoaches.com
www.ForwardProgress.net(877) 592-6224
What we’ll cover…
• What is ‘Social Networking’?• What is Twitter?• Proper use and setup • Business use examples• Event usage• 7 Steps to start
www.ForwardProgress.net(877) 592-6224
Social Networks You Already Know
• WABC• You!• Chambers• Industry Clubs• Organization• Charities• Country Clubs• Network Groups
www.ForwardProgress.net(877) 592-6224
Why do “Traditional”Social Networks Work?
• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
www.ForwardProgress.net(877) 592-6224
Why Do “Traditional” Social Networks Work?
• Think about Recommended “IN” – Why?
MAKE IT EASY!
2 Old – 2 New
www.ForwardProgress.net(877) 592-6224
How Many Contacts and eMails
Do YOU Have?• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?
Bob Sue Pat Mark
Stop Thinking One
Dimensional!
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
What is Twitter?• Twitter is a social networking and
microblogging service that allows you to answer the question, "What are you doing right now?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
Micro Blogging -> Blogs
Texting -> Email
www.ForwardProgress.net(877) 592-6224
Twitter Functionality
• You can send your messages using the Twitter website directly, as a single SMS (text) alert, or via a third-party application such as Tweetdeck, Hootsuite or SocialOomph.
• Your tweets are displayed on your profile page, on the home page of each of your followers, and in the Twitter public timeline (unless you disable this in your account settings.)
Your Truly Broadcasting
www.ForwardProgress.net(877) 592-6224
Used by National Chains…
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And Local Businesses!
www.ForwardProgress.net(877) 592-6224
Default Twitter Profile
www.ForwardProgress.net(877) 592-6224
Profile & Follow(er) Tips
• Decide what your value and routine will be• Interesting bio (in 160 characters or less!)
• Use Keywords• Upload a relevant photo• Use your real name and location• Don’t use the default background!
www.ForwardProgress.net(877) 592-6224
Twitter Uses for Business• Personal Branding. Advantages: casual, conversational.• Direct traffic. Build web site traffic, viral nature.• Find Prospects. Do a search for keywords related to
your product on Twitter Search and then follow users. • Notify Your Clients. New products, specials, etc.• Get Feedback. Collective intelligence, polls,
recommendations, etc.
www.ForwardProgress.net(877) 592-6224
More Twitter Uses
• Hire People. Recommendations for freelancers.• Network for benefits. Network with like-minded people,
especially those in the same industry. Testimonials or peer recommendations.
• Business Management. Can be used as a company intranet that connects employees to one another.
• Take Notes. Easy way to record important ideas or concepts you want to explore further. (Set private.)
• Event Updates. Hassle-free way of disseminating information.
www.ForwardProgress.net(877) 592-6224
More Uses for Twitter
• Set Up Meetings. Twitter can help you organize impromptu meetups.
• Acquire Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Sometimes your followers will vote up the stories because they agree with it. This allows you to acquire more support for your efforts on other social media websites.
www.ForwardProgress.net(877) 592-6224
Benefits of Twitter
• Short format allows informal collaboration & quick information sharing.
• Share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people.
www.ForwardProgress.net(877) 592-6224
Twitter Users
www.ForwardProgress.net(877) 592-6224
Twitter Users
www.ForwardProgress.net(877) 592-6224
Twitter Users
www.ForwardProgress.net(877) 592-6224
Building Brands
• Zappos, the online emporium known for outstanding customer service, encourages employees to Twitter and to respond to customers who also use the service — increasing the company’s reputation as a friendly place to shop and work. Notably, the chief executive of Zappos, Tony Hsieh, Twitters frequently. Because the company cultivates an un-corporate image, he’s the rare executive who can effectively post personal updates.
www.ForwardProgress.net(877) 592-6224
Engage Customers
• Run contests, solicit feedback and thank customers for supportive messages.
• Provide regular value• Integrate with your other Social Value Posts
www.ForwardProgress.net(877) 592-6224
Customer Service
• Wesabe, a personal finance site, has long used Twitter to respond to complaints and to let customers know when it’s fixing problems.
• Comcast doesn’t post, but it does use Twitter to respond to customers who have complained about the company.
www.ForwardProgress.net(877) 592-6224
Twitter Terms@replies (also known as “mentions”)Use an at sign (@) in front of a Twitter username to reply to someone, to refer to them, or new public timeline message to somebody. For Example: @deandelisle
Retweeting (RT)Retweeting is the act of sharing someone else’s tweet with your followers – spreading the word wider. To identify a retweet, the Twitter convention is to put RT at the start of the retweet and to include the Twitter username of the person you are retweeting like attributing a quote. In fact, it is a violation of Twitters terms of service to present others’ material as your own, so attribution is key.
www.ForwardProgress.net(877) 592-6224
Twitter Terms
Hashtags (#)Use the sharp or number sign (#) as part of a “hashtag” to organize and categorize your information. For example: #forwardprogress
The Fail WhaleTwitter sometimes reaches overcapacity and you cannot tweet or read tweets. When that occurs, users of Twitter are taken to a screen that includes the graphic (by Yiying Lu) of a whale, now referred to as the Fail Whale, seen to the right.
www.ForwardProgress.net(877) 592-6224
Key Word Search
• How do Comcast and Wesabe know customers are grousing? Twitter’s excellent search feature lets you learn what people are saying about any term — including you, your competitors or your industry. (Oddly, this search feature is different from the relatively useless one at the top of your own Twitter home page.) You can then respond to individuals — as Comcast and Wesabe do — with the @username trick.
www.ForwardProgress.net(877) 592-6224
Key Word Search
www.ForwardProgress.net(877) 592-6224
Key Word Search
www.ForwardProgress.net(877) 592-6224
Key Word Search
www.ForwardProgress.net(877) 592-6224
Relationship Building/Testimonials
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
URL Shorteners• Bit.ly• Tiny.url
www.ForwardProgress.net(877) 592-6224
Twitter.Grader.com
www.ForwardProgress.net(877) 592-6224
Announce your Twitter Presence!• Add to your email signature • Add to your web site• Add to your blog and other social media
accounts such as LinkedIn, Facebook, etc.
www.ForwardProgress.net(877) 592-6224
Integrate!
www.ForwardProgress.net(877) 592-6224
Twitter – Your 7 Steps
1. Establish your value & routine
2. Integrate with your other Sites
3. Use the Tools available
4. Build Followers
5. Tell people you are on Twitter
6. Ask for help if needed
7. Have Fun!
www.ForwardProgress.net(877) 592-6224
Upcoming Class
LinkedIn Accelerated Sales Program – 4 Week Online Group Coaching Series$149 - Starts August 12 – 2PM Central Time4 – Sessions - 2Reviews – Recorded & Live
www.linkedin4sales.eventbrite.com
www.ForwardProgress.net(877) 592-6224
Let’s Connect!TWITTER: www.twitter.com/deandelisleFACEBOOK: www.Facebook.com/deandelisleFAN PAGE:
www.Facebook.com/ForwardProgressLINKEDIN: www.LinkedIn.com/deandelisle