Why Twitter Matters SIIA Brown Bag Lunch April 22, 2009
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Why Twitter Matters
SIIA Brown Bag Lunch
April 22, 2009
Page 2 March, 2008
Twitter for Business
Panelists:
Phillip Pearlman, Director, StockTwits
Jake Harris, Senior Architect, New York Times
Digital
Sarah Austin, Lifecaster, Pop17
Moderator:
Barry Graubart, VP Product Strategy, Alacra
Tweeting this event? Please use hashtag #SIIA
Page 3 March, 2008
What is Twitter?
Microblogging or “micro-sharing”
140 character limit per tweet; may include links
Launched March, 2006
Twitter by the numbers:► 9.3 million active Twitter accounts (up from 500k a
year ago) 1382% year-over-year growth (Feb, 2009) 1.5 billion Tweets to-date (GigaTweet) 25% of tweets include a link
► Business demographic: 3 million unique visitors ages 35-49 62% of users access Twitter at work
► Going mobile: 735k unique visitors via Mobile in February
► Average user posts 80 tweets per month (Q4, 2008)
Page 4 March, 2008
It’s not about what you’re doing
What would you like to share today?
Page 5 March, 2008
friends & familyphotos, etc
Following is different from friending
my professional networkreferences, recruitment,
biz dev
Twitterwhat I’m reading
Page 6 March, 2008
Twitter Conversations
Twitter is not threaded
Can publicly reply with @► @pop17 thought the Loic interview was
great
Can privately direct message with d► d ppearlman how’s 10am on Tuesday?► Can only DM someone who is following
you
Page 7 March, 2008
The power of the network effect
The Retweet► RT pop17 @loic is the special guest in
today’s episode: http://tinyurl.com/crouva #sxsw
Logarithmic effect of your network is
the special sauce
Examples:► @amandamooney Friday coffee► @pistachio charity:water
Page 8 March, 2008
Twitter for Business
Page 9 March, 2008
Twitter Tools
► TweetDeck► Seesmic► Tweetie (mac)
► Twitterfon► Twitterific► Tweetie► Dozens of others
► Twitterberry► dabr.co.uk
Page 10 March, 2008
Tips & Tricks
Summize: Twitter Search
URL Shorteners – critical for links► Bit.ly► Tiny.url
# hashtags► Tagal.us defines them
Keeping your tweets <120 characters
(including links) makes them “retweet
friendly”► Don’t complain – business writers only get 80
characters for a headline
Page 11 March, 2008
Your Profile Page – What Matters?
Page 12 March, 2008
Are you a Spammer?
Page 13 March, 2008
Twitter for Business
Panelists:
@ppearlman Phillip Pearlman, Director,
StockTwits
@harrisj Jake Harris, Senior Architect, NYT Digital
@pop17 Sarah Austin, Lifecaster, Pop17
Moderator:
@graubart Barry Graubart, VP Product Strategy,
Alacra
Presentation available at http://bit.ly/SIIA_Twitter
Tweeting? Please use hashtag #SIIA
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