Twitter Brown Bag Presentation 2013

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Business Integration with Clarity

Twitter Brown Bag Presentation Created by Valerie Hernandez

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Agenda

• Overview of Twitter

• Advantages of using Twitter

• Best practices on creating an account

• How Twitter is used as a recruiting tool

• Conclusion/Next Steps

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What is Twitter?

• Twitter is a real-time social networking and micro-blogging service that enables its users to read other users’ updates (known as tweets), which are text-based posts of up to 140 characters in length

• Third most popular search engine following Google and Youtube

• Approximately 500 million users

• Over 340 million tweets a day (that’s 1.6 billion weekly!)

• Created in 2006 and headquartered in San Francisco, CA

• Twitter is fully searchable, free and easy to set up and use

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The Evolution of Communication

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Advantages of Using Twitter

• Powerful tool for obtaining news and information in real-time

• Stay up to date with the latest trends and what is valuable to you

• Share information

• Excellent networking channel

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Creating an Account is Easy and Simple

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Creating an Account

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Example of a Twitter Account

8

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Example of a Twitter Account

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Example of a Twitter Account

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pureIntegration Twitter Page Example

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Best Practices of Using Twitter

• Use a professional profile picture

• Utilize your bio space

• Pick a simple, findable username

• Follow lots of people

• Tweet about things that matter in your field

• Use hashtags

• Make tweets authentic

• Privacy Settings

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How Twitter will be used for Recruiting

• Tweet jobs • Search for active and passive candidates • Ask followers to retweet job postings • Get an edge on the competition • Get up to speed on a skill or function • Connect with fellow employees and other recruiters

on twitter • Tweet about company events, employee

testimonials, news and perks • Tweet links to interesting industry-related content

articles

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Follow us on Twitter, You Must

Yoda says…

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Recruiting Team’s Twitter Usernames

Recruiter Name Twitter Username

Twitter Accountame

Valerie Hernandez ValerieatPI Val@pureIntegration

Cecilia Almaraz CaitlinatPI Cecilia@pureIntegration

Selome Kidane SelomeatPI Selome@pureintegration

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Twitter Impacts Lives

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Conclusion/Next Steps

• If you don’t already have a twitter account, create one

• Once you create your account, start building your network by connecting with fellow employees

• If you have a twitter account, enhance your network by following PI recruiters

• Talk to Lisa if you are interested in learning more about using Twitter for company-related purposes

• HR Recruiting uses Twitter as a recruiting vehicle

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