Twingly Blog Manager Presentation

Connecting eCommerce and Bloggers

• Founded in 2006

• Index 75 million+ blogs all over the world.

• Two products: Blog Manager for eCommerce.Blog Data for social media

monitoring.

• More than 100 customers across 16 countries.

• Ranked as one of the fastest growing technology companies in Sweden in November, 2011 by Deloitte.

Twingly - Who are we?

Blogs Influence!

Who is Influenced by Blogs?

• 83% of British people between the ages of 16 and 54 read blogs at least once a month.

• 87% of the these people shop online at least once a month.

• 50% of British online consumers have purchased a product based on a blogger’s recommendation.

Bloggers Influence Purchases

Source: Technorati Media's 2013 Digital Influence Report

Why DO blogs influence?

• They build a strong relationship with their followers.

• Their readers trust their recommendations

• Their posts about products are independent reviews.

• Blog posts stay on the internet, drive traffic and influence over longer time than Facebook, Twitter, Instagram etc.

How do you capitalize on these facts?

Marketing that sticks, that will reach new customers and increase

sales!

We have the Tools to help you do this!

Twingly Blog Manager

Attract bloggers with

Blog Manager

+

The Blog Box

Bloggers Love to be featured

• 86% of bloggers would link to online shops more often if they were presented as a reference next to the products.

• 89% of bloggers would link to online shops more often if those shops referred traffic to their blogs.

How the Blog Box works

The Blog Box automatically finds and features blogs that link to your products!

Attract More Bloggers

Bloggers love Attention! 86% of the bloggers asked would link more often to products at

eCommerce sites if they were presented as a reference next to the product.

Example Blog Box – ProductProduct page at andmotion.se:

Example Blog Box – ProductProduct page at Gymgrossisten.com:

Example Blog Box – SiteGymgrossisten.com front

page:

Twingly at Gymgrossisten• Gymgrossisten is the leading webshop

in Scandinavia in the food supplements industry.

• Incoming links from blogs to Gymgrossisten.com increased by more than 300% since deploying Twingly in Nov. 2012.

Blog Box BenefitsIncreased ConversionBy presenting blog posts with the Blog Box next to your products you will increase visitors converting. Independent product reviews frame your products in a credible context.

Increased SEOMore bloggers will link to your products if they are presented as a reference and get a link back from you. Google adores these links!

Marketing via blogsBloggers who link to your shop will send quality, engaged traffic to your online shop.

The Dashboard

Monitor Statistics

For your shop:• Past 12 months• Links• Mentions

Navigate through:• Year• Month• Week

See who blogged about your shop and when!

Control Your Blogosphere

Overview of blogs:• See mentions• Linking posts• Linked

products

Metadata:• Blogger

demographics• Rank of

blogger

Find and Engage New Bloggers

• See who is influential and links often

• See demographics

• Easy click and visit their blogs

Contact and engage them!

Blog Manager – Summary

Blog Box• Increase SEO• Marketing via blogs• Increase Conversion

The Dashboard• Control your part of the blogosphere• Save time and systemize your

interactions with bloggers• Get vital statistics• Find new bloggers

Twingly Customers

For more information or to book a meeting, please

contact us on:

[email protected]+44 (0) 20 32 90 50 60