Dan Slee, Walsall Council #12 tips for using Twitter in local government
Twelve tips for using Twitter in local government
May 10, 2015
A guide to help people in local government start and use Twitter to best effect. Based on the case study of Walsall Council's useof Twitter.
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Dan Slee, Walsall Council
#12 tips for using Twitter in local government
Linotype machine 1910
#12 really good tips
#1: Realise that the landscape has changed (and your skills
need to too.)
2008
The Walsall media landscape 2005
The Walsall media landscape 2005
21 journalists or photographers
The Walsall media landscape 2011
The Walsall media landscape 2011
21 journalists or photographers9
The Walsall media landscape 2011
23,000
The Walsall media landscape 2011
23,000
20,000?
The Walsall media landscape 2011
23,000
20,000?
7,000
The Walsall media landscape 2011
23,000
20,000?
7,000
222,000
#2: The channels of communication have changed.
#3: Learn the language of the platform first (by messing
about with it yourself.)
Social media is a conversation...Conversational...
Not controlled...
#4: You can’t control the message
No press releases linked to RSS
No press releases linked to RSS
No broadcasting!
No press releases linked to RSS
No broadcasting!
Follow back
No press releases linked to RSS
No broadcasting!
Follow back
Reply in 24 hours
#5: It’s okay to be a human voice
#5: Don’t just stick to the press release.
#6: Link. Share. Retweet. Be web 2.0.
Negative...
#7: Take the argument offline.
#8: Take the re-buttal online.
It’s not just for comms...
#9: Service areas work well on Twitter (so be prepared to
share).
@hotelalpha9 is a genius...
#9: People on the frontline can work brilliantly on Twitter.
#8: People on the frontline can work brilliantly on Twitter.
#10: Have a simple to understand social media
policy.
#11: Make sure it connects with other channels of
communications.
#12: Cut, past and send your positive feedback to off-line
officers.
Praise...
YAMMER
Yammer...
Creative commons credits
Linotype machine – Library of Congress http://www.flickr.com/photos/library_of_congress/3738806589/sizes/o/in/photostream/
Coca Cola – Rusty Boxcars http://www.flickr.com/photos/rustyboxcars/5313811430/sizes/l/in/photostream/
Conversation – Dan Patterson http://www.flickr.com/photos/creepysleepy/1477997114/sizes/o/in/photostream/
Papers – Katmere http://www.flickr.com/photos/katmere/51065495/sizes/m/in/photostream/
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