1 Photo Credit: Twitter Twitter: Advanced Tips & Tricks How to increase your profile visibility, followers and engagement rate Morad Stern Hewlett Packard Enterprise (HPE) @morad Plus! Basic intro for Twitter beginners
1 Photo Credit: Twitter
Twitter: Advanced Tips & Tricks How to increase your profile visibility,
followers and engagement rate
Morad SternHewlett Packard Enterprise (HPE)
@morad
Plus! Basic intro for Twitter beginners
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We’re going to…
Photo Credit: Twitter
• Get to know Twitter• Starting our own activities on Twitter• Understanding Twitter’s unique attributes and
how to use them to promote us or our brand
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We will learn
What is TwitterHow to open an account
Hashtags, Mentions, RT, DM, Lists, Like
Review prominent accounts
Techniques for increasing engagementTwitter activities statistics
Part 1
Part 2
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TwitterWhat is Twitter?
Twitter attributes
• Fast and topic-based social network• Established in 2006, more than 2,000 employees• More than 284M monthly active users
• Micro blogging: up to 140 characters• "The internet’s pulse”• By default - anyone can follow anyone• No friends• Short expiry date• Strong emphasis on topics• No differences between brand or human
profile• No groups
Adding image, poll or animated GIF will “cost”
you 24 characters
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Opening account
Notice: Your username is unique and cannot be replace.
Think good before choosing one.
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Welcome
Notice: In this example Peter Parker is the “full name”, it can be replaced. The user name “PeterParker457” is unique
and cannot be changed.
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Step 1 – building profile
Look for ‘Edit profile’ button
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Step 1 – building profile
Notice: Choose a good header & profile image. Use the “website” option wisely.
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Step 1 – building profile
Notice: This is my Twitter account page. I treat it like a landing page, and you should too. Why? Because Twitter analytics will
monitor how many users visit your Twitter page.Feel free to visit me:://https . /twitter com morad
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Tweet’s structure
Now, let’s see how a single tweet is structured... You can
see image, some ‘regular’ text, and some text that look
different…
Notice the” “ @Notice the”#“
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Hashtag #• Finding specific
content and users• Great way to
manage and monitor live events
• Can be use for bolding a word
Notice: Hashtag”#“ =
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Mention @• Link to brand or
person profile• A way to start an
engagement with one or more profiles
• Any account that is mentioned in your tweet will get a notification from you
Notice: Mention” “ =@
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Image taggingAwesome way to save characters as you tag up to 10 users on the same image!
Now, this is a powerful tip!
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RT• Forwarding content
that is not your to your followers
• Great way to open discussion with one or more profile
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LikeWay to grab user’s attention
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Sharing tweet
You can embed tweet to your own site.
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Polls
Notice: Polls are great ways to engage users on Twitter .
How to create one? Look for the pie icon in creating tweet dialog
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DM
Notice: DM = Direct Messages. Just like mail, just inside Twitter.
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Evaluate profileHow many followers comparing to how many followings.
To evaluate profile power: Look for following / followers ratio .In this example, Time official profile follows 777 users, but 7.2 millions users follow Time.
Power Tip: look for those 777 and try to figure out why Time chose to follow these accounts
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Lists
Notice: Lists are powerful option to organize your tweets stream. We can say that lists are content filters made by you.
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Lists
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Lists
Notice: People you get into private list won’t get notification about it
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Before you start
Photo Credit :Blondinrikard Fröberg ,Flickr CC
• Think twice before hitting the publish button
• Check spelling and syntax
• Give credit when needed
• When sharing link – check it’s validity
• You CANNOT make a tweet disappear (well you can delete it but there can always be a print screen out there)
• Think twice before you start following someone
• Do not confuse between DM and tweet
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Part 2 - Strategy
Photo Credit: Twitter
• What’s your goal?• What are your main
messages?• What industries and
contents are related to you or your brand?
• What is the ultra-fast content you make?
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Journalists on Twitter• “#Breaking”• Press conferences• Monitor VIP and
thought leaders activities
• “Going live on…”• Live broadcast
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Community
Photo Credit :Sreejith K ,Flickr CC
• Your community is your followers
• You should define your audience. The deeper you go the better
• Two way discussion is a must
• Grow your community by engaging other profile’s community and getting into relevant discussions
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Gaining attention
Notice: I mentioned both Rovio and Angry Birds official accounts
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Mapping• Thought leaders• Media • Internal mapping• Dates• Conference and events• Trends
Notice: To better understand the term “Mapping” read this short article by me“ :
: Becoming a Thought Leader It Starts with C reating Your Industry
Map ”
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Search
Notice: Search are awesome way to find topics, discussions and interesting users
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Verify
Notice: There are some profiles that gets this blue verify sign by Twitter. It means this is the official
account.
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Video
• YouTube• VINE• GIF• Periscope \
Meerkat
Photo Credit : AV Hire London ,Flickr CC
Enrich your content
Notice: Enrich your content by using video
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Emoji
Notice: Enrich your content by using Emoji. Here is a free site to use: http://
www.piliapp.com/twitter-symbols. Remember, you are always fighting for attention - so do anything you
can to gain more.
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Pinned Tweet
Pinned tweet will always appear at the top of your profile page. Good example for using this option is for
calling people to register to your mailing list
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Engagement Statistics
Sources: Hubspot, 2014 VelocityDigital, 2013
• 17% more engagement on weekends• Tweet that includes image gain double attention• Tweet with less than 100 characters gain 17% more
attention• Using Hashtag (#) get double attention• Notice the time and time zone
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Twitter widget embed
Notice: I embedded my Twitter account in my personal blog :
:// . .http www usabilitytalking com/
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Thank you!
I hope you enjoyed and learned something new!You can follow me for more:
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