Elevator Pt.1
Tweetdelay eng angel
Aug 23, 2014
Tweetdelay is a second screen app that retrieves the best, most fun, most relevant and most popular Tweets about a TV show while you watch it in delay.
Every TV show nowadays has a # and it's fun (sometimes hilarious) watching the Twitter feed while you watch the show. But more and more people are watching progams in in delay or on demand. And in those cases, using Twitter wil give you a shitty user experience (bad timing, continious scroling and spoilers.) Still want to catch the buzz and avoid spoilers? Use Tweetdelay.
You simply install the app on your phone, tablet or even your smart TV. Tweetdelay will retreive Tweets with the appropriate # and will serve you the tweets synchoniously while you watch the program on demand. We can even serve you preselected the most popular, funny or relevant tweets.
Tweetdelay is interesting for broadcasters, telcos, advertisers (in stream advertising) and consumers. It's scalable and international.
Every TV show nowadays has a # and it's fun (sometimes hilarious) watching the Twitter feed while you watch the show. But more and more people are watching progams in in delay or on demand. And in those cases, using Twitter wil give you a shitty user experience (bad timing, continious scroling and spoilers.) Still want to catch the buzz and avoid spoilers? Use Tweetdelay.
You simply install the app on your phone, tablet or even your smart TV. Tweetdelay will retreive Tweets with the appropriate # and will serve you the tweets synchoniously while you watch the program on demand. We can even serve you preselected the most popular, funny or relevant tweets.
Tweetdelay is interesting for broadcasters, telcos, advertisers (in stream advertising) and consumers. It's scalable and international.
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Transcript
Elevator Pt.1
#TVOH
#ESF14
BThThe best fun while watching live TV
But what if you can’t view the programme live, but still want to
catch the buzz?
SPOILERS TIMING
Play & Pauze Timestamps
Original Broadcast Time
# + programme name
The #-Twitterfeed runs sync with your delay view of the TV programme
Attributes
1. Second screen app for Mobile, Tablet, PC and (in the future) SmartTV
2. International and scalable concept3. Interesting for broadcasters, telcos.
advertisers and consumers4. Works for Twitter and any other social network
because the # or keyword is leading
Usage scenarios
Think about..
• Suggested Twitterers (comedians, journalists, specialists, former athletes, football players)
• Directors comments• Most popular tweets during the show• In-stream advertising
But also..
• Live tweet report from pre-selected Twitterers
• Enhancing trending-topics with video snapshots
Background
Social media usage during TV watching
Delay TV behaviour (NL)
Smart TV sales (worldwide)
Does this exist already?
Chances for investors
a) Telco’s: Tweetdelay as an exclusive second screen application for Telco clients.
b) Advertisers: Tweetdelay as an add-on app to a sponsored TV show.
c) Advertisers: Tweetdelay as a second screen application powered as a means to connect to TV viewers (and potential clients).
Ways to coöperatie
a) Full ownership.b) Temporary exclusive usage right
followed by white label release.c) Non-exclusive branded application.
Roadmap
Development
Beta (release 2014 EOY)
• Playback tweets• Manual control (MR)• In stream advertising• Suggested Twitterers• Analytics• (Live Twitter pre-selection)
Alpha (release spring 2015)
• Playback tweets• Timestamp control• In stream advertising• Suggested Twitterers• Analytics• (Live Twitter pre-selection• Twitter highlights• Exclusive Twitter reports
2.0 (release 2015 EOY)
• Playback tweets• Sound control (shazam)• In stream advertising• Suggested Twitterers• Analytics• (Live Twitter pre-selection• Twitter highlights• Exclusive Twitter reports• Smart TV app• Trending topic TV highlights
What do we need?
What do we need?
• Money: beta development +/- € 100.000 (iPhone & Android)
• Partnerships: (consumer) electronics, TV producers, investors, telco’s, broadcasters data, twitter)
• Time (or better yet….speed!!)
ThanksTalk to you soon :-)
@RalfvLieshout#buyitanditsyours
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