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What Makes A Great Brand?
Marketing What Makes A Great Brand?

For the past few months, We Are Social has been working with The World Federation of Advertisers on Project Reconnect: an initiative where we listen to what people really…

Online Advertising:  25 Stats and Facts that Break it All Down
Business Online Advertising: 25 Stats and Facts that Break it All Down

Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage? 2014 will be the year in which…

Latest 2013 smartphone use research data
Devices & Hardware Latest 2013 smartphone use research data

made by Dentist Identity and Google http://dentistidentity.com Marketing, Websites and SEO for dentists.

Location based Ads using Google Maps
Devices & Hardware Location based Ads using Google Maps

Seminar presentation for 3rd year comp. Engg students. Targeted Mobile Advertising System is now used by almost every smartphone holder. The latest updates in Google Local…

12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the Display Banner?)
Marketing 12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the Display Banner?)

Display ads are by far the biggest source of income for online publishers. There’s the medium rectangle, half-page, leaderboard, and possibly hundreds of more obscure types.…

Alma Media CMD 2013 Kai Telanne
Investor Relations Alma Media CMD 2013 Kai Telanne

#AlmaMedia 's CEO Kai Telanne gave this presentation November 27, 2013 for investors in Helsinki.

Digital Innovations in Local Radio & Television (BIA/Kelsey Presentation to TAB 2014)
Marketing Digital Innovations in Local Radio & Television (BIA/Kelsey Presentation to TAB 2014)

Every broadcaster recognizes that digital media technologies are transforming the business. It’s a gold rush to win the billions of dollars available in digital ad revenue.…

Taking advantage of mobile display
Marketing Taking advantage of mobile display

Google's presentation from our Display Day event on mobile display advertising

Keynote: using the digital marketing ecosystem for digital monetization - Roland Siebelink - Rocket Fuel - Colombia 3.0 - 2014-07-31
Marketing Keynote: using the digital marketing ecosystem for digital monetization - Roland Siebelink - Rocket....

This presentation describes the changes taking place in the marketing ecosystem due to the growth of digital marketing in general and of programmatic advertising in particular.…