For the past few months, We Are Social has been working with The World Federation of Advertisers on Project Reconnect: an initiative where we listen to what people really…
Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage? 2014 will be the year in which…
Seminar presentation for 3rd year comp. Engg students. Targeted Mobile Advertising System is now used by almost every smartphone holder. The latest updates in Google Local…
Display ads are by far the biggest source of income for online publishers. There’s the medium rectangle, half-page, leaderboard, and possibly hundreds of more obscure types.…
Every broadcaster recognizes that digital media technologies are transforming the business. It’s a gold rush to win the billions of dollars available in digital ad revenue.…
This presentation describes the changes taking place in the marketing ecosystem due to the growth of digital marketing in general and of programmatic advertising in particular.…