Tw live-mobile-strategy-131017112521-phpapp01

EVOLVING FOR MULTIPLE SCREENSStewart GleadowJonny LeRoy

the future?

or a Segway for your face

B U S I N E S S

C U S T O M E R S

B U S I N E S S

C U S T O M E R S

http://www.flickr.com/photos/bichologo_errante/7881219424/

N A T U R A L R E S P O N S E IS TO HAVE A P U R E L Y SHORT-TERM S T R A T E G Y

ECOSYSTEMEVOLUTIONEMPATHY

http://www.flickr.com/photos/travis_simon/4009899340/

F O L L O W T H E MONEY

LONG-TERM STRATEGIES

BECOME AN ECOSYSTEM PLAYER

http://en.wikipedia.org/wiki/File:Eden_Project_geodesic_domes_panorama.jpg

B U S I N E S S

C U S T O M E R S

What the users see

The Rest

SMALL

STITCH-ABLE S E R V I C E S

S E P A R A T E PRESENTATION A N D L O G I C

CONTENT MANAGEMENT SYSTEMS NEED TO EVOLVETO DEAL WITH MULTIPLE SCREENS

FROM MANY SERVICES

C H O O S E TOOLS THAT PLAY WELL WITH OTHERS

http://www.flickr.com/photos/curtislife/260056423/

FAVOUR OPEN TECHNOLOGIES

with a healthy dose of short-term pragmatism

CULTURE OF EVOLUTION

http://www.flickr.com/photos/jurvetson/63009926/

E M B E D D E S I G N I N T O YOUR PROCESS AND TEAMS

M E A S U R E LEARN AND A D A P T

SHORT-TERM STRATEGIES

GET THE NUTS & BOLTS RIGHT

your perimeter is POROUS

like it or not YOU HAVE AN APIsecurity is a TRADE-OFF - trade with EYES OPEN

security is NOT AN APPLIANCE

S E C U R I T Y :

G O O D T E S T I N G AND AUTOMATION A L L O W Y O U T O MOVE QUICKLY A N D E V O L V E

Android iOS Web BlackBerry Windows Phone

experience

platforms

experience

platforms

Mobile App

KEEP THE APPS I M P L E

SHARELOGIC

WHAT APPROACHSHOULD YOU TAKE FORA NEW PRODUCT?

W H A T A P P R O A C HSHOULD YOU TAKE FOR AN EXISTING PRODUCT?

CASE STUDY:A M A J O RUS AIRLINE

Visual Re-design

?

Frequent, smaller releases

X

X

Visual Re-design

http://calatrava.github.com

Frequent, smaller releases

X

X

Visual Re-design

KEEP THE APP SIMPLE

SHARE LOGIC

One team per channel

One team per product / service

EVOLVE YOUR ORGANISATION

DISCOVER

SCALE

Optimised for learning, adapting

and speed

Optimised for predictability, quality and scale

Enterprise

Start-up

SCOPE

TIME

SCOPE

TIME

Important stuff is visible

SCOPE

TIME

MEASURE SOMETHING ELSE

CYCLE TIME TEAM

VALUE INVESTMENT

LEARNING DISCOVERY

http://www.flickr.com/photos/bichologo_errante/7881219424/

Y O U C A N HAVE MORE THAN JUST A SHORT-TERM S T R A T E G Y

ECOSYSTEM

EVOLUTION

EMPATHY

L O N G - T E R M :

play nicely, internally & externally

prepare your organisation & architecture for change

understand the context of your users & teams

BUILD APPS, BUT PREPARE FOR A POST-APP WORLD

F O L L O W T H E M O N E YS H O R T - T E R M :

GET THE BASICS RIGHT

THANK YOU.@StewGleadowhttp://www.stewgleadow.com/

@jahnniehttp://makesthingsbetter.com/