TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India

Star City

Project: TVS Dumdaar Chaunati Mission: Highlighting the strength of the bike Category: Brand Building Agency: RC&M Client: TVS Star city

Star City

• 4-stroke bike, launched in 2006

• Launched with two key features apt for rural India:• Healthy mileage of 65+km/ltr and • Strong shock absorbers apt for the bad road condition of

hinterland.

Strong Cpmpetition

• Continuous upgradations its range•Availability of finance facility •Good resale value.

So Driving Results from the territory

Where the competitors holds the leading position…

Was a challenge..

Challenge to fight and conquer...

Challenge to increase top of the mind recall for TVS Star City

Challenge to motivate and increase the footfalls at the sub dealer points

Challenge to bring the TG together for a rugged and robust show…called

Strategy to meet the challenge

And the passion for physical challenges in rural india

Relating the need to carry multiple load on the bike

On this platform, Dumdaar chunauti was evolved

What was Dumdar Chunauti

Build a team and maximum people ride star city at a given point of time

Team effort leading to positive word of mouth

How the challenge was met?

Main Event to Initiate a Challenge

A power packed carnival catering to sub-dealer town & 50 satellite villages

Other Highlights

Rally and Power game

Supported by service camps

Dumdaar chunauti teams (25 teams)

Awarding the challengers

Team with maximum riders on Star city

Huge Impact

15 lacs customers contacted

Thank you