TV Industry Report January – December 2015 – 2016
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TV Industry ReportJanuary – December
2015 – 2016
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’16 to Dec’16. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2015. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.
DATA SOURCE: MEDIA BANK
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect theranking on the basis of ad spend.
DURATION: 01 Jan, 2016 – 15 Dec, 2016
For query on DATA, please contact Mr. Chander Kant from Media Bank at:[email protected]
If you have any other questions, please contact PAS at:[email protected]
About the Report
TRENDS2016 vs 2015
2016 vs. 2015Total Minutes of Advertising
TREND ANALYSIS
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
4,421,513 3,636,332
2015
2016
QUARTER WISE PERFORMANCE% of Total Minutes of Advertising
2016 vs. 2015TREND ANALYSIS
Q1 Q2 Q3 Q40%
5%
10%
15%
20%
25%
30%
24% 25%
28%
23%24%
27%
24% 25%
2016
2015
ADVERTISERS’ REPORT
TOP 10 CATEGORIES% Minutes of Total Advertising
Beverages
Cellular Communication
Detergents
Personal Products
Construction
Confectionary
Cullinary
Financial ServicesFood
Home Appliances & Electro
nicsOthers
19%
15%
14%
9%
5% 5% 5%4%
3% 2%
18%18%
15%
11% 11%
6% 6% 5%
3% 3%2%
19%
2016 2015
TOP 15 PLAYERS% Minutes of Total Advertising
UNILEVER
P & G
RECKITT BENCKISER
PEPSI COLA
COCA COLANESTLE
TELENOR
Colgate-Palmolive
Mondelez Pakistan
ENGRO FOODS
MOBILINK
CONTINENTAL BISCUIT
Qmobile
Lake City Holdings
UFONE
20%
7% 6%6%
5% 4%3% 2% 2% 1% 1% 1% 1% 1% 1%
14%
6%
4%5% 4%
4%4%
1% 2% 2% 1% 1%3%
1% 1%
2016 2015
TOP 15 BRANDS% Minutes of Total Advertising
Coca Cola
Surf Excel
Pepsi
Dettol Soap
New Ariel Blue
Head & ShoulderDew
Safeguard
Seven Up
Harpic Power
Veet CreamLux Soap
SpriteLifebuoy
Pantene Shampoo
2.9%2.8%
2.2%2.0%
1.8%
1.5% 1.5% 1.4%1.3% 1.3%
1.2% 1.1% 1.1% 1.0% 1.0%
2.0%
1.8% 1.7% 1.6% 1.7%
1.2%
1.5%
1.0%0.9%
0.6%
0.4%
0.9%
1.2%
1.0%
0.8%
2016 2015
CHANNELS’REPORT
Top 15 Channels of 2016 -2015Across All Genre - % Share of Advt. Minutes
4% 4%4%
3%3%
3%3% 3% 3% 3% 3% 3%
3% 3% 2%
3% 3% 3% 3%
3%3%
2%2%
4%
3% 3%
3%
4%
3%2%
2016 2015
Top 15 News Channels% Share of Advt. Minutes
EXPRESS ...
NEWS ONE
Abb TakkCITY42
DUNYA ...SAMAA
DAWN ...
GEO NEWS
Capital TV
AAJ NEWS
ARY NEWS
Channel 24
Channel 92
METRO ONEJAAG
8%8% 8% 8%
7%6% 6% 6%
6% 6% 6%
4%
3%
2% 2%
6%
9% 9%
8%
7% 6%
6%6%
6% 6%
7%
4%
2%
3%
4%
2016 2015
Top 15 Entertainment Channels% Share of Advt. Minutes
8%8%
7% 7%6% 6%
6% 6% 6% 5% 5%
4%
3% 3% 3%
9%
4%
6%
7%
6%
7%
6% 6%
7%
3%
5%4%
0%
3%
4%
2016 2015
Top Music Channels% Share of Advt. Minutes
JALWA 8xm THE MUSIK KASHISH Indus Musik
51%
40%
6%
3%0%
37%41%
18%
4%
0%
2016 2015
Top 15 Other Channels% Share of Advt. Minutes
18%
15%
11% 11%10% 9%
7%
5%4%
3% 3% 2% 2%
0% 0%
10%11%
10%
2%
6%
8%
6%
17%
5%
10%
6%7%
1%1%
0%
2016 2015
Top 15 Regional Channels% Share of Advt. Minutes
24%
12% 12% 11%
9%8%
6%5% 5%
2% 2%2% 1%
0% 0%
17%
10%9% 10%
4%
10%8%
4% 4%3%
1%2%
6%5%
3%
2016 2015
% Share of Advt. Minutes Top 15 Prime Time Channels – Across All Genre
3%3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2%
3%3% 3% 3%
3%3%
2%
2%2% 2% 2%
2%2% 2%
3%
2016 2015
Genre Split in 2016 & 2015% Share of Advt. Minutes
ENT; 42%
NEWS; 40%
MUSIC; 8%
MOVIES; 4%
KIDS; 2%
SPORTS; 2%HEALTH; 1%
RELIGIOUS; 0%
FOOD; 0%
Time Band Split 2016 & 2015% Share of Advt. Minutes
Prime Time (19:00 - 22:59); 27%
After Noon (12:00 - 16:59); 26%
Morning Time (06:00 - 11:59); 17%
Late Night (00:00 - 05:59); 12%
Evening Time (17:00 - 18:59); 12%
Late Prime Time (23:00 - 23:59); 6%
THE END
For query on DATA, please contact:
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696
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