TV Advertising Analysis Monthly Report – June 2015

TV Analysis Monthly Report June 15

* June 2015 Airtime has decreased by 11.0% as compare to May 2015.

Total Minutes of Advertising

Trend AnalysisComparison May 15 - June 15

May-15 Jun-15

440,545

391,616

* June 2015 Airtime has increased by 14% as compare to June 2014.

May 14 May 15

Trend AnalysisComparison May 14 - May 15

Total Minutes of Advertising

342,567

391,616

June 14 June 15

TOP 10 CATEGORIES% Share of Advt. Minutes

21% 20%

10% 10%9%

5%3% 3% 3% 3%

14%

TOP 10 ADVERTISERS% Share of Advt. Minutes

UNILEVER PAKISTAN

TELENOR PAKISTAN

PEPSI COLA

COCA COLA

NESTLE PAKISTANSAMSUNG

PROCTER & GAMBLEQMOBILE

RECKITT BENCKISER

ENGRO FOODS

12%

5%

4% 4% 4% 3% 3%3% 3% 3%

TOP 15 BRANDS% Share of Advt. Minutes

3%

2%2%

2% 2%2%

1% 1% 1% 1% 1% 1% 1% 1% 1%

Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes

4%4%

3%3%

3% 3% 3% 3% 3% 3% 3% 3% 3%2% 2%

Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

TV ONECITY42

ABB TAKK

NEWS ONE KTNAPNA TV

A-PLUSSINDHTV

KOHINOOR

ARY DIGITAL

EXPRESS ...JALWA

ARY NEWS

AAJ NEWS 8XM

3%3%

3% 3%3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2%

ENT43%

NEWS42%

MUSIC6%

KIDS3%

MOVIES2%

SPORTS1% HEALTH

1%FOOD

1%

Genre Split in June 15% Share of Advt. Minutes

% Share of Advt. Minutes

Time Band Split June 15

Late Night (00:00 - 05:59),

11%Morning Time

(06:00 - 11:59), 20%

After Noon (12:00 - 16:59),

25%Evening Time

(17:00 - 18:59), 11%

Prime Time (19:00 - 22:59),

27%

Late Prime Time (23:00 - 23:59), 6%

THE END

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