TV Advertising Analysis Monthly Report Jan 2015

TV Analysis Monthly Report Jan 2015

Trend AnalysisComparison Dec 14 - Jan 15

Total Minutes of Advertising

Dec-14 Jan-15

324,223

330,535

* January 2015 Airtime has increased by 2% as compare to December 2014.

Trend AnalysisComparison Jan 14 - Jan 15

Total Minutes of Advertising

Jan-14 Jan-15

259,637

330,535

* January 2015 Airtime has increased by 27% as compare to January 2014.

TOP 10 CATEGORIES% Share of Advt. Minutes

16%

14% 14%

13%

10%

4% 4%3% 3% 2%

18%

TOP 10 PLAYERS

% Share of Advt. Minutes

16%

8%

5%5% 4%

3% 3% 3%2% 2%

UNILEVER P&G RECKITT COCA COLA TELENOR PEPSI COLA QMOBILE MONDELEZPAKISTAN

CONTINENTALBISCUIT

SAMSUNG

TOP 15 BRANDS% Share of Advt. Minutes

3%

2%

2% 2%

2% 2%2%

2%1% 1%

1% 1% 1% 1% 1%

Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes

4% 4% 4% 4%

3%3%

3% 3%3%

3% 3%3% 3% 3%

3%

Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

4% 4% 4% 4%3%

3% 3%

3%3%

3% 3% 3% 3% 3%2%

Genre Split in Jan 2015% Share of Advt. Minutes

ENT43%

NEWS42%

MUSIC8%

MOVIES3%

KIDS2%

HEALTH1%

RELIGIOUS1%

FOOD0%

Time Band Split Jan 2015% Share of Advt. Minutes

Late Night (00:00 -

05:59), 11%

Morning

Time (06:00 - 11:59),

20%

After Noon (12:00 -

16:59), 25%Evening Time (17:00 -

18:59), 11%

Prime Time (19:00 -

22:59), 27%

Late Prime Time

(23:00 - 23:59), 6%

THE END

For query on DATA, please contact:

MEDIA BANK

For other queries, please contact PAS at:

[email protected]

Mr. Chander [email protected]

0343-2330696