Tuesday@Noon_Webcasting_041514

Using Webcasting to Market your Business & Share Your Knowledge

With

Judy Whitehead Lena Scott

Workshop Agenda

Session 2: Hands on with Spreecast

Spreecast basics – getting started

Brainstorm projects

Practice, Play

Spreecast: Getting Started

• I. Create Your Spreecast Event Page

• II. Invite Your Participants and Send Them Instructions

• III. Embed Your Spreecast Event on an External Site-Optional

• IV. Promote Your Spreecast Event to the Public

Spreecast: Getting Started -Tech Checklist

Up-to-date browser. Safari, Chrome, Firefox and Internet Explorerpreferred.

Webcam and Laptop/Desktop Computer. This is only necessary if youare planning to join on camera. Viewers can watch and participate viathe text chat and submitting questions from our iOS mobile app orwatch only through the mobile browser.

High-speed internet connection. This is particularly important if youplan to come on camera and far more flexible if you are simply viewinga spreecast. See: Bandwidth Required to have a good experience onspreecast

The latest version of the Adobe Flash plug-in. Not sure if you haveFlash? Click here and look for the box that says Version Information,or download it here.

Close third-party webcam applications: If you plan to come on camera,make sure to close any software that accesses your camera, like Sykpe,iChat, YouCam or Logitech webcam applications.

I. Create Your Spreecast Event Page

Go to www.spreecast.com, log-in, and click the "Create Spreecast" button

Fill out the information for your Spreecast:

• Create a title (40 characters) and add a description.

• Choose the desired visibility option (public,unlisted,private)

• Schedule the Spreecast in advance.

• Add a picture; this will be the image in the video player until your event goes live.

• Add tags for your event so it’s more findable, and click done!

When you arrive at your event page, follow the prompts to enable your camera and mic.

Spreecast Tips

Show up AT LEAST 15 minutes early to the URL of your spreecast.

Use headphones to reduce feedback.

Test your audio & mic levels with the Settings button (look for a gear icon on the lower right of the video player).

Close all other windows – having multiple tabs open to the same spreecast creates an echo!

Have soft lighting in front of you, not behind.

Unless they’re part of your branding, leave all other beings (human or fauna) outside of your room.

Consider a test-run to view your screen from the viewers perspective (background, eye contact, etc.)

II. Invite Your Participants and Send Them Instructions

Copy the URL from the navigation bar of your spreecast event pageand email it to whoever will be participating in your spreecast (on-camera guests and co-producers).

In your email to participants, be sure to relay the followinginstructions:

• Instruct all participants to be on the event page at least 30 minutesprior to the start of the event to leave time for troubleshooting anypotential technical issues

• Send requirements and instructions to on-camera guests. Specifically,remind on camera guests that they will need:

i. A computer with a camera, headphones, and a strong Internetconnection (hardline Ethernet connection strongly preferred).

ii. Check that their computer has version 11.2 or higher of Flash-- checkhere.

iii. To create an account when they arrive to the page (via FB, Twitter,LinkedIn or email).

III. Embed Your Spreecast Event on an External Site

Embed your Spreecast on your site and/or on your company,brand, or personal sites, blogs, blog posts, articles, etc. toincrease visibility of and traffic to your live and archivecontent.

On your event page find the embed code for your spreecastevent by clicking the </> icon.

Choose the size you want and embed the code on your external site(s) or send it to the appropriate person to do so.

IV. Promote Your Spreecast Event to the Public

Consider:

Use the social buttons on the top right side of the spreecastevent page to share the link with friends on Facebook,Twitter, G+, LinkedIn or email.

Copy the link to your spreecast event page or to the embedpage and email it to people or list-serves directly, put it in e-newsletters, or share the link over social channels..

Spreecasting Tips

SpreecastReady • Set • Go!

Practice IDEAS:

• Feature subject matter - Discuss current events and trending topics affecting your business

• Highlight a new product or service and have a subject matter expert or spokesperson on hand to answer questions

• Hold an interview with a customer or client and discuss how your company has helped them

• Broadcast a Spreecast from your tradeshow booth, showing off your latest products and services

• How To’s that demonstrate products and answer frequently asked questions

SpreecastReady • Set • Go!

Practice IDEAS (cont.)

Introductory Message (see handout)

Blog Post / Q & A:

What are the top 10 questions your clients ask?

- Monthly Topic

- Break out into 4-5 sub-topics for weekly convo

From Prospect To Client:Building Relationship, Trust &

Credibility(Example)

FREE Webcast

Opt-In Page

FREE Webcast Shareable/Product

Offer Oppty

‘X-Day’ Auto Drip Email Campaign

Invitation to Schedule a Call

Newsletter ListTargeted Product

Promotions

Video Video Video

Video Video Video

Source: Judy Whitehead • [email protected]

Workshop Agenda

Session 3: How to promote your Video Content

across Social Platforms

Inbound Marketing. Discuss and demonstrate

use of video content to:

a. Capture/Generate Leadsb. Engagec. Build Trustd. Convert to Clients

Social Platform promotion

Workshop Agenda

Session 4: Breaking the Ice

Practice Spreecasting

Optional – Share your Brilliance in a Webcast