TTC16: Rachel Zhao - Making it Global, Keeping it Local

Rachel [email protected]

I18N 101Making it global, keeping it local

Hi

internationalization What the hell is i18n?

- what we do @ Yelp- set the foundation- i18n playbook

Overview

Yelp’s MissionConnecting people with great

local businesses.

i18n @ yelp

What we do:- localization framework- keep Yelp local- bring Yelp to new places ( 32 countries and counting)

Translation infrastructure

- Options:- Vendor- In house - Crowdsource

The foundation

i18n playbook

Launch

Launcha taste of the challenges:

- Search index- ElasticSearch- Lucene

- Date/Time format- Babel (Python)

- Business Data- various providers- data ingestion pipeline

On the ground

Grow

Engineering

Grow

The devil is in the details

Improve

Improve

Improve

- Launch - Grow- Improve

REPEAT!

- making it global, keeping it local

- It’s a marathon, not a sprint

The takeaways