TTC16: Michael Frischkorn - The Connected Destination

The connected destination Travel Tech Con 2016

GEIOSCONNECT GEIOSMOBILE GEIOS IDENTITY GEIOSPULSE

Michael Frischkorn

1973 2001 2009

Born

20151994

Freelance EngineerCo-Founder & CTO

eFonds GroupCo-Founder & CTO

HolidayInsiderFounder & CTO

GEIOS

Product & Technology

Made with in BavariaAP Photo/Matthias Schrader

Technology connecting travelers.

GEIOSCONNECT GEIOSMOBILE GEIOS IDENTITY GEIOSPULSE

White label web platform for travelers

White label native app for travelers

IoT based platform for destination services

Dashboards and analytics on travelers

Liquid lifestyle

Access

Liquid experiences

Create more memories

The connected destination

What things?

Alibaba

Hoeft & Wessel Group

Hochschwarzwald Tourismus GmbH

http://www.emotion-technologies.de/

San Francisco

Skidata / Oberstaufen Tourismus

Table Talk Technologies

http://www.cletech.eu/

ISO/IEC 14443 NFC is a standard

Physics, frequency, initialization, Collision & Transmission

Protocol

Waiting crowds

http://www.mikelrodriguez.com/crowd-analysis/

Parking space

Univ. Prof. Dr. Roth - SIS/DSHS

Public WIFI

Loop21

Lightning sensor

Nowcast / University of Malta

Interfaces are not standardized

APIHELL

RESTful, SOAP, XML RPC, Flatfile, CSV,

legacy stuff

There will be no standards.

Legacy systems

GEIOS

Systemtechnik GmbH

Politics

NIHS

Build an architecture that can handle many APIs and prevents you

from regression hell

Obstacles

Flow frequency

Network coverage

Sparrow

Power supply

Passive card vs. smartphone

Smartphone/wearable

Expensive - only part of travelers own devices

No real branding Energy - empty battery

Slow flow App install needed

Only NFC - not for Apple right now

2

Passive card

Cheap - 100% of travelers get one

Branding/souvenirPassive / no energy problems

Fast guest flow possible No install

Magnetic strips for legacy could be combined

1

PLEEEEAAAAASE!

WHY?

1. Coming home

TV, Netflix, alarm, light color and dim, minibar, snacks,

temperature air and water, access

2. Traveler flow

http://www.businessinsider.com/this-heat-map-reveals-the-secret-to-ikeas-store-design-2014-1

www.swisscom.ch

Google maps

Google maps

GEIOS / Mapbox

GEIOS / Google maps / Mapbox

3. Traveler flow management

Traveler data

High frequency traveler data

Markus Schmittmale, age 46

dob: 04/11/1969

Sandra Schmittfemale, age 41

dob 02/01/1974

Julia Schmittfemale, age 8

dob 12/08/2007

Johanna Schmittfemale, age 6

dob 03/07/2009

GEIOS session POI checkin WIFI login Hotel Checkin / Checkout

07/05/2015 07/20/2015

Tripprints

Demographic data

Accommodation data

Season &weather

In destination data

Social signals

Personal recommendations

tripbudget

Insights growing over time

July 2016Germany

March 2017Italy

June 2017Norway

December 2016USA

November 2016Switzerland

Network effects

Match travelers

Personalize tips

Online Offline

1 2

4. Service design

In the wild

Disney Corporation

Disney MagicBand

Disney Corporation

Disney MagicBand

Disney Corporation

https://learn.adafruit.com/magic-band-teardown/inside-magic-band

Three concurrent systems

13.56 MHz passive near field

RFID

Access, Payment

Works for all guests

915 MHz passive UHF RFID

Short range

positioning, e.g. waiting lines

MagicBand users only

2.4 GHz active radio

Every minute a ping,

100ft+ location tracking

MagicBand users only

1 2 3

Lower frustration

People spend more, if you abstract them from

money

+8% per capita guest spending

Physical device at the host

WIFIBluetooth

SAM Modules

Relayswitch

Ethernet

USB

MCU

FlashRAM

RGBLED BUZR

NFCCPU

Antenna - 13,56MHz RFID

ISO/IEC 14443 A/B (proximity < 10cm) ISO/IEC 15693 (proximity < 50cm)

Virtual reader

Har

dwar

e ve

ndor

firm

war

eEmbedded GEIOS application

Datastore

Business logic

Data processing

Session Management

Updates

Transactional

GEIOS Identity Protocol

MQTT

NFC protocoll

Traveler card or app

GEIOS Cloud

SSL/TLS TCP

connection

We built a transactional layer on top of MQTT

GEIOS Identity Protocol (GIP)

Physical card

EM4233SmartMXwith DESFire

emulation

Antenna Antenna

ISO/IEC 14443 A/Bproximity < 4 inches

ISO/IEC 15693proximity < 20 inches

1 2

Physical card

Card file system

Skidata

reserved

AXESS

reserved

Flexspace

shared

GEIOS

shared

GEIOS

reserved

Shared

Public

transport

reserved

SmartMXDESFire EM4233

600,000 NFC cards

2

8,500 terminals

1

Up to 500,000 concurrent travelers

Next year

From prototype to reality

Don’t do hardware!

Reliability + Certifications

+ Mass production + Verification

Partner

Housing

Additional revenue for the destination

management company

Growth of utilization for service providers

15% growth in overnights

What is next?

Smombies

Robotics

https://dangerousthings.com/shop/xnt-ntag216-2x12mm-glass-tag/

Bio hacking

Internet of things

Internet of humans

Michael Frischkorn

[email protected]

linkedin.com/in/frischi