VISUAL MERCHANDISING Vincent Tsao Rising senior at the University of Southern California B.S Business Administration Cinematic Arts Consumer Behavior & Digital Entrepreneurship Minors
VISUAL MERCHANDISING Vincent Tsao
Rising senior at the University of Southern California
B.S Business Administration Cinematic Arts Consumer Behavior & Digital Entrepreneurship Minors
Outline
• What We Do • Meet the Team
Introduction
Projects Overview
Challenges
Takeaways
Summer Recap
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
What We Do
1
Create, optimize, and manage PlayStation’s display in retail environments to attract consumers and maximize sales
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Meet the ‘Best’ Team
2
Michael Gorman Clayton Pacelli
Marie Manapat
Martin Kozera Susan Karbaf
Michael Rasmussen
INCOMING INTERN !
Outline
Introduction
• Segmentation in Retail • Retail Room • Warehouse • Guerilla POP
Projects Overview
Challenges
Takeaways
Summer Recap
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Segmentation in Retail
3
Younger demographic, lower income, families
with kids
Heavy female, higher income, middle-aged
Less kids, tech savvy, higher income
Know games, youth to middle-aged, heavy
<18 demand
Middle-upper aged, tech savvy, heavy male
Connoisseurs, Friendly Rivals, Connectors, Indulgers, Escapers, Dabblers
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Retail Room
4
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Retail Room
5
Endcap & conference table
Monitor Endcap
PS4 Endcap & Gamestop Software Case
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Warehouse
6
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Warehouse
7
Gamestop 30’ Wall PS4 Section
DLC & PS3 Section Testing Interactives
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Guerilla POP
8
July August September
October November
Quick-hitting in-store promotional activities
Outline
Introduction
Projects Overview
• Language • Navigating the Org Structure
Challenges
Takeaways
Summer Recap
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Language
9
Interactives
Blade Signs
POP
CS
SKU
Styrene
FPO
GME Planogram
Connectors
Endcap
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Navigating the Org Structure
10
Retail Activations
Channel Marketing
Visual Merchandising
Fixtures Content Design
Tech line Retail
Training Retail Ops
Outline
Introduction
Projects Overview
Challenges
• Skills • Industry knowledge
Takeaways
Summer Recap
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Skills
11
Photoshop
Retail Knowledge
Excel
Project Management
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Secret Bonus Skill
Cutting and Filing
12
I N T R O | P R O J E C T S | C H A L L E N G E S | TA K E A WAY S
Industry Knowledge
13
Sincerely,
PlayStation Fanboy