INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao
INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao
Feb 25, 2016
INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. - PowerPoint PPT Presentation
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INTEGRATED MARKETINGEXAMPLES 2013
Melanie Tsao
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
In the first break of Late Night with Jimmy Fallon, fans were encouraged to tweet an idea to #lexusis where an improv comedy troupe will act out a LIVE commercial.
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
Ideas for the LIVE commercial were submitted via Twitter through a custom hashtag #lexusis
THE BLACKLIST FACEBOOK APP
Custom Facebook App integrating friends’ profiles and opportunity to integrate sponsors. Friends have the chance to share their custom videos.
THE BLACKLIST FACEBOOK APP
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