Tržno komuniciranje preko socialnih medijev na primeru LifeClass Hotels & Spa
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Tržno komuniciranje preko socialnih medijev na primeru
LifeClass Hotels & Spa
Everyone says social media is a unicorn, but maybe it’s just a horse?
Terme na morju Svet zdravih užitkov
Jej dobro. Spi dobro. Svet zdravih užitkov
LifeClass Web Page
New
Travel cycle
Twitter, Pinterest, Instagram
„It‘s better to have 100 people who love you, than 1 million people who kinda like you.“
YouTube
Predstavitev produktov: Sauna Park, Wai Thai Center, Thalasso Center, Ayurveda Center itd. Dogodki: Flash Mob, Full Moon Party
„As far as search is concerned, Youtube is the new Google.“
Facebook LifeClass Portorož
SLO / DE LifeClass Portorose
ITA
Kaj vsi pričakujemo od SM? ROI
Booking
Povečanje prepoznavnosti in zavedanja o BZ
Boljši priklic BZ
Ustvarjanje WOM
Ustvarjanje / povečanje št. konverzij (z nižjimi stroški)
Ciljno targetiranje oglasov
Ustvarjanje neposredne in dvosmerne komunikacije z gosti
Povpraševanja
Nenehna prisotnost v življenju potencialnega gosta
Večje zaupanje govoricam prijateljev in družine (kot drugim kanalom: radio, TV) Večje učinkovitost oglasov (prilagojeno: spolu
starosti, stanu, kraju bivanja)
Konverzije
„Whoever tells the best stories goes home with the most marbels.“
Content is still king.
SOCIAL MEDIA:
Content is in a PHOTO/VIDEO.
STORYTELLING PHOTOS
5 elementov dobre storytelling fotografije:
Mood, Idea, Emotion, Narration, Message
LifeClass Content
Videi, destinacija, aktualne vsebine
PraFilip
Novoletni skok v morje
Zaključki 1. Travel cycle: „Dreaming“ Martin Luter King did not say „I have a mission statement“. 2. Travel cycle: „Sharing“ B2B and B2C no longer exist. All that matters now is P2P. People-to-preople. 3. Osebni odnosi It‘s more difficult to unsubscribe from a relationship. 4. Ustvarjanje kreativnih vsebin, zgodb If you get bored with social media, it‘s because you are trying to get more value than you create.
Hvala za pozornost.
Related Documents
