THE BEST ADVERTISING IN THE MARKET Reaching over 800,000 readers with over 10 publications and websites in the Capital District. 20 Lake Avenue Saratoga Springs, NY 12866 Michael O’Sullivan PUBLISHER 518-584-4242 ext.201 Konrad LaPrade REGIONAL ADVERTISING DIRECTOR 518-583-8707 Stephanie Snow DIGITAL FIRST SALES MANAGER 518-583-8730 Barbara Fignar DIGITAL FIRST SALES MANAGER 518-583-8718 Louise Kilbara ASSISTANT DIGITAL FIRST SALES MANAGER 518-583-8715 Classified 518-584-0205 www.saratogian.com www.troyrecord.com CAPITAL SARATOGA MEDIA COVERING RENSSELAER, LATHAM, MECHANICVILLE, STILLWATER, WATERFORD, SARATOGA SPRINGS, TROY, WATERVLIET, COHOES, BALLSTON SPA, MALTA, WILTON, CLIFTON PARK, NORTH AND EAST GREENBUSH, SCHUYLERVILLE & BRUNSWICK
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The besT adverTising in
The markeTreaching over 800,000
readers with over 10 publications
and websites in the Capital district.
20 Lake avenuesaratoga springs, nY 12866
michael O’sullivanPUbLisher
518-584-4242 ext.201
konrad LaPrade regiOnaL adverTising direCTOr
518-583-8707
stephanie snow digiTaL firsT saLes manager
518-583-8730
barbara fignardigiTaL firsT saLes manager
518-583-8718
Louise kilbara assisTanT digiTaL firsT saLes manager
518-583-8715
Classified
518-584-0205
www.saratogian.com
www.troyrecord.com
CaPiTaL saraTOga mediaCOvering rensseLaer, LaTham, meChaniCviLLe, sTiLLwaTer, waTerfOrd,
saraTOga sPrings, TrOY, waTervLieT, COhOes, baLLsTOn sPa, maLTa, wiLTOn,
CLifTOn Park, nOrTh and easT greenbUsh, sChUYLerviLLe & brUnswiCk
T h e B e s T A d v e r T i s i n g i n T h e M A r k e T
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Capital saratoga Media CoMMunity papersretail display advertising rates
all rates are net and per column inch
no ContraCt/ out or area/ reCOrd saraTOgian COmm news Life PrOdUCTsopen / national rates / real estate ... $23.80 ...................... $23.80 ........................$23.80 ........................ $16.00
puBliC serViCe ratesThis rate applies to civic, fraternal, church and nonprofit organizations with a tax-exempt IRS number.rates ........................................................................... $12.80 ...................... $12.80 ........................$12.80 ......................... $6.40
piCKup ratesApplies to advertisements repeated within 6 publishing days in any Capital Saratoga Community Newspaperrates ........................................................................... $12.80 ...................... $12.80 ........................$12.80 ......................... $6.40
online ratesDon’t miss this affluent and loyal audience!Leaderboard aTf .................................. $15.00 CPm
in banner video ..................................... $18.00 CPm
Other rates and packages also available!
guaranteed position15% additional Charge, $25 minimumall display advertising is placed “run of paper”. every effort will be made to comply with position requests (including separating multiple ads or competitors) by the advertiser. acceptance of the order does not imply a guarantee
Color (add color and increase response to your ad)Quarter Page and above ...................................................$100Less than Quarter Page .......................................................$50
adVertising deadlineTwo business days in advance at 4pm
MILESTONES
The Wilton Senior Center
celebrated its
30th anniversary.
See Page 7
Inside
History Lesson, 2
Around town, 3
Home and Garden, 4
School Events, 4
People are Talking, 5
Calendar, 6
School Lunch Menu, 8
Classified, 10-12
CMYK Template:SARATOGIAN_Master
By ERIC JONES
For WG Life
WILTON — A bicycle, when ridden and used properly,
is an exhilarating vehicle that can be great fun for any
child. However, safety should always be on the mind of
parents ready to show their kids the fun of riding their
first bike. To this end, the Wilton Volunteer Fire
Department hosted Bike Safety Day Oct. 3 at the
Wilton Fire Station.
The gathering attracting nearly 300 people ,was co-
sponsored by Latham-based law firm Martin, Harding,
& Mazzotti, who had representatives on hand. Bike
Safety Day is one of many area events the firm spon-
sors.“We do things all over the Capital Region, like our
free taxi nights,” said Bob Bruschini, an attorney with
the firm. “Every day we see the effects of what bicycle accidents
can cause, which is why sponsoring an event like this is so impor-
tant.”At Bike Safety Day, all attendees received a complementary
bike helmet, which was properly fitted by staff from State Police
Troop G, the Saratoga Cycling Club, the Saratoga Transportation
Network and the Saratoga County Sheriff, along with staff from
the fire department and law firm.
Other activities included, such things as showing area children
how to properly take care of and maintain a bicycle, and a
mechanic who offered free bicycle repairs. Road tests were
offered to show children the rules of the road, complete with an
obstacle course where children could have their performance cri-
tiqued. Free food and drinks were also provided.
Wilton Fire Department 1st Assistant Chief David Hoffman
says the event is meant as a lead-in to the upcoming Fire Preven-
tion Week.. “At the fire department, we’re trying to stress Fire
Prevention Week next week. We thought this would be a good
kickoff for the week, and enrich our strong community bonds plus
its great for kids, Hoffman said. “It helps kids in the community
get what they need to be safe on their bikes, and not have to ride
in an unsafe manner and to not get injured.”
Hoffman hopes that the children that attended get a better
appreciation for a bicycle and how to properly ride it, but also an
appreciation for the heroes that keep us safe everyday.
“I think they took away from the event a knowledge of some
bicycle safety, a respect for the road, and also that the fire depart-
ment, police, and ambulance squads are here to help the commu-
The Drexel University team is shown above after their zero-G trip. Reuben Krutz of East
Greenbush is second from the left.
Index
our music
pg. 6
our scene
pg. 4
parenting
pg. 8
calendar
pg. 11
our orga
nization
s * story
by James
Breig
RENSSELAER — When
the American Legion,
Department of New York,
recently announced its
Legionnaire of the Year
for 2011, a Rensselaer
man’s name was spoken.
At the organization’s
93rd convention, held
last month in
Binghamton, the honor
was given to Edward R.
Lupian Jr., a member of
the Gerald O’Neil Post
1683 in Rensselaer.
Throughout the state,
about 150,000 people
belong to the Legion. He
became the first person
from Rensselaer County
to be chosen for the
award.“My first th
ought was
of disbelief,” Lupian said
of the moment his name
was announced. “I could
not understand why they
would select me. When I
was called up to receive
this most prestigious
award, I was humbled.
When asked to say a few
words, I became very
emotional. I could not
think of anything to say
other than ‘Thank you
for this honor.’ ”
Lupian said he accept-
ed the honor “with great
pride for the American
Legion, my county and
my post, not for myself. I
am still overcome for
receiving this award.”
Lupian served during
the Vietnam era in the
1970s. “I joined the
United States Marine
Rensselaer man named Legionnaire of the Year
See MAYOR Page 3
See SPACE Page 10
See AWARD Page 10
T h e B e s T A d v e r T i s i n g i n T h e M A r k e T
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For $1,000 and above contract advertisers Package buys
get big resuLts at big savings!all Capital Package ads must be published within 6 days and be the same ad for the duration of the package
PaCkages reTaiL COLUmn inCh raTesall 6 Products ..................................................................................................................................................... $50.00any Three days in a daily ................................................................................................................................. $30daily and any weekly ......................................................................................................................................... $16monday or Tuesday and any Other day ...................................................................................................... $21any Two weekly newspapers ......................................................................................................................... $10daily PLUs any Two weeklies .......................................................................................................................... $20
paper naMe FreQuenCy CoVerage area print audienCe online CoMBinedballston spa Life weekly/sunday ballston spa 16,567 16,567Community news weekly/friday Clifton Park, malta 84,457 8,261 92,808The saratogian daily saratoga springs/saratoga County 75,401 297,038 372,439wilton-gansevoort Life weekly/saturday wilton gansevoort 13,253 13,253greenbush Life weekly/Thursday east greenbush 6,812 6,812The record daily Troy and surrounding towns 97,001 242,029 339,030
totals 293,491 547,328 840,819
FREQUENCY
SALE
S
Online Advertising
Peelbacks (Homepage)
$250
Takeover$600
Wallpaper (clickable) $250
Sliding Billboard (Homepage, News & Sports)
$250$150
$75
M-F
Weekend
SportsM-F, Weekend
VibrantToolbar
$250
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P r e m i u m P o s i t i o n s
sponsor “sound-off” , “5 W’s” , “police Blotter”
or “sunday Comics”for only
$350*/month
sponsorship includes: prominent logo in print and continuous placement on corresponding page on our websites.
Open - $500 per month3 month - $400 per month6 month - $350 per month
*$350 requires 6 month committment
Front pageHeadline!
2x3 ad on the front of the paper in the middle of the masthead!
3 or 6 month Commitment must run once a week. all rates
also include a peelback on saratogian.com or Troyrecord.com
6 MONTH
$199per run
3 MONTH
$299per run
0PEN
$399per run
Half pageunderneaththe Weather
$295Record
$495Saratogian
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RANk bY iNComEwhen Capital region cities and towns are ranked by their median incomes, Clifton Park is the area’s wealthiest community, while the area’s largest cities have the lowest median incomes.
mEdiAN hoUSEhoLd CitY oR towN iNComE
Clifton Park $87,215 Wilton $71,157 North Greenbush $70206 East Greenbush $69,614 Colonie $67,170 Brunswick $66,003 Malta $65,556 Halfmoon $64,706 Ballston $65,690 Waterford $61,424 Saratoga Springs $60,931 Schuylerville $49,453 Cohoes $41,180 Mechanicville $40,039 Watervliet $39,902 Albany $38,642 Troy $37,865 Schenectady $37.328
note: data averages from 2005 to 2009 with 2009 dollar value
source: U.s. Census bureau
average household income $84,665College educated 55%homeowners 85%households with children (under 17) 62%men / women 55% / 45%median age 42.4
reader demographics - Weeklies
average household income $85,083College educated 71%homeowners 87%households with children (under 17) 46%men / women 42% / 58%median age 50.9
reader demographics - daily
average household income $67,871College educated 91%homeowners 80%households with children (under 17) 20%men / women 45% / 55%median age 46.1
reader demographics - Weeklies
average household income $50,721College educated 44%homeowners 66%households with children (under 17) 38%men / women 57% / 43%median age 47.9
reader demographics - daily
Source: Scarborough 2009-2010 R2
a new sTUdY from scarborough research, the audience ratings measurement service for the newspaper industry, reveals adults who have visited a newspaper site in the past 30 days are 31% more likely than all web-using adults to be employed in professional/managerial positions; 38% more likely to have annual household incomes of $250k+, 33% more likely to live in homes valued at $1m+ and 48% more likely to hold a post-graduate degree.
How do we stack up to the competition?There is a 7.4% duplication in daily readers between The record and Times Union. The record has 25,283 readers who do not receive the Times Union There’s a 6.3% duplication in sunday readers between The record and Times Union. The record has 16,380 readers who do not receive the Times Union.
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modular ad units on the pages of The saratogian and The record newspapers will help make your advertisement stand out and achieve better results.
Utilizing logical page portion - full, half, quarter, eighth, etc. - instead of inches will make planning and buying print advertising easier. an added benefit - complicated rate cards are history - pricing is now provided for each advertising unit.
Our intention is to provide similar standardized advertising units found in other media like magazines, online, television and radio. in addition, your advertisements will easily fit other newspapers that have adopted this strategy.
Modular ad unitssiZe CHart
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