Tripping Hazards: Where Do Patrons Stumble on our Website?

Tripping Hazards: Where Do Patrons Stumble

on our Website?

Using Web Analytics for Site ImprovementMargot Hanson, California Maritime Academy

Annis Lee Adams, Golden Gate University

Internet LibrarianMon. Oct. 28, 2013

Problem: Patrons Tripping

● New university website w/out usability testing

● Anecdotal evidence suggested that the library website was confusing

Research Questions

● Where do our patrons get stuck on our website?

● What are they looking for?

Solution: Use data to clear the pathAnalyzed 4 data sources to improve the user experience of the library website.

http://www.flickr.com/photos/julianturner/603667067

TimelinePr

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Jan

2013

Feb

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Feb

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27-

Mar

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Feb

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Mar

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Impl

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Mar

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June

Google Analytics PageviewsSept 24, 2012 - Feb 25, 2013

Patron InterviewsWe asked:

● What would you expect to find in the following sections?

We found out:● Titles & content

for navigation tabs

clipart.com

Before

After

Looking into the Future

Usability testingAnalytics analysis after changes

http://www.flickr.com/photos/bitterjug/870861414

Questions?

Image Sources● http://www.clipart.com

● Street sweeper image via flickr user julianturner: http://www.flickr.com/photos/julianturner/603667067

● Crystal Ball image via flickr user bitterjug: http://www.flickr.com/photos/bitterjug/870861414/