TRI 2 ANCHOR PROGRAM RUNNER RUNNER MOVIE TIE-IN With Retailer Slides.

TRI 2 ANCHOR PROGRAMRUNNER RUNNER MOVIE TIE-INWith Retailer Slides

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Neuro Trade CalendarThe 2013 calendar is broken in to trimesters, each with an anchor activation and two functional focuses

Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high-stakes gambling, starringGolden Globe and AcademyAward® WinnerBen Affleckand Justin Timberlake.

Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation.neuro will host this star-studded eventand will give away aGrand Prize Trip to attend this posh party!

2013 Neuro Calendar – Anchors

WHAT

CONSUMER/ DISTRIBUTOR

Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party*Promoted in-store and online

- $0.50 Coupon- POS

Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Las Vegas to attend the Movie Premier, walk the red carpet and attend the after-party

- Movie passes- POS, $0.50 coupons

RETAIL SUPPORT

Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists.More details soon.

Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close

- iTunes Cards- POS

2013 Anchor Activations are centered around Entertainment, Movies, and Music

TRI – 2: Cash-in with Neuro’s Summer Promo

RUNNER, RUNNER is a blockbuster movie set is set in the high-stakes world of off-shore gambling

Starring Golden Globe and Academy Award winner Ben Affleck and red-hot singer, dancer and actor Justin Timberlake

Release date 9/27/13

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Place your bets on Neuro & Runner Runner

National Customer Tie-in: Trips to the National Movie Premiere of

Runner, Runner at Planet Hollywood inLas Vegas

Regional Customer Tie-ins: High-end weekend & gambling experiences

at Caesars Entertainment Properties Hotel Vouchers at Regional Caesars

Entertainment Properties Movie Passes

Distributor Incentives: Executive Level trips to the National Movie

Premiere of Runner Runner in Las Vegas Branded Movie/Gambling Related Items:

Movie Posters, Visors, Poker Sets, Poker Chips, Playing Cards, Key Chains

Neuro tie in with Runner Runner will offer many customer and distributor incentives to win!

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TRI 2 – Consumer Support

Consumers will be driven to Neuro’s Facebook page with an APP / Game activation to drive excitement and engagement

Neuro’s website, social media channels and online advertising will support the contest

Cross-partner communication plans with Fox Studios, Caesars Entertainment and Neuro Facebook, Twitter, Pinterest and Instagram

National experiential activation in development

All POS at retail to communicate sweepstakes and Runner Runner tie-in

To drive trial, a $0.50 coupon tear pad will also be available for retail on displays

The Neuro – Runner Runner tie-ins and promotions will be promoted in-store and across the web!

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Neuro – Runner Runner co-branded POS is in develop! Functional focus: Passion & Sun

Retail Tools:

Neuro – Runner Sell Sheet

5x6 Wire Displays

10 case Cardboard Displays

Neuro Runner Runner Co-Branded: Header Card for 10 cs display Header Card for 5x5/6 display Case Topper Signage Shelf fold for side of 10 cs display,

shelf displays or larger floor displays Static Clings 4” x 6 Posters 18” x 24”

Retail Support: Stack your chips

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3 Tiers of VIP experiences for Distributor personnel

Experience 1: VIP Las Vegas Experience including attending the world wide premier of RUNNER RUNNER. Includes:

Airfare for 2 3 Days/2 Nights accommodations at a Caesar’s property

(Planet Hollywood or Caesar’s Palace) Gaming Lessons/Play Entertainment packages

Experience 2: Weekend getaway at a Caesar’s Entertainment property including accommodations and entertainment package

Experience 3: Voucher for a weekend stay at a Caesar’s Entertainment Property

General Incentive: Movie Passes for 2, good for any movie at participating theatres

Distributor Partnership

Neuro has partnered with the upcoming Fox Studios blockbuster RUNNER RUNNER, and Caesar’s entertainment group to provide a spectacular target based incentive for our distributor partners

Caesar's Entertainment Properties include: Caesar’s Palace, Flamingo, Rio, Bally’s Planet Hollywood, Harrah’s, Horseshoe, and more!

Distributor Programing

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Retailer Partnership

Retailer Partnership

Exclusivity based on authorization of all 6 SKUs in All Walgreens stores

Neuro has partnered with the upcoming Fox Studios blockbuster RUNNER RUNNER, and Caesar’s entertainment group to provide a spectacular target based incentive for our distributor partners

Consumers will be awarded 3 levels of unique experiences

Experience 1: VIP Las Vegas Experience including attending the world wide premier of RUNNER RUNNER. Includes:

Airfare for 2 3 Days/2 Nights accommodations at a Caesar’s property

(Planet Hollywood or Caesar’s Palace) Gaming Lessons/Play Entertainment packages

Experience 2: Weekend getaway at a Caesar’s Entertainment property including accommodations and entertainment package

Experience 3: Voucher for a weekend stay at a Caesar’s Entertainment Property

General Incentive: Movie Passes for 2, good for any movie at participating theatres

Place your bets on Neuro!

Neuro - Runner Runner partnership is certain to a deliver double digit increase in sales and consumer excitement

TIMING:May: POS DeliversJune – August: In-store Activation

Online Activation

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Use The slides after this one only in your retailer presentations

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Neuro Trade CalendarThe 2013 calendar is broken in to trimesters, each with an anchor activation and two functional focuses

Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high-stakes gambling, starringGolden Globe and AcademyAward® WinnerBen Affleckand Justin Timberlake.

Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation.neuro will host this star-studded event and will give Away a Grand PrizeTrip to attend this posh party!

2013 Neuro Calendar – Anchors

WHAT

CONSUMER/ DISTRIBUTOR

Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party*Promoted in-store and online

- $0.50 Coupon- POS

Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Las Vegas to attend the Movie Premier, walk the red carpet and attend the after-party

- Movie passes- POS, $0.50 coupons

RETAIL SUPPORT

Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists.More details soon.

Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close

- iTunes Cards- POS

2013 Anchor Activations are centered around Entertainment, Movies, and Music

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• Partnership with Runner Runner, the blockbuster release staring Ben Affleck and Justin Timberlake

• National and Regional promotion by Neuro, Fox Studios, & Caesars Entertainment on-air, online, and in the trade

• Consumer giveaways, including trips to walk the red carpet, and exclusive getaways experiences at Caesar’s properties

• Retail incentives, full suite of POS tying in to

the film

Overview

Neuro is partnering with Fox Studios & Caesars Entertainment group for a truly unique consumer experience around the blockbuster film, RUNNER RUNNER, starring Ben Affleck and Justin Timberlake!

[Name of Retailer]____ Activation

[Retailer]’s Consumers will be awarded 3 levels of unique experiences:

Experience 1: VIP Las Vegas Experience to attend the world wide premier of RUNNER RUNNER. Including• Airfare for 2• 3 Days/2 Nights at a Caesars property• Gaming Lessons/Play• Entertainment packages

Experience 2: Weekend getaway at a Caesar’s Entertainment

Experience 3: Voucher for a weekend stay at a Caesar’s Entertainment Property/M ovie Passes

TRI 2 Partnership-Runner Runner