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Outdoor Retailer for EXHIBITORS –Outdoor Retailer for EXHIBITORS
Making the Most Out of Exhibiting at
OROR
Ingrid Malmberg, Director of MembershipOutdoor Industry
Association
Ryan Johnson, Account ExecutiveOutdoor Retailer
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PresentersIngrid Malmberg
Director of Membership,Director of Membership, Outdoor Industry
Association (OIA)
Ryan Johnson
Account Executive,Outdoor Retailer (OR)
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Agenda
• What is Outdoor Retailer? • How To’s of Exhibiting • Utilizing
OIA Benefits Around OR• What’s NEW and HOT at OR• Top 10 Tipsp p•
Q&A
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What is Outdoor Retailer (OR)?
OR is the bi-annual trade show for the outdoor recreation
industryrecreation industry.
Trade Show: August 2 5 2012Trade Show: August 2-5, 2012 Open Air
Demo: August 1, 2012
• Over 1,200 exhibitors B f 2 000 t• Buyers from over 2,000
stores
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How To’s of Exhibiting • Determine Your OR Account Executive•
Submit Your ContractSubmit Your Contract• Receive Your Booth
Confirmation• Understand the Show TimelineUnderstand the Show
Timeline
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OIA Benefits Around OR Press Release Posting
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Education and Training More than 40 free business education
sessions at summer market covering:
• Retail Innovation• Research• Sustainability • Best Practices•
Trade and Supply ChainsTrade and Supply Chains• Current Issues
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Business SavingsOIA negotiates significant discounts for member
companies to help your bottom p p yline.
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Research• Industry Sales Data & Analysis• Industry Trends
& Analysis• Financial & Operational Benchmarks• Economic
Contribution Reports• Many More
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What’s NEW and HOT at OR
• Two New Exhibitor Pavilions• SUP Tank• Casting Pond• Vastly
Expanded Education Program• Badges – Not Being Mailed• Demo
Days
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Ryan’s Top 10 1) Checklist in the Exhibitor Service Manual2)
Freeman’s Concierge Elite Program3) Ask Questions!4) PR Toolkit
from Chip Smith5) Update Your Profile5) Update Your Profile 6)
Download the OR Mobile App7) Obtain a Store List8) M t N P l8) Meet
New People9) Get Outside and Enjoy Salt Lake10) J. Wong’s
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Ingrid’s Top 10 1) Order Freeman by EOD Monday, July 16th2)
SMILE3) C C i i Pl3) Create a Communication Plan4) Become the
Expert5) Be Proactive 6) Attend Education Sessions7) Read Industry
Publications8) Take Pictures9) Set Personal Goals10) Attend the OIA
Industry Breakfast, presented by The North
Face
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Summary
• What is Outdoor Retailer? • How To’s of Exhibiting • OIA
Benefits Around OR • What’s NEW and HOT at OR• Top 10 Tips p p
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Contact Info Ingrid Malmberg
Director of Membership, OIAp,303.327.3500
[email protected]
Ryan JohnsonAccount Executive ORAccount Executive, OR
[email protected]
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Th k YThank You.
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