Outdoor Retailer for EXHIBITORSOutdoor Retailer for

Outdoor Retailer for EXHIBITORS –Outdoor Retailer for EXHIBITORS Making the Most Out of Exhibiting at

OROR

Ingrid Malmberg, Director of MembershipOutdoor Industry Association

Ryan Johnson, Account ExecutiveOutdoor Retailer

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PresentersIngrid Malmberg

Director of Membership,Director of Membership, Outdoor Industry Association (OIA)

Ryan Johnson

Account Executive,Outdoor Retailer (OR)

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Agenda

• What is Outdoor Retailer? • How To’s of Exhibiting • Utilizing OIA Benefits Around OR• What’s NEW and HOT at OR• Top 10 Tipsp p• Q&A


What is Outdoor Retailer (OR)?

OR is the bi-annual trade show for the outdoor recreation industryrecreation industry.

Trade Show: August 2 5 2012Trade Show: August 2-5, 2012 Open Air Demo: August 1, 2012

• Over 1,200 exhibitors B f 2 000 t• Buyers from over 2,000 stores


How To’s of Exhibiting • Determine Your OR Account Executive• Submit Your ContractSubmit Your Contract• Receive Your Booth Confirmation• Understand the Show TimelineUnderstand the Show Timeline


OIA Benefits Around OR Press Release Posting


Education and Training More than 40 free business education sessions at summer market covering:

• Retail Innovation• Research• Sustainability • Best Practices• Trade and Supply ChainsTrade and Supply Chains• Current Issues

outdoorindustry.org/OU

•


Business SavingsOIA negotiates significant discounts for member companies to help your bottom p p yline.


Research• Industry Sales Data & Analysis• Industry Trends & Analysis• Financial & Operational Benchmarks• Economic Contribution Reports• Many More


What’s NEW and HOT at OR

• Two New Exhibitor Pavilions• SUP Tank• Casting Pond• Vastly Expanded Education Program• Badges – Not Being Mailed• Demo Days


Ryan’s Top 10 1) Checklist in the Exhibitor Service Manual2) Freeman’s Concierge Elite Program3) Ask Questions!4) PR Toolkit from Chip Smith5) Update Your Profile5) Update Your Profile 6) Download the OR Mobile App7) Obtain a Store List8) M t N P l8) Meet New People9) Get Outside and Enjoy Salt Lake10) J. Wong’s


Ingrid’s Top 10 1) Order Freeman by EOD Monday, July 16th

2) SMILE3) C C i i Pl3) Create a Communication Plan4) Become the Expert5) Be Proactive 6) Attend Education Sessions7) Read Industry Publications8) Take Pictures9) Set Personal Goals10) Attend the OIA Industry Breakfast, presented by The North

Face


Summary

• What is Outdoor Retailer? • How To’s of Exhibiting • OIA Benefits Around OR • What’s NEW and HOT at OR• Top 10 Tips p p


Contact Info Ingrid Malmberg

Director of Membership, OIAp,303.327.3500

[email protected]

Ryan JohnsonAccount Executive ORAccount Executive, OR

[email protected]


Th k YThank You.

outdoorindustry.org/OU

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