TRENDS IN GLOBAL EDUCATION HUMAN CAPITAL, CONSUMERISM AND ONLINE LEARNING

TRENDS IN GLOBAL EDUCATIONHUMAN CAPITAL, CONSUMERISM

AND ONLINE LEARNING

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MAIN GLOBAL GOALEDUCATE TO WORK FOR THE GLOBAL ECONOMY

CONFUCIANISM AND WESTERNIZATION TO HUMAN CAPITAL

EDUCATION CONFUCIANISM & WESTERNIZATION

ETHICAL, MORAL, “TRUTH,” JUSTICE,

THE GOOD SOCIETY, SOCIAL

CONTROL, CULTURAL

IMPERIALISM, RELIGION

HUMAN CAPITALECONOMIC GROWTH, PERSONAL

INCOME, JOB SKILLS,

KNOWLEDGE ECONOMY, LIFE

LONG LEARNING, MULTICULTURAL

WORKPLACE

WHY IS HUMAN CAPITAL ECONOMICS DOMINATING U.S.

AND GLOBAL EDUCATION DISCUSSIONS?

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1964INVESTMENT IN EDUCATION CAUSES ECONOMIC GROWTH AN ECONOMY LIKE THAT OF THE UNITED STATES IS CALLED A CAPITALIST ECONOMY, BUT THE MORE ACCURATE TERM IS HUMAN CAPITAL OR KNOWLEDGE CAPITAL ECONOMY.

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Human Capital World Model1. National standardization of

curriculum2. Standardized testing for

promotion, entrance, and exiting of schooling

3. Performance evaluation of teaching based on standardized testing

4. Mandated textbooks5. Scripted and online lessons6. Teaching of English.

SUPPORT FOR HUMAN CAPITAL EDUCATION GOALS

HUMAN CAPITAL

EDUCATION GOALS

SHADOW EDUCATION INDUSTRY

CRAM SCHOOLS

TEST PUBLISHERS

PUBLISHING

INDUSTRY

FOR PROFIT

SCHOOLS

SOFTWARE AND

INFORMATION TECHNOLOGY

INDUSTRY

MULTINATIONAL CORPORATIONS

DEMAND: PROMISE OF WORK AND

HIGH INCOME

President Obama: "America will not remain true to its highest ideals -- and America's place as a global economic leader will be put at risk . . . if we don't do a far better job than we've been doing of educating our sons and daughters”

Education and Global Economic Domination

REPUBLICAN DEMOCRAT

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COMMON POLITICAL MESSAGESEducation Means a More Competitive America. Maintaining America’s preeminence requires a world-class system of education, with high standards, in which all students can reach their potential.

A competitive American economy requires the global

market's best educated, best

trained, most flexible work force.

EDUCATING FOR THE GLOBAL ECONOMY

INDUSTRIAL CONSUMERISMHUMAN CAPITAL

INFORMATION TECHNOLOGY

DIFFERENT FROM THE ECONOMY WRITTEN ABOUT BY KARL MARX AND ADAM SMITH

GLOBAL EDUCATION GOALHUMAN CAPITAL & CONSUMERISM

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Simon Patten, Consumption of Wealth (1889)

It is not the increase of goods for consumption that raises the standard of life . . . [but] the rapidity with which [the consumer] tires of any one pleasure. To have a high standard of life means to enjoy a pleasure intensely and to tire of it quickly.

1. Professional advertisinga. Emotions and shoppingAnheuser-Busch InBev is partnering

with Tudou to promote the launch of BudLime in China mainland.

Consumerism

Status Anxieties-Conspicuous Consumption

Identity Related to What You Can Buy

Consumerism-Professional Advertising

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IS THIS WHY YOU GO TO SCHOOL?

TEST TO BE BEST

IS THIS WHY YOU GO TO SCHOOL?WORK TO BE ABLE TO BUY

IS THIS WHY YOU GO TO SCHOOL?SHOP ‘TILL YOU DROP

The promise of education is a better shopping experience

a. Education to earn more moneyb. More money to buy more goods

Consumerism and Human Capital

1. Education determines social position by school and purchase of brand name goods

Consumerism and Human Capital

GLOBAL MARKETING: FOREIGN STUDENTS -ESTABLISH FOREIGN BRANCHES-SELL RESEARCH PRODUCTS

ADVERTISING

BRANDING

SLOGANS

PUBLIC RELATIONS

MEDIA CONTACTS

HIGHER EDUCATION: A CONSUMER PRODUCT

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Want to study in Europe? Excellent idea!• offering broad access to high quality higher education,

• facilitating mobility of students and staff,• welcoming students from all over the world.

As the main objective of the Bologna Process since its inception in 1999, the EHEA was meant to ensure more comparable, compatible and coherent systems of higher education in Europe.

BOLOGNA PROCESS

48 COUNTRIES

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For even richer and deeper analysis of more than 400 institutions, download our Times Higher Education World University Rankings iPhone application!

World University Rankings 2010-2011Welcome to Times Higher Education’s list of the world’s top universities for 2010-11. Top 200 world universitiesTop universities by regionTop universities by subject SHOP FOR A BRAND-

NAME UNIVERSITY

1. Membership: 31-richest nations of the world

OECD-ORGANIZATION FOR ECONOMIC COOPERATION AND DEVELOPMENT

OECD

In developed economies, the value of knowledge and information in all their forms is becoming ever more apparent, a trend that is being facilitated by the rapid spread of high-speed information technology.

OECD HUMAN CAPITAL

2007 UNESCO Ministerial Round Table on Education and Economic Development OECD Secretary-General Angel Gurría

First, education builds human capital and enables workers to be more productive. Second, education increases countries' capacity to innovate - an indispensable prerequisite for growth and competitiveness in today's global knowledge economy.

1.ECONOMIST ANDREW HACKER: REVERSES HUMAN CAPITAL ARGUMENT THAT INVESTMENT IN EDUCATION CAUSES ECONOMIC GROWTH

2.HACKER: ECONOMIC GROWTH ALLOWS FOR EXPANSION OF SCHOOLING

HUMAN CAPITAL PARADIGM

HACKER PARADIGM

PROBLEMS WITH HUMAN CAPITAL EDUCATION GOAL

EXPANSION OF

SCHOOLINGECONOMIC GROWTH

ECONOMIC GROWTH

EXPANSION OF

SCHOOLING

CAUSES

CAUSES

EDUCATIONAL INFLATIONDECLINING

ECONOMIC VALUE OF SECONDARY AND

HIGHER EDUCATION DEGREES

BRAIN WASTE EMPLOYED AT JOBS

REQUIRING LESS EDUCATI

ON THAN

WORKER RECEIVE

D

UNEMPLOYMENT

OF COLLEG

E GRADUA

TES

WORKERS DEMAND MORE EDUCATION FOR BETTER JOB

EDUCATION REQUIREMENTS OF EMPLOYMENT

INCREASE

PROBLEMS WITH HUMAN CAPITAL EDUCATION GOAL

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2009 100,000 unemployed college graduates in Beijing

12 per cent of last year's graduates had still not found jobs. This year more than 7 million college and university graduates are facing grim employment prospects

CHINA’S UNEMPLOYED

COLLEGE GRADUATES

ANTS

EDUCATIONAL INFLATION

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EDUCATIONAL INFLATION

LOST GENERATIONUNEMPLOYED AND UNDEREMPLOYED COLLEGE GRADUATES

ALTERNATIVE TO HUMAN CAPITAL EDUCATION PARADIGM

CHANGING THE ROLE OF THE

TEACHER

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OECD AND ONLINE INSTRUCTION

WIRED EDUCATION: OECDGLOBAL INFORMATION CLOUD

“We want to make Google the third half of your brain,” said Sergey Brin,

Google’s co-founder and president of technology

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IVAN ILLICH DESCHOOLING SOCIETY

4 September 1926 – 2 December 2002

1971

OECD 2001 & 2006

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OECD FUTURIST DESCHOOLED SOCIETYCOMMUNITY CENTER

COMPUTERS FOR STUDENT

S ONLINE INSTRUCTION

SOCIAL AND PSYCHOLOGICAL

COUNSELING OFFICE

MEDICAL AND

DENTAL SERVICES

STUDENT ACTIVITIES GYM, POOL,

CLUB OFFICES

TEACHER AS CONSULTANT

MEETING ROOMS AND OFFICES FOR COMMUNITY

GROUPS

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OECD FUTURIST DESCHOOLED SOCIETY

GLOBAL CLOUD INFORMATION AND COMMUNICATION TECHNOLOGY (ICT)

COMMUNITY CENTER

TEACHERS AS CONSULTANT

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GLOBAL COMMUNITY

CENTERS

GLOBAL LINKAGE SOCIAL

AND CULTURAL COHESION

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TODDLERS (2-4) WILL CHOOSE AN IPHONE OVER ANY OTHER TOY

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“Wheels on the Bus” app that sings the popular song in multiple languages.

★ 2010 Parents’ Choice Gold Award winner - Parents’ Choice Foundation ★ Winner of the "Best Children's App” KAPi Award – 2010 International Consumer Electronics Show ★ Editor’s Choice Award for Excellence in Design - Children’s Technology Review

PRESCHOOL LANGUAGE LEARNING

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Toddler Teasers Quizzing Available on iTunes App Store!

Toddler Teasers Words Available on iTunes App Store! Words is a phonetic word game designed to help your toddler learn to read.

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Average teenager (13-17)six text messages every waking hour, Teenage girls 4,050 text messages a month, or eight each waking hour.

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Video Game Addiction No FunCompulsive video gaming is a modern-day psychological disorder that experts tell WebMD is becoming more and more popular.By Sherry Rauh- WebMD FeatureAt an addiction treatment center in Amsterdam, in the Netherlands, teenagers and young adults begin detox by admitting they are powerless over their addiction to video games.Keith Bakker, director of Smith & Jones Addiction Consultants, "The more we looked at it, the more we saw [gaming] was taking over the lives of kids."

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Symptoms of Video Game Addiction in Teens• PreoccupationSomeone who is addicted to computer, video, or Internet gaming often exhibits an unusual preoccupation with the game or computer when he is away from it. The teen could seem distracted, irritable, or disinterested and may talk about the game almost constantly.

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Because the person spends so much time on the computer or video game console, other areas of life are neglected. He may grow distant from friends and family who had previously been close.

Homework may go unfinished, causing grades to slip. In more extreme cases, the teen may even neglect personal hygiene, choosing to play video games rather than taking a shower.

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INFORMATION AND COMMUNICATION TECHNOLOGY

STUDENT BECOMES DATA

SCHOOL MANAGERS AND THE DIGITAL MIND

Are students now merely seen as data by school and government officials, and researchers?

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STUDENTS AS DATA AND SCHOOLS AS DATA MANAGERS

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The Army found that soldiers operating tanks when receiving data and videos on their tank’s computer screens are often unable to concentrate and actually miss targets that are near them. Consequently, the military is developing training programs that will change the brains of soldiers so that they can concentrate in a world of multitasking and data overload.

DATA OVERLOAD AND MULTITASKING

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“The whole question we’re asking is whether we can rewire the functioning of the attention system through mindfulness,” said one of the researchers, Elizabeth A. Stanley, an assistant professor of security studies at Georgetown University.

DATA OVERLOAD AND MULTITASKING

Nicholas Carr, The Shallows: What the Internet is Doing to Our Brains

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Subjects wear a cap with electrodes that measure brain waves as they are exposed to increasing levels of data. As the amount of data increases, the subject’s brains shows sharp spikes in theta waves indicating an inability to concentrate. This sharp spike in theta waves explained researcher Raja Parasuraman, “It’s usually an index of extreme overload.”

THE BRAIN AND CONCENTRATION

ICT COMPANIES SUPPORTING ONLINE INSTRUCTION FOR PROFIT

NATIONAL EDUCATION POLICYMAKERS SUPPORTING ONLINE INSTRUCTION BECAUSE IT IS CHEAPER THAN TRADITIONAL EDUCATION

SOME STUDENTS FAVOR ONLINE BECAUSE IT FREES THEM FROM A CLASSROOM SCHEDULE

PROBLEMS: ADDICTION AND EFFECT ON BRAIN CONCENTRATION

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FUTURE AND PROBLEMS OF ONLINE INSTRUCTION