JANUARY INFOGRAPHICS RTB/BIG DATA PLANNING ANALYTICS TRENDS LEGEND BLOG POST STUDY WHITEPAPER INFOGRAPHIC LOGIN/PURCHASE REQUIRED DEMOGRAPHICS AI/RTB/MACHINE LEARNING TRENDS/FORECASTING MOBILE SOCIAL MEDIA VIDEO $ ROI/SPENDING Q1 2015 At Rocket Fuel, we pride ourselves on being voracious devourers of research, whitepapers, infographics, and anything else we can learn from. Here are some of our favorites from the first quarter of 2015. Click on the boxes below to view the listed studies. FEBRUARY MARCH Rocket Fuel delivers programmatic media-buying platform at Big Data scale that harnesses the power of Big Data to improve marketing ROI. Put Marketing That Learns™ to work for your brand. [email protected] | 888-717-8873 | @rocketfuelinc SOCIAL MEDIA UPDATE 2014 Pew Internet MACHINE LEARNING + BIG DATA = PREDICTIVE ANALYTICS Andeesson Horowitz DIGITAL INFLUENCE ON AUTO INTENDERS IAB THIS YEAR, MILLENNIALS WILL OVERTAKE BABY BOOMERS Pew Research THE CASE OF BIG DATA IN MOBILE ADVERTISING Conference on System Sciences MARKETING TECHNOLOGY LANDSCAPE ChiefMarTec FOR POLITICS, THE PULL TOWARD PROGRAMMATIC ADVERTISING Cook Politics Report THE FOLD MANIFESTO: WHY THE PAGE FOLD STILL MATTERS Nielsen Norman Group CMO SURVEY REPORT: HIGHLIGHTS AND INSIGHTS Duke University DIMENSIONAL MARKETING: NEW RULES FOR THE DIGITAL AGE Deloitte MEASUREMENT PROVES THE EFFECTIVENESS OF MOBILE ADVERTISING comScore REAL-TIME BIDDING: A NEW FRONTIER OF COMPUTATIONAL ADVERTISING RESEARCHING Ad Science THE DAWN OF MARKETING’S NEW GOLDEN AGE Mckinsey Quarterly HOW TO INCREASE YOUR DIGITAL ADVERTISING EFFECTIVENESS Nielsen HOW CBS STRATEGIZES CROSS-SCREEN VIDEO Ad Exchanger DATA MANAGEMENT: BEST PRACTICES GUIDE Experian Marketing HOW DO B2B MARKETERS CHOOSE THEIR DIGITAL CHANNEL MIX? Regalix HISPANICS PROJECTED TO COMPRISE 1/3 OF UNDER-18s IN 2060 U.S. Census WHAT 7 BRANDS ARE ALREADY DOING ON THE APPLE WATCH Ad Week ONLINE FORM CONVERSION RATES Marketing Charts ALGORITHMS ARE FOR HUMANS Ad Exchanger MEASURING MULTI-PLATFORM, TIME-SHIFTED VIDEO VIEWING comScore THE DEFINITIVE GUIDE TO CREATIVE OPTIMIZATION Rocket Fuel TO SUPER BOWL OR NOT TO SUPER BOWL Rocket Fuel WHAT’S UNDER THE HOOD OF PROGRAMMATIC Rocket Fuel MILLENNIALS INFOGRAPHIC Goldman Sachs TOP 20 MARKETING CHARTS OF 2014 Marketing Charts STUDY: QUANTIFIED SELF Rocket Fuel DRIVING RETAIL LOYALTY THROUGH PERSONALIZATION Rocket Fuel WIRELESS STUDY Rocket Fuel ONLINE POLITICAL ADS HAVE BEEN SLOW TO CATCH ON AS TV REIGNS NY Times CROSS-DEVICE VIDEO ANALYSIS Experian THE HISTORY OF FACEBOOK’S FBX AD EXCHANGE Business Insider 10 DIGITAL MARKETING TRENDS IN 2015 THAT WILL BOOST YOUR STRATEGY Forbes WHY DO MARKETERS FIND THE CLOUD DREAMY? eMarketer MARTECH AND THE DECADE OF THE CMO Foundation Capital THE RISE OF THE MARKETER The Economist THE UNCONSCIOUS PROCESSES THAT PRODUCE BRAND RECOGNITION Greenbook Blog U.S. AD SPENDING: Q1 2015 COMPLETE FORECAST eMarketer IN-STORE MOBILE USAGE: MUCH ADO ABOUT NOTHING - AGAIN Greenbook Blog