Customer case study Antevenio upgrades to premium programmatic with RTB+ Challenge Antevenio invests a lot in performance-based ad strategy. The network quickly understood the programmatic trading opportunity and started working with major SSPs months ago to increase revenue on remnant inventory. However CPM generated from programmatic sales were not completely satisfying and a significant part of the inventory remained unsold. The challenge for Smart AdServer • Bring new revenue sources with higher CPM without generating additional operational cost. • Do not cannibalize other sales channels. • Offer deep understanding on how programmatic advertisers behave on the network. • Provide monitoring tools that give 100% control of the RTB channel. • Bring an overall vision of direct and programmatic channels to be able to optimize interactions between both channels. Solution Immediate set up, simple operations Starting with RTB+ is immediate and does not require any specific tagging. Smart AdServer’s account manager assisted Antevenio’s team in setting up the initial optimal parameters. RTB+ campaigns are like any other campaigns in Smart AdServer making operations really easy. Antevenio can manage RTB rules - floors and blocklists – with a granular level of control. RTB+ is used as a complement to other SSPs already running on Antevenio’s network ensuring it only brings additional revenues. Antevenio is a leading ad network in Spain. They reach over 12 million unique visitors and delivers more than 1.2 billion ad impressions every month across a range of premium sites including MTV, Paramount, Libertad Digital, Letsbonus, Repsol, BBC, etc. Five years ago, Antevenio selected Smart AdServer as their publishers’ ad server. The two companies worked together closely building comprehensive ad strategies. In September 2013, Antevenio reaffirmed its confidence to Smart AdServer and started using RTB+ which is fully integrated within Smart Ad Server. RTB+ increases Antevenio's programmatic eCPM by 20% 12 million unique visitors 1.2 billion ad impressions